Using social media to extend reach

by Dan Martin on Nov 05, 2009

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Dan Martin, www.BusinessZone.co.uk editor, on how to use social media tools like Twitter, Facebook and Cover It Live to boost marketing and drive up profits.

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Dan Martin, www.BusinessZone.co.uk editor, on how to use social media tools like Twitter, Facebook and Cover It Live to boost marketing and drive up profits.

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Using social media to extend reach — Presentation Transcript

Social tools to extend reach Surviving a recession: What member organisations can learn from the commercial world Law Society, 6 October 2009

Who am I?

Editor of BusinessZone.co.uk, website for entrepreneurs

Administrator of UKBusinessForums.co.uk

Part of Sift Media, sister company to Sift Groups

Publisher of 11 B2B community websites

Audience of 250,000 business professionals

10 th most influential political blogger on Twitter

What is social media?

Then… Sift Media win

Now…

Negatives into positives Sift Media win!

Generating ideas

Money, money, money

Jeff Jarvis, 2007 “ Dell realised that engaging in the conversation wasn’t just a way to stop blogging customers like me from harming the brand. We, the customers, bring them great value besides our money: We alert them to problem. We will tell them what products we want. “ We share our knowledge about their products. We help fellow customers solve problems. We will sell their products. But this happens only if you have a decent product and service and only if you listen to us.”

Make love not war v

Join us, join up, join in Source: http://socialreporter.com/?p=516

Give stuff away

Broadcast live

Tips for Twitter success 1. Smart registration

Tips for Twitter success 2. Make friends & influence people

Tips for Twitter success 3. Promote, promote, promote

Tips for Twitter success 4. Questions and answers

Tips for Twitter success 5. Tweet-up!

Tips for Twitter success 6. Are your ears burning?

Tips for Twitter success 7. A local place for local people

Get in touch [email_address] www.linkedin.com/in/danmartin2008 www.twitter.com/Dan_Martin

Using social media to extend reach

by Dan Martin on Nov 05, 2009

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Using social media to extend reach — Presentation Transcript