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Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
Twitter for publishers
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Twitter for publishers

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An internal presentation I delivered for Sift Media explaining how publishers can use Twitter to engage readers and advertisers. www.businesszone.co.uk www.siftmedia.co.uk

An internal presentation I delivered for Sift Media explaining how publishers can use Twitter to engage readers and advertisers. www.businesszone.co.uk www.siftmedia.co.uk

Published in: Social Media, Technology, Business
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  • {"6":"Sales: Create lists of existing and potential clients and engage with them\nEditorial: Create lists of contributors, potential interviewees, influencers\n"}
  • Transcript

    • 1. connecting professionals through information, insight & innovation Twitter for Sift Media Dan Martin 12 February 2013 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 2. What’s the point? “One of the new services I've recently discovered is Twitter, described as a “social networking and microblogging service”. The site allows users to send updates, or ‘tweets’, to let their friends, family, business partners and colleagues know what they are doing. I signed up because I felt I should but I didn't really know what to write so “I’m twittering for the first time” was all I could think of.” Business blogger, 2008 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 3. Who said it? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 4. Your profile © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 5. Who to follow © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 6. Lists www.twitter.com/[Twitter handle]/lists © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 7. Twitter chats www.bit.ly/twitterchats © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 8. Twitter chats © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 9. Sift Media Twitter chats? “Having a Twitter chat not only helped us grow our Twitter following, and spread the word about BlogWorld, but it did something even more important; it turned us from a Twitter feed into a community. “We have lots of regulars and even some irregulars and they all bring something of value to the table. In fact, I might go out on a limb to say the weekly Twitter chat has been our top community building tool this year.” Deborah Ng, director of community, BlogWorld © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 10. Events © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 11. Monitor © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 12. Hashtags #asktwitter #journorequest © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 13. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 14. Share the knowledge: A Sift Media hashtag? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 15. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 16. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 17. Twitter clients © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 18. HootSuite Pro © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 19. ‘Old v ‘new’ retweets © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 20. Retweets: Getting more of them Least retweeted words: Most retweeted words: © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 21. Please RT © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 22. Automated tweets © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 23. Ask questions © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 24. Breaking news © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 25. Remember… If you use a Twitter handle at the start of a tweet, only the recipient and people who follow you both will see it If you use a comma in a hashtag, only the text before the comma will be clickable If you edit a tweet before retweeting it, it is common practice to use MT instead of RT When you ask Sift Media staff to retweet, I’d recommend ‘RT @[Twitter handle]…’ and no more than 120 characters © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    • 26. Questions? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

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