Susi2014

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Susi2014

  1. 1. #Susi2014 @danfarkas The next five years or PR in 30 minutes
  2. 2. Public relations the good news • $11.3 billion in revenue. • 2.6% growth from 2008-2013 • 3.6% growth from 2013-2018 • Low Barriers to Entry + Medium Revenue Volatility=Good Business • Social has helped drive this.
  3. 3. Public relations the good news
  4. 4. Public relations the bad news • Shorter Industry Relationships • Demand For Aligned Services • Demand For Data • Demand For Ethical Communication + Real Time Marketing= Danger
  5. 5. The two big questions that have billions on the line:
  6. 6. how do you manage this? Who owns this?
  7. 7. Where public relations was via @griner
  8. 8. Where public relations is via @griner
  9. 9. Where public relations will be via @griner
  10. 10. A quick example http://mashable.com/2014/06/12/brick-mortar-startups/
  11. 11. Big questions with no magic answers at the moment • Is it OK to pay for play? • If so, what are transparency rules? • Who owns the content?
  12. 12. Is it ok to pay for play? The new york times is onboard The Features Via Mashable: •Discoverability for marketers' content consistent with other editorial stories and transparently labeled. •Set of storytelling tools and continuously scrolling multimedia. •Real-time engine so marketers can understand what's going on on our site. •A set of social amplification dashboards.
  13. 13. If so, what are the transparency rules? • Every organization has different protocol. • Every media outlet has different protocol. • There’s conflicting data on how much consumers really care.
  14. 14. Who owns the content? • Who writes it? • Who edits it? • How is it displayed? • This is the social media argument all over again.
  15. 15. This is the final slide. It is not the end • farkasd@ohio.edu • www.slideshare.net/danfarkas1975 • @danfarkas • https://www.linkedin.com/in/danfarkasinteractiv e

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