Put on your journalism hat Parking dispute at a new suburban restaurant Ohio veterans missing out on bonuses Patient literacy on medical issues is low Midwest Storm Update Supply shortage in Medicaid home-care waivers Police looking for carjackers who killed a woman the day after Christmas Baseball and softball games rained out before state playoffs Professor creates app to take attendance 12-year old Delaware Ohio murder suspect may not be mentally able enough to stand trial.
Put on your journalism hat 4. Midwest Storm Update 7. Baseball and softball games rained out before state playoffs 2. Ohio veterans missing out on bonuses 3. Patient literacy on medical issues is low 5. Supply shortage in Medicaid home-care waivers 9. 12-year old Delaware Ohio murder suspect may not be mentally able enough to stand trial. 6. Police looking for carjackers who killed a woman the day after Christmas Parking dispute at a new suburban restaurant 8. Professor creates app to take attendance
Internal: Notify CEO and other top officials on a need to know basis.
External: Notify the media, law enforcement, government agencies, next of kin (announce names to public after notification or within 24 hours.
CRISIS COMMUNICATION Prepare Media Materials 1. Have company backgrounder, fact sheet and bios of officers already prepared on the company website. 2. Prepare basic news release on crisis as soon as possible (one-hour rule)
Include all known facts (who, what, where when, NOT NOT NOT NOT NOT why...avoid fault)
Clear release with senior management, legal department and personnel department.
Issue release to media, employees, community leaders, insurance company and government agencies. Get it on the website. Use fax and email.
Crisis communication 3. Issue timely statements in an ongoing crisis. 4. Use one-voice principle-information only from official organizational statements. 5. Use full disclosure, but don’t admit fault. Let investigators investigate. Cooperate with those investigators.
Crisis communicationpublic info center 1.Establish a public information center somewhere within the PR HQ 2.Respond to phone, email and social media inquiries. 3. If you don’t know the answer, it’s OK. Explain how you will get the info and release it to the public. 4. Hold meetings with groups as needed to clarify misinformation. 5.Have a call center if needed. 6.Direct company employees to make no unauthorized statements.
Crisis communication media info center 1. Designate a place where the media can gather. Know they’ll be all over the place anyway. Know they will try and bypass the one-voice principle 2. Try and create some distance from the PR HQ. You’ll need the space. Close, but not too close. 3. Have a sole spokesperson on duty day and night.
Crisis communicationwhat I wish I knew 1.You have never appreciate the chaos. 2.You can never underestimate how important separation is of the media center and PR HQ. The more you plan, the better it goes. 4 4. Consider set press conferences every few hours. .This helps dispel rumors the media will uncover. This symbolizes you’re working. This gives a chance to get various stakeholders in front of the camera to present one voice.
In class assignment This is due Monday at 5:00. Write and Op ed for your client. Look back on the notes that distinguis the tone and style. You may have to find a different subject. Be persistent if needed. Write a feature for your client. Look back at the notes. Identify something that distinguishes your client. Have fun with this style of writing.
In class assignment Slug your word files “Last Name_oped” and “Last Name_Feature.” Email me your assignments to firstname.lastname@example.org I will be available via Skype “Dan.Farkas1,” email and phone.