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370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
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370 september 28_ Fact sheets blogger relations

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  • Ivory Soap giving away soap to the homelessAIG laying off 1,000 peopleKFC is having a chicken eating contest featuring Joey Chestnut and KobyashiDell Computers has a new wellness campaign that could make its employees healthirOffice Depot is mad they aren’t on TV as much as Staples and wants more facetime
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    • 1. JOURNALISM 370<br />SEPTEMBER 28, 2011<br />
    • 2. BLOG OF THE DAY<br />http://mashable.com/<br />
    • 3. COFFEE TALK<br />http://www.networkedblogs.com/nDtTN<br />
    • 4. LET’S TALK BLOGGERS <br />Here’s how I target bloggers<br /><ul><li>www.technorati.com
    • 5. www.blogged.com
    • 6. www.followerwonk.com</li></ul>Good old fashioned grunt work<br />What blogs are bloggers reading?<br />RSS feeds<br />Follow the trail….<br />Bloggers can be your best friend or worst enemy. <br />Prepare for both.<br />
    • 7. Blogger RelationsThe Differences<br />77% of Internet users read blogs<br />89% of journalists conduct research on blogs<br />72% of bloggers blog to share experience<br />61% of bloggers supplement their income by blogging<br />Bloggers may not have a big audience; that audience might have a big audience.<br />
    • 8. Blogger RelationsThe Differences<br />Bloggers don’t break news<br />Bloggers answer to readers and communities, not editors or news directors<br />Bloggers didn’t graduate from J school, let alone Scripps<br />Bloggers don’t have daily deadline; they don’t need press releases<br />Bloggers can get paid to promote products; they just have to disclose payments.<br />
    • 9. Blogger Relations<br />Define The Ask<br /><ul><li>Do you want to giveaway products?
    • 10. Do you want a guest post?
    • 11. Do you want an interview?
    • 12. Do you want to be part of their links page?
    • 13. Do you want permission to use their name as part of future outreach?</li></li></ul><li>Blogger Relations<br /><ul><li>Build A Relationship
    • 14. What do they like to write about?
    • 15. How do they want to be pitched?
    • 16. How far in advance to they work?
    • 17. What is their favorite post?</li></li></ul><li>Blogger Relations<br />Justification: Offer a simple declarative sentence as to why anything you’re pitching would matter to the blogger’s readership.<br /><ul><li>Does it solver a reader’s problem?
    • 18. Will it spark a conversation that helps generate more traffic to the blog?
    • 19. Are you responding to the blogger’s needs?</li></li></ul><li>Blogger Relations<br /><ul><li>Make The Relationship Last
    • 20. Many bloggers use their blog as a revenue generating instrument.
    • 21. How can PR pro drive quality traffic to the site.
    • 22. Link Building
    • 23. @mentions on Twitter and Facebook. </li></li></ul><li>Blogger Relations<br />Content <br /><ul><li>Product Reviews
    • 24. Research Findings
    • 25. New Data</li></li></ul><li>Fact Sheets<br />
    • 26. FACT SHEETS<br />Facts in outline or bullet form that reporters can use when writing a story<br />Types of fact sheets<br />Upcoming event<br />Organization profile<br /> Summary of product or service<br />FAQ format is a frequently used variation<br />If you use bullet points, outlines are key.<br />
    • 27. FACT SHEETS<br />Organize your facts.<br />Everything can be broken down into two or three groups.<br />
    • 28. FACT SHEETS<br />http://www.chipotle.com/en-US/chipotle_story/where_did_we_come_from/where_did_we_come_from.aspx<br />http://www.chipotle.com/en-US/fwi/fwi_facts/fwi_facts.aspx<br />
    • 29. MEDIA ADVISORIES<br />Tell assignment editors about upcoming news events or opportunities or localangles.<br />Format<br />One page<br />Headline<br />Brief paragraph outlining the story with necessary 5 Ws and H<br />Contact information<br />
    • 30. MEDIA KITS<br />Basic media or press kit includes…<br />Main news release<br />News feature<br />Fact sheet(s)<br />Photos or graphics with captions<br />Biographical material on key players<br />Brochure(s)<br />If you have money, many will splurge on a clever delivery system to catch attention.<br />If you’re smart, save money and deliver through a CD, email, or your website.<br />
    • 31. Let’s think like a reporter again<br />Senate Bill Five polling numbers tighten.<br />COTA raises bus fares<br />Hospital readmissions increase medical costs.<br />Mayoral candidates spells out goals in presentation.<br />FBI nabs killer/hijacker from crime in New York 40 years ago. <br />School Voucher plan in the Ohio Statehouse angers public school officials.<br />Bill tightens consent rules on abortion for minors<br />Columbus Public Schools signs new contract with COTA<br />
    • 32. Let’s think like a reporter again<br />6. New School Voucher plan in the Ohio Statehouse angers public school officials.<br />8. Columbus Public Schools signs new contract with COTA<br />2. COTA raises bus fares<br />5. FBI nabs killer/hijacker from crime in New York 40 years ago. <br />3. Hospital readmissions increase medical costs.<br />1. Senate Bill Five polling numbers<br />7. Bill tightens consent rules on abortion for minors<br />4. Mayoral candidates spells out goals in presentation.<br />

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