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Dan Lockton: Design With Intent (Persuasive 2008)
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Dan Lockton: Design With Intent (Persuasive 2008)

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How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138 …

How design can be used to shape user behaviour, across a range of fields. Presentation from Persuasive 2008 (http://persuasive2008.org ), based on this paper: http://hdl.handle.net/2438/2138

As the presentation is basically just a series of images, if you can't/don't want to listen to the voiceover, please view the comments for each slide in sequence (i.e. the "Comments on Slide N" tab) to see the transcript.

If you download the PPT file, it comes with all these as the notes for each slide.

Published in Business , Technology
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  • Hi really its very nice presentation.
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  • In the meantime, if you’re interested, please do have a look at the research blog – at danlockton.co.uk
    Thanks for listening.

    All photographs/images by Dan Lockton except:
    Slide 6 – Oxford Cornmarket bench with teenagers – Stephanie Jenkins - http://www.headington.org.uk/oxon/cornmarket/new_seat.htm
    Slide 14 – two catalogue images – New Pig Corporation - http://www.newpig.com
    Slide 22 – Volvo 340/360 dashboard – Volvo 300 Mania forums - http://www.volvo300mania.com/
    Slide 27 – Wantagh Parkway overpass – Peacenic on Flickr - http://www.flickr.com/photos/68841932@N00/73241931
    Slide 28 – Jones Beach approach – New York Architecture - http://www.nyc-architecture.com/BKN/BKN001.htm
    Slide 29 – Sleeping on a Hyde Park Bench – David Basanta on Flickr - http://www.flickr.com/photos/dbasanta/2093742562
    Slide 31 – Georgetown bench – Belson Outdoors - http://web.archive.org/web/20040417173248/http://www.belson.com/gbrec.htm
    Slide 32 – ‘Happy homeless’ – Rick Abbott on Flickr - http://www.flickr.com/photos/rickabbott/81779858

    This presentation was given by Dan Lockton at Persuasive 2008, Oulu, Finland on 6 June 2008, based on the paper: Lockton, D, Harrison, D. and Stanton, N.: Design with intent: Persuasive technology in a wider context, in H. Oinas-Kukkonen et al. (eds.): Persuasive 2008, LNCS 5033. Berlin Heidelberg: Springer-Verlag, 2008. pp. 274 – 278.

    A preprint version is available free from http://hdl.handle.net/2438/2138
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  • To conclude, I hope this brief review of Design with Intent has been interesting, and more importantly, inspirational in terms of suggesting examples of behaviour-shaping design beyond the immediate Persuasive Technology field.

    Our research is only at a very early stage, but we hope in due course to be able to present some concrete results, applying ‘Design with Intent’ thinking to guiding user behaviour, specifically in sustainable design.
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  • The next stage of our research will be testing out this suggestion tool, both in practical workshop sessions with design students and then with design consultancies…
    …and with an online version, too.

    After that, the aim is to do user trials with prototype ‘persuasive’ products developed as a result of applying the suggestion tool to sustainable behaviour problems, comparing how well different techniques actually work in practice in terms of changing behaviour, saving energy or reducing waste.
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  • …The target behaviours are abstract descriptions, but can be applied to many different problems; each breaks down further into more specific target behaviours.
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  • I’m Dan Lockton, from Brunel University in London, and I’m going to be talking about what we call ‘Design with Intent’. It’s effectively Persuasive Technology in a Wider Context.