370 October 3_Features
Upcoming SlideShare
Loading in...5
×
 

370 October 3_Features

on

  • 267 views

 

Statistics

Views

Total Views
267
Views on SlideShare
267
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    370 October 3_Features 370 October 3_Features Presentation Transcript

    • Journalism  370   October  3,  2011      
    • Let’s  Talk  Features  •  Provide  addi?onal  background  •  Generate  human  interest  •  Create  understanding  in  an  imagina?ve  way  •  Considered  “soG”  news,  not  as  ?me  sensi?ve  •  They  provide  more  informa?on,  a  behind-­‐the-­‐ scenes  perspec?ve,  and  generate  publicity  •  Visuals  usually  accompany  feature  releases  
    • Let’s  Plan  Features  •  You  can  pitch  features  differently.  •  Distribute  a  general  feature  to  several  media   outlets  •  Write  an  exclusive  feature  •  Pitch  the  idea  and  help  a  journalist  write  it  •  Post  the  feature  on  your  Web  site  
    • Let’s  Place  a  Feature    •  Newspapers,  especially  sec?ons  that  are  not   ?me-­‐sensi?ve  (e.g.,  lifestyle,  food,   automo?ve)  •  General  magazines.  •  Specialty  or  trade  magazines  are  great  places   for  feature  placements.  •  Internal  publica?ons.  
    • Types  of  Features  •  Case  study   –  Third-­‐party  party  endorsement   –  Think  bloggers  •  Applica?on  story   –  How  to  use  a  product  or  service  in  a  new,  innova?ve   way  •  Research  study   –  Surveys  or  polls  that  examine  things  such  as  lifestyles  •   Backgrounder   –  Where  is  there  a  problem,  and  how  can  your  product   or  service  solve  it?      
    • Types  of  Features  •  Personality  profile  •  Historical  piece  •  Milestones  allow  reflec?on  on  an   organiza?on’s  history  
    • Wri?ng  a  Feature  •  Headline   –  You  don’t  need  a  summery    •   Lead   –  Feature  leads  pique  readers’  interest  •  Body   –  Features  are  longer  than  straight  news  releases   –  They’re  meant  to  be  read  from  beginning  to  end   –  They  include  quotes,  illustra?ons,  stats,  descrip?on  •  Summary   –  Call  back  to  the  beginning.    
    • Let’s  write  a  feature  lead     and  headline  •  The  Glouster    Livestock  Show  and  Rodeo,  a   tradi?on  for  75  years,  will  begin  on  October  5   and  run  through  October    12.  
    • Let’s  write  a  feature  lead     and  headline  •  The  Florida  Grapefruit  Growers  Associa?on   has  announced  that  this  year’s  crop  is  larger   than  last  year’s,  and  greater  availability  will   mean  lower  prices  for  the  consumer.  
    • Let’s  Talk  Media  Advisories.  •  Media  Advisories  •  Tell  assignment  editors  about  upcoming  news   events  or  opportuni?es  or  local  angles  •  These  are  one  page   –  Headline   –  Brief  paragraph  outlining  the  story  with  necessary   5  Ws  and  H   –  Contact  informa?on  
    • Let’s  Talk  Media  Kits  •  Media  Kits  can    include   –  Main  news  release   –  News  feature   –  Fact  sheet(s)   –  Photos  or  graphics  with  cap?ons   –  Biographical  material  on  key  players   –  Brochure(s)  
    • Let’s  Talk  Media  Kits  •  This  is  what  the  book  doesn’t  tell  you  about   media  kits,  but  I  will.   –  People  can  spend  thousands  on  fancy  kits.   •  Free  shirts.   •  Pizza  boxes   –  You  need  to  think  about  what  the  receiver  needs.   –  You  need  to  think  about  what  you  have.   –  You  need  to  mesh  those  together.  
    • In  Class  Assignment    •  The  Minnesota  Zoo  is  opening  a  major  exhibit  on  bugs.  As   the  director  says,  “ Thousands  of  live  bugs  will  be  creeping   and  crawling  so  visitors  will  not  only  be  entertained  but   also  learn  about  the  impact  they  have  on  all  of  us.”    •  Included  in  the  exhibit  will  be  colorful  North  American   buferflies  and  moths;  a  working  colony  of  leaf-­‐cufer  ants,   giant  millipedes;  cen?pedes;  land  crabs;  arachnids,  such  as   the  world’s  largest  spider,  tarantulas,  and  scorpions;  and   zebra  cockroaches.  •  In  addi?on,  zoo  goers  will  be  able  to  walk  through  a   buferfly  garden  where  up  to  600  free-­‐flying  buferflies  and   moths  will  be  feeding,  res?ng,  and  emerging  as  adult   buferflies.  The  grand  opening  of  this  exhibit  will  be  on   October  10,  2011.    
    • In  Class  Assignment    Write  a  media  alert  invi-ng  the  press  to  the  opening  and  make  some  sugges-ons  about  who  might  be  available  for  interviews,  and  what  opportuni-es  there  will  be  for  photo  and  video  coverage.  Email  it  to  me.