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I’ve heard plenty of excuses that people give for not building a brand. In the minds of the people uttering these excuses, all seem like valid answers for maintaining the status quo. The only problem is, your potential customer doesn’t care about your excuses for not attempting to position yourself in a unique way. They’ll simply fail to see that you exist.
There are no excuses for not building a brand. None. You think yours is the valid one? Think again. You either choose to build a brand or get out of the way of forward-thinking, passionate people who will find a way to make it work. If you choose not to build a brand, you are afraid of failure. Period. That’s why I’ve taken the top 15 excuses I’ve heard for why a company chooses not to engage in brand building and hopefully shot a hole as wide as the Grand Canyon through every one of them.