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370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
370 september 28_ Fact sheets blogger relations
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370 september 28_ Fact sheets blogger relations

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  • Ivory Soap giving away soap to the homelessAIG laying off 1,000 peopleKFC is having a chicken eating contest featuring Joey Chestnut and KobyashiDell Computers has a new wellness campaign that could make its employees healthirOffice Depot is mad they aren’t on TV as much as Staples and wants more facetime
  • Transcript

    • 1. JOURNALISM 370
      SEPTEMBER 28, 2011
    • 2. BLOG OF THE DAY
      http://mashable.com/
    • 3. COFFEE TALK
      http://www.networkedblogs.com/nDtTN
    • 4. LET’S TALK BLOGGERS
      Here’s how I target bloggers
      • www.technorati.com
      • 5. www.blogged.com
      • 6. www.followerwonk.com
      Good old fashioned grunt work
      What blogs are bloggers reading?
      RSS feeds
      Follow the trail….
      Bloggers can be your best friend or worst enemy.
      Prepare for both.
    • 7. Blogger RelationsThe Differences
      77% of Internet users read blogs
      89% of journalists conduct research on blogs
      72% of bloggers blog to share experience
      61% of bloggers supplement their income by blogging
      Bloggers may not have a big audience; that audience might have a big audience.
    • 8. Blogger RelationsThe Differences
      Bloggers don’t break news
      Bloggers answer to readers and communities, not editors or news directors
      Bloggers didn’t graduate from J school, let alone Scripps
      Bloggers don’t have daily deadline; they don’t need press releases
      Bloggers can get paid to promote products; they just have to disclose payments.
    • 9. Blogger Relations
      Define The Ask
      • Do you want to giveaway products?
      • 10. Do you want a guest post?
      • 11. Do you want an interview?
      • 12. Do you want to be part of their links page?
      • 13. Do you want permission to use their name as part of future outreach?
    • Blogger Relations
      • Build A Relationship
      • 14. What do they like to write about?
      • 15. How do they want to be pitched?
      • 16. How far in advance to they work?
      • 17. What is their favorite post?
    • Blogger Relations
      Justification: Offer a simple declarative sentence as to why anything you’re pitching would matter to the blogger’s readership.
      • Does it solver a reader’s problem?
      • 18. Will it spark a conversation that helps generate more traffic to the blog?
      • 19. Are you responding to the blogger’s needs?
    • Blogger Relations
      • Make The Relationship Last
      • 20. Many bloggers use their blog as a revenue generating instrument.
      • 21. How can PR pro drive quality traffic to the site.
      • 22. Link Building
      • 23. @mentions on Twitter and Facebook.
    • Blogger Relations
      Content
      • Product Reviews
      • 24. Research Findings
      • 25. New Data
    • Fact Sheets
    • 26. FACT SHEETS
      Facts in outline or bullet form that reporters can use when writing a story
      Types of fact sheets
      Upcoming event
      Organization profile
      Summary of product or service
      FAQ format is a frequently used variation
      If you use bullet points, outlines are key.
    • 27. FACT SHEETS
      Organize your facts.
      Everything can be broken down into two or three groups.
    • 28. FACT SHEETS
      http://www.chipotle.com/en-US/chipotle_story/where_did_we_come_from/where_did_we_come_from.aspx
      http://www.chipotle.com/en-US/fwi/fwi_facts/fwi_facts.aspx
    • 29. MEDIA ADVISORIES
      Tell assignment editors about upcoming news events or opportunities or localangles.
      Format
      One page
      Headline
      Brief paragraph outlining the story with necessary 5 Ws and H
      Contact information
    • 30. MEDIA KITS
      Basic media or press kit includes…
      Main news release
      News feature
      Fact sheet(s)
      Photos or graphics with captions
      Biographical material on key players
      Brochure(s)
      If you have money, many will splurge on a clever delivery system to catch attention.
      If you’re smart, save money and deliver through a CD, email, or your website.
    • 31. Let’s think like a reporter again
      Senate Bill Five polling numbers tighten.
      COTA raises bus fares
      Hospital readmissions increase medical costs.
      Mayoral candidates spells out goals in presentation.
      FBI nabs killer/hijacker from crime in New York 40 years ago.
      School Voucher plan in the Ohio Statehouse angers public school officials.
      Bill tightens consent rules on abortion for minors
      Columbus Public Schools signs new contract with COTA
    • 32. Let’s think like a reporter again
      6. New School Voucher plan in the Ohio Statehouse angers public school officials.
      8. Columbus Public Schools signs new contract with COTA
      2. COTA raises bus fares
      5. FBI nabs killer/hijacker from crime in New York 40 years ago.
      3. Hospital readmissions increase medical costs.
      1. Senate Bill Five polling numbers
      7. Bill tightens consent rules on abortion for minors
      4. Mayoral candidates spells out goals in presentation.

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