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Nebm

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  • Example – Jack and turning the page in the sports section. My kids don’t use email. Pew research:Net generation (20 somethings) spend 2 hours a day talking on the phone and still use email. The iGeneration uses texts more than talking on the phone.
  • a mere transfer of the traditional business model to the web will never work for newspapers. – the 1 to 1 transfer of the print business model to the internet will not work. It is critical to understand the idiosynchoricies of the medium
  • Remember when the Sunday Boston Globe had 25 pages of help wanted advertising? Not only have ad dollars followed audiences online, but the expansion of Craigslist -- from one city, San Francisco, to over 500 -- has sent chills down the spines of newspaper publishers everywhere, thinning newspapers and reducing ad sales. Classified revenues have declined at US newspapers by 70% in the past decade.
  • The New York Times estimates that it contains 990 million words, compared with 59 million words in the Oxford English Dictionary and 44 million words in Encyclopedia Britannica. Brittanica sales peaked at $650 million in 1990. Encarta. Wikipedia.
  • 1 IN 4 HOMES IN US DOES NOT HAVE A LANDLINE – 1 IN 7 HOMES WITH LANDLINES GET ALL THEIR CALLS ON THEIR CELL PHONE
  • Since 1991, Kodak’s value has declined 93%. If you had invested $1000 in Kodak 20 years ago today, your stock would now be worth $69
  • Really about the disconnect between time and ad spend
  • So what about us? Pew study on where people get their news
  • Transcript

    • 1. Brave new world<br />Beyond survival: <br />How can NEBM thrive in this changing world? <br />Dan Kaplan<br />dan@anchorpoint.me<br />
    • 2. Meet bridger, age 2<br />
    • 3. Bridger: what’s a newspaper daddy?<br />The challenge for newspapers is that can not adapt their current business model to the internet <br />Average newspaper reader spends 25 minutes <br />Average visitor to a newspaper website – 70 seconds<br />Business model of print newspaper is to monetize readers – the economy of the internet does not work for that model<br />
    • 4. This will not work<br />
    • 5. Things that became obsolete in the last decade<br />And the lessons to be learned <br />
    • 6. CLASSIFIEDS<br />
    • 7. ENCYCLOPEDIAS<br />
    • 8. LANDLINE PHONES<br />
    • 9. FILM<br />
    • 10. POOR KODAK<br />
    • 11. What is happening in the media business?<br />Change is here – what we need to know <br />
    • 12. Changes in time spent with media<br />
    • 13. Changing news sources<br />
    • 14. Principles on which we can transform our business<br />What is the value proposition for our clients and readers?<br />
    • 15. principles<br />What’s new today will be old tomorrow<br />Our readers community wants business intelligence<br />Our clients seek ways to promote and sell their products<br />We have significant brand “equity” and we can leverage it with our clients and our community<br />
    • 16. old words<br />Repurpose<br />Content<br />Advertise<br />
    • 17. new words<br />Integrated<br />Connect<br />Sell <br />Market<br />Community<br />Intelligence<br />Access<br />Response<br />Measure<br />Quick<br />ROI <br />Digital<br />Mobile<br />Relationship<br />
    • 18. MEET VIRGINIA, AGE 100<br />

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