Ohio Alumni Conference

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Here are slides from the 2014 Ohio Alumni Conference. Please tweet @danfarkas with any thoughts or questions.

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Ohio Alumni Conference

  1. 1. Social media in an hour per week let’s make it work @danfarkas #ohioalumni
  2. 2. What will you learn today? • How can we come up with compelling ideas? • How can we find compelling ideas? • How can we optimize our time? • How can we determine what works for best for our chapter? • Where can I go to get started next week? • You can always follow @danfarkas for free social media tips.
  3. 3. Thank @arikhanson for this slide
  4. 4. Let’s start with the big idea
  5. 5. How can we create ideas? Let’s Create content buckets • Let’s brainstorm ideas that we think would excite Ohio alumni. • There’s one catch. • Think “We.” • Don’t think “Me.”
  6. 6. This is what farkas came up with. • Home • Treasure • Tradition • Success • Action Reaction • Capture The Moment @danfarkas #ohioalumni
  7. 7. So how can we find great ideas? Feedly the beast • Remember Google Reader • Feedly is better. • Feedly is free. • Find one blog, newspaper, media outlet or RSS feed for each of your content buckets. • This gives you easy to manage content ideas without getting gobbled up by tons of content. @danfarkas #ohioalumni
  8. 8. So how can we optimize our time? • How many of you create lists? • I thought so. • Create lists. • Ohio University Alumni Chapters. • Ohio University leaders • Local media • Athens media • Any other ideas that came from those content buckets. • Now you can easily access content from specific sources when you need it. @danfarkas #ohioalumni
  9. 9. So how can we optimize our time? • Write Less. • 250 characters for Facebook. • 120 characters for LinkedIn. • 35 characters for headlines. • Photos=good. • Video=better. @danfarkas #ohioalumni
  10. 10. So how can we optimize our time? Remember hootsuite
  11. 11. Hootsuite 101 • Write posts for an entire month. This should take an hour. • Schedule them on Hootsuite. • Check social platforms once or twice a day when you have time. • Give yourself 30 minutes at the end of the month to look at data. • Wash, rinse, repeat @danfarkas #ohioalumni
  12. 12. How can we optimize our time? Think data
  13. 13. Data is the dental floss of social media • Data tells you what buckets work. • It also tells you what doesn’t work. • This allows you to adapt your posts to meet audience needs. • This also saves you time. • Think shares, not likes. • Find a conversion step. @danfarkas #ohioalumni
  14. 14. Where can I get started next week? • Find your friends. • If you don’t have friends, make new ones. • Spend five minutes coming up with ideas to get started. • You have 30 seconds to report one finding. • I have a gong.
  15. 15. http://gooong.com
  16. 16. What do I hope you learned today? • How can we come up with compelling ideas? • How can we find compelling ideas? • How can we optimize our time? • How can we determine what works for best for our chapter? • Where can I go to get started next week? • You can always follow @danfarkas for free social media tips.
  17. 17. I can never make goodbye work • farkas@ohio.edu • @danfarkas • http://www.linkedin.com/in/danfarkasinteractive • (614) 668-8921. • http://www.slideshare.net/DanFarkas1975

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