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Dan Lockton: Design With Intent (Persuasive 2008)

by Designer at Requisite Variety and Senior Research Associate at Royal College of Art on Jun 09, 2008

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How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138

How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138

As the presentation is basically just a series of images, if you can't/don't want to listen to the voiceover, please view the comments for each slide in sequence (i.e. the "Comments on Slide N" tab) to see the transcript.

If you download the PPT file, it comes with all these as the notes for each slide.

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  • alysaally Alysaally Hi really its very nice presentation. 5 years ago
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art In the meantime, if you’re interested, please do have a look at the research blog – at danlockton.co.uk
    Thanks for listening.

    All photographs/images by Dan Lockton except:
    Slide 6 – Oxford Cornmarket bench with teenagers – Stephanie Jenkins - http://www.headington.org.uk/oxon/cornmarket/new_seat.htm
    Slide 14 – two catalogue images – New Pig Corporation - http://www.newpig.com
    Slide 22 – Volvo 340/360 dashboard – Volvo 300 Mania forums - http://www.volvo300mania.com/
    Slide 27 – Wantagh Parkway overpass – Peacenic on Flickr - http://www.flickr.com/photos/68841932@N00/73241931
    Slide 28 – Jones Beach approach – New York Architecture - http://www.nyc-architecture.com/BKN/BKN001.htm
    Slide 29 – Sleeping on a Hyde Park Bench – David Basanta on Flickr - http://www.flickr.com/photos/dbasanta/2093742562
    Slide 31 – Georgetown bench – Belson Outdoors - http://web.archive.org/web/20040417173248/http://www.belson.com/gbrec.htm
    Slide 32 – ‘Happy homeless’ – Rick Abbott on Flickr - http://www.flickr.com/photos/rickabbott/81779858

    This presentation was given by Dan Lockton at Persuasive 2008, Oulu, Finland on 6 June 2008, based on the paper: Lockton, D, Harrison, D. and Stanton, N.: Design with intent: Persuasive technology in a wider context, in H. Oinas-Kukkonen et al. (eds.): Persuasive 2008, LNCS 5033. Berlin Heidelberg: Springer-Verlag, 2008. pp. 274 – 278.

    A preprint version is available free from http://hdl.handle.net/2438/2138
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art To conclude, I hope this brief review of Design with Intent has been interesting, and more importantly, inspirational in terms of suggesting examples of behaviour-shaping design beyond the immediate Persuasive Technology field.

    Our research is only at a very early stage, but we hope in due course to be able to present some concrete results, applying ‘Design with Intent’ thinking to guiding user behaviour, specifically in sustainable design.
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art The next stage of our research will be testing out this suggestion tool, both in practical workshop sessions with design students and then with design consultancies…
    …and with an online version, too.

    After that, the aim is to do user trials with prototype ‘persuasive’ products developed as a result of applying the suggestion tool to sustainable behaviour problems, comparing how well different techniques actually work in practice in terms of changing behaviour, saving energy or reducing waste.
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art …The target behaviours are abstract descriptions, but can be applied to many different problems; each breaks down further into more specific target behaviours. 5 years ago
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art These techniques have then been incorporated into a ‘suggestion tool’, which, given a target behaviour, allows designers to explore applicable techniques. 5 years ago
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art The techniques pretty much fall into five ‘approaches’ which, though always open to debate, are useful in defining the mind-set a designer might have in approaching the problem. 5 years ago
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art Going beyond what’s in the paper now, over the last few months we’ve considered and analysed many different examples from different fields, and have tried to classify these techniques to understand them better and synthesize similar ideas. 5 years ago
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art So, it makes sense to think of these as two separate dimensions of the ‘Design with Intent’ space.

    Another aspect is whether the impact on the immediate user is helpful or not. This is where some persuasion techniques may fall down: it might be better for society, in terms of energy saving, if you can’t put your TV on standby any more, but it’s likely to inconvenience you. This is the grey area above.

    So if this space represents all Design with Intent, then maybe PT, as it’s defined, is the area outlined with the dashed line: it’s centred on intended social benefit, usually (but not always) helpful to the immediate user, and possibly with intended commercial benefit too.

    Still, this is only one way of visualising the relationship: as the boundaries of Persuasive Technology as a field are debated and redrawn, we may find that visualisations illustrating other aspects, such as coercion vs. persuasion, and so on, become useful.
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  • DanLockton Dan Lockton, Designer at Requisite Variety and Senior Research Associate at Royal College of Art So, that was a very quick run-through of examples and ideas from a range of disciplines. I hope you can see how the Design with Intent idea runs through it all. But how does the field of Persuasive Technology, as it is defined, fit with this?

    Much PT research focuses on persuasion with intended social benefit – such as improving health - but much persuasion in the world as a whole is about intended commercial benefit. These don’t have to be mutually exclusive, of course: a fitness equipment manufacturer or a gym persuading people to exercise fulfils both social and commercial benefit intentions.
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Dan Lockton: Design With Intent (Persuasive 2008) Dan Lockton: Design With Intent (Persuasive 2008) Webinar Transcript