How to influence user behaviour: Design with Intent (Design for Persuasion, Brussels)

by Dan Lockton on Oct 08, 2009

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Presented at Design for Persuasion, 1 October 2009, Brussels.

My handout is at:
http://research.danlockton.co.uk/DfP_handout_DanLockton.pdf

Photo & image credits...

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Presented at Design for Persuasion, 1 October 2009, Brussels.

My handout is at:
http://research.danlockton.co.uk/DfP_handout_DanLockton.pdf

Photo & image credits for the presentation are at:
http://research.danlockton.co.uk/dfp_photocredits.txt

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Dan Lockton , Designer / Engineer / Researcher at Brunel University I should also say, the idea of the pattern descriptions being phrased as questions, e.g. 'Can you give users different options depending on how they behave?' comes from Nedra Kline Weinreich's excellent 'Design Approach for Behavior Change Worksheet' - http://www.slideshare.net/weinreich/design-approach-worksheet - itself drawing on my Design with Intent toolkit (http://www.designwithintent.co.uk ).

I think Nedra's approach - explicitly asking designers questions to get them to explore their ideas and how the patterns might apply - is probably a good way to trigger concept generation. 2 years ago

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Dan Lockton , Designer / Engineer / Researcher at Brunel University OK - Slideshare doesn't seem to respect line breaks in comments so the transcript looks awful if I post it actually as a comment.

Here is is as a text file: http://research.danlockton.co.uk/dfp_transcript.txt 2 years ago

Dan Lockton , Designer / Engineer / Researcher at Brunel University Thanks Arjan.

I guess my presentation as uploaded here doesn't make too much sense without the transcript (or audio) so I will get round to typing up my notes for it as soon as I can, and put them here. 2 years ago

PersuasionAPI at PersuasionAPI Great stuff. Best presentation at Design for Persuasion (although I missed BJ Fogg's presentation...) 2 years ago

How to influence user behaviour: Design with Intent (Design for Persuasion, Brussels)

by Dan Lockton on Oct 08, 2009

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How to influence user behaviour: Design with Intent (Design for Persuasion, Brussels) — Presentation Transcript