Dan Lockton: Design With Intent (Persuasive 2008)
by Dan Lockton on Jun 09, 2008
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How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138
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How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138
As the presentation is basically just a series of images, if you can’t/don’t want to listen to the voiceover, please view the comments for each slide in sequence (i.e. the "Comments on Slide N" tab) to see the transcript.
If you download the PPT file, it comes with all these as the notes for each slide.
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Yoon Ha
Thanks for listening.
All photographs/images by Dan Lockton except:
Slide 6 – Oxford Cornmarket bench with teenagers – Stephanie Jenkins - http://www.headington.org.uk/oxon/cornmarket/new_seat.htm
Slide 14 – two catalogue images – New Pig Corporation - http://www.newpig.com
Slide 22 – Volvo 340/360 dashboard – Volvo 300 Mania forums - http://www.volvo300mania.com/
Slide 27 – Wantagh Parkway overpass – Peacenic on Flickr - http://www.flickr.com/photos/68841932@N00/73241931
Slide 28 – Jones Beach approach – New York Architecture - http://www.nyc-architecture.com/BKN/BKN001.htm
Slide 29 – Sleeping on a Hyde Park Bench – David Basanta on Flickr - http://www.flickr.com/photos/dbasanta/2093742562
Slide 31 – Georgetown bench – Belson Outdoors - http://web.archive.org/web/20040417173248/http://www.belson.com/gbrec.htm
Slide 32 – ‘Happy homeless’ – Rick Abbott on Flickr - http://www.flickr.com/photos/rickabbott/81779858
This presentation was given by Dan Lockton at Persuasive 2008, Oulu, Finland on 6 June 2008, based on the paper: Lockton, D, Harrison, D. and Stanton, N.: Design with intent: Persuasive technology in a wider context, in H. Oinas-Kukkonen et al. (eds.): Persuasive 2008, LNCS 5033. Berlin Heidelberg: Springer-Verlag, 2008. pp. 274 – 278.
A preprint version is available free from http://hdl.handle.net/2438/2138 3 years ago Reply
Our research is only at a very early stage, but we hope in due course to be able to present some concrete results, applying ‘Design with Intent’ thinking to guiding user behaviour, specifically in sustainable design. 3 years ago Reply
…and with an online version, too.
After that, the aim is to do user trials with prototype ‘persuasive’ products developed as a result of applying the suggestion tool to sustainable behaviour problems, comparing how well different techniques actually work in practice in terms of changing behaviour, saving energy or reducing waste. 3 years ago Reply
Another aspect is whether the impact on the immediate user is helpful or not. This is where some persuasion techniques may fall down: it might be better for society, in terms of energy saving, if you can’t put your TV on standby any more, but it’s likely to inconvenience you. This is the grey area above.
So if this space represents all Design with Intent, then maybe PT, as it’s defined, is the area outlined with the dashed line: it’s centred on intended social benefit, usually (but not always) helpful to the immediate user, and possibly with intended commercial benefit too.
Still, this is only one way of visualising the relationship: as the boundaries of Persuasive Technology as a field are debated and redrawn, we may find that visualisations illustrating other aspects, such as coercion vs. persuasion, and so on, become useful. 3 years ago Reply
Much PT research focuses on persuasion with intended social benefit – such as improving health - but much persuasion in the world as a whole is about intended commercial benefit. These don’t have to be mutually exclusive, of course: a fitness equipment manufacturer or a gym persuading people to exercise fulfils both social and commercial benefit intentions. 3 years ago Reply