Social Media 2011 Where are we now? Where are we going? How can you get there?   Points of View on Social Media Utilizatio...
Discussion Points  <ul><li>How is social media moving the meter?  </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><l...
How is Facebook moving the meter? <ul><ul><li>500 million active users. That’s 500,000,000 for those counting at home. </l...
How is Facebook moving the meter? <ul><ul><li>65 million people “like” something on Facebook every day. </li></ul></ul><ul...
How is Facebook moving the meter? <ul><ul><li>34% of young women make Facebook the first thing they do when they wake up, ...
How is Twitter moving the meter? <ul><li>105 million registered users. </li></ul><ul><li>300,000 new users per day. </li><...
How is LinkedIn moving the meter? <ul><li>75 million on LinkedIn. </li></ul><ul><li>A new person joins every second. </li>...
How is LinkedIn moving the meter? <ul><li>Headhunters love it. </li></ul><ul><ul><li>45% of people hiring check LinkedIn p...
How is social media moving the meter? <ul><li>Twitter is seeing triple digit growth. </li></ul><ul><li>Facebook is seeing ...
Social Media hasn’t reached its tipping point.  <ul><li>36% of people used digital and traditional sources to get news. </...
Social Media hasn’t reached its tipping point.  <ul><li>33% use search engines to gather news information. </li></ul><ul><...
If there is one thing you remember from this presentation,  what is it?    Social media is a valuable tool in any marketin...
Why are people fussy about social media?  <ul><li>People will say bad things about me. </li></ul><ul><ul><li>They already ...
Why are people fussy about social media?  <ul><li>People will say bad things about me. Here are ways to handle it. </li></...
Why are people fussy about social media?  <ul><li>People will say bad things about me. Here is how to not handle it. </li>...
Why are people fussy about social media?  <ul><li>People will say things that are too private. </li></ul><ul><ul><li>You c...
Why are people fussy about social media?  <ul><li>This will consume my life!!!! </li></ul><ul><ul><li>There are ways to cr...
How can social media help your organization? How much is a Facebook fan worth? A social media measurement firm called Sync...
How can social media help your organization? Dell is #38 on the Fortune 500 list. Dell is #5 on Fortune’s most admired lis...
How can social media help your organization? Look how it helped me. I wouldn’t be here working for The Milenthal Group  sp...
How can social media help your organization? What is the value of your e-mail? What is the value of your phone? Social Med...
How can social media help you?
Search Is Changing. <ul><li>Social media channels create Google Juice. </li></ul><ul><li>YouTube is a search engine. </li>...
Create measurements for success. <ul><li>Adding new sponsor relationships. </li></ul><ul><li>Traffic to platforms. </li></...
Find ways to engage customers. <ul><li>Contests. </li></ul><ul><li>Poll questions. </li></ul><ul><li>Coupons. </li></ul><u...
Create a roadmap.  <ul><li>Develop a schedule to publish content.  </li></ul><ul><li>Make sure it’s realistic. </li></ul><...
Study the map.  <ul><li>Plan </li></ul><ul><li>Do </li></ul><ul><li>Study </li></ul><ul><li>Act </li></ul>
If there is one thing you remember from this presentation,  what is it?    Social media is a valuable tool in any marketin...
Thanks for being here. [email_address] Phone:  614-429-5907 LinkedIn:   http://www.linkedin.com/in/danfarkasinteractive Tw...
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Social Media Fairfield Chamber Of Commerce

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This was a social media presentation going over the basics and how to get off the ground successfully.

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Social Media Fairfield Chamber Of Commerce

  1. 1. Social Media 2011 Where are we now? Where are we going? How can you get there? Points of View on Social Media Utilization for Companies, Associations and Non-Profits.
  2. 2. Discussion Points <ul><li>How is social media moving the meter? </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><li>Has social media reached the tipping point? </li></ul><ul><li>Why are people fussy about social media? </li></ul><ul><li>How can social media help your organization? </li></ul><ul><ul><li>Financially </li></ul></ul><ul><ul><li>Outreach </li></ul></ul>
  3. 3. How is Facebook moving the meter? <ul><ul><li>500 million active users. That’s 500,000,000 for those counting at home. </li></ul></ul><ul><ul><li>More than half log in daily. That’s 250,000,000 for those counting at home. </li></ul></ul><ul><ul><li>8 billion minutes a day are spent on Facebook. That’s 8,000,000,000 for those counting at home. </li></ul></ul>
  4. 4. How is Facebook moving the meter? <ul><ul><li>65 million people “like” something on Facebook every day. </li></ul></ul><ul><ul><li>There are over 900 million objects that people interact with. </li></ul></ul><ul><ul><li>Average user is connected to 80 community pages, groups and events. </li></ul></ul><ul><ul><li>Average user creates 90 pieces of content each month. </li></ul></ul>
  5. 5. How is Facebook moving the meter? <ul><ul><li>34% of young women make Facebook the first thing they do when they wake up, even before brushing their teeth or going to the bathroom. </li></ul></ul><ul><ul><li>21% of women age 18-34 check Facebook in the middle of the night. </li></ul></ul><ul><ul><li>63% use Facebook as a networking tool. </li></ul></ul>
  6. 6. How is Twitter moving the meter? <ul><li>105 million registered users. </li></ul><ul><li>300,000 new users per day. </li></ul><ul><li>180 million unique visitors per month. </li></ul><ul><li>37% of active users use Twitter on their phones. </li></ul><ul><li>600 million Tweets per day. </li></ul>
  7. 7. How is LinkedIn moving the meter? <ul><li>75 million on LinkedIn. </li></ul><ul><li>A new person joins every second. </li></ul><ul><li>Every Fortune 500 company has a page. </li></ul>
  8. 8. How is LinkedIn moving the meter? <ul><li>Headhunters love it. </li></ul><ul><ul><li>45% of people hiring check LinkedIn profiles. </li></ul></ul><ul><li>Jobseekers should love it. </li></ul><ul><ul><li>I have 418 connections. </li></ul></ul><ul><ul><li>That links me to 4,570,512 professionals. </li></ul></ul><ul><ul><li>Know someone who knows someone. </li></ul></ul><ul><ul><li>Event calendar bonanza. </li></ul></ul><ul><li>Great opportunities to ask and answer questions. </li></ul>
  9. 9. How is social media moving the meter? <ul><li>Twitter is seeing triple digit growth. </li></ul><ul><li>Facebook is seeing triple digit growth. </li></ul><ul><li>LinkedIn in seeing 90% growth. </li></ul><ul><li>In America, social networking overall now accounts for 25% percent of all activity on the Internet. </li></ul>
  10. 10. Social Media hasn’t reached its tipping point. <ul><li>36% of people used digital and traditional sources to get news. </li></ul><ul><li>39% use solely use traditional sources. </li></ul><ul><li>9% use solely digital sources. </li></ul>
  11. 11. Social Media hasn’t reached its tipping point. <ul><li>33% use search engines to gather news information. </li></ul><ul><li>26% said they read a print publication yesterday. </li></ul><ul><li>8% of adults under 30 said they read a print publication yesterday. </li></ul>
  12. 12. If there is one thing you remember from this presentation, what is it?   Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.
  13. 13. Why are people fussy about social media? <ul><li>People will say bad things about me. </li></ul><ul><ul><li>They already are. </li></ul></ul><ul><ul><li>You have the ability to hear those concerns. </li></ul></ul><ul><ul><li>You have a power to remedy those situations. </li></ul></ul>
  14. 14. Why are people fussy about social media? <ul><li>People will say bad things about me. Here are ways to handle it. </li></ul><ul><ul><li>It's been 5+ weeks since @ aepohio cut branches down that were lying on our power lines. They still have not cleaned up our yard. Unreal. </li></ul></ul><ul><ul><li>@ marksubel Gosh Mark, drop me a note @ capratimiller@aep.com & I'll put you in touch with someone you can discuss the matter with. </li></ul></ul><ul><ul><li>Just want to say thanks to @ aepohio for quickly resolving our concern from last week. Very professional & courteous. Thanks @ aepohio </li></ul></ul>
  15. 15. Why are people fussy about social media? <ul><li>People will say bad things about me. Here is how to not handle it. </li></ul><ul><ul><li>http://www.youtube.com/watch?v=5YGc4zOqozo </li></ul></ul><ul><ul><li>Guy checks guitar on United. </li></ul></ul><ul><ul><li>United breaks guitar. </li></ul></ul><ul><ul><li>Guy gets run around. </li></ul></ul><ul><ul><li>Guy writes song about United breaking guitars. </li></ul></ul><ul><ul><li>9,271,178 people watch the video. </li></ul></ul>
  16. 16. Why are people fussy about social media? <ul><li>People will say things that are too private. </li></ul><ul><ul><li>You can create privacy guidelines because you respect people’s privacy. </li></ul></ul><ul><ul><li>You can move the conversation offline. </li></ul></ul><ul><ul><li>You have to monitor your page. </li></ul></ul>
  17. 17. Why are people fussy about social media? <ul><li>This will consume my life!!!! </li></ul><ul><ul><li>There are ways to creative a collaborative experience. </li></ul></ul><ul><ul><li>There are companies who can help you and won’t break your bank. </li></ul></ul>
  18. 18. How can social media help your organization? How much is a Facebook fan worth? A social media measurement firm called Syncapse has come up with an actual dollar value. The answer?   An average fan is apparently worth about $136.38.
  19. 19. How can social media help your organization? Dell is #38 on the Fortune 500 list. Dell is #5 on Fortune’s most admired list in its category. Dell claims $3,000,000 in added profit directly from Twitter.
  20. 20. How can social media help your organization? Look how it helped me. I wouldn’t be here working for The Milenthal Group speaking to you right now were it not for social media.
  21. 21. How can social media help your organization? What is the value of your e-mail? What is the value of your phone? Social Media is a communication platform. Its return on investment goes well beyond dollars.
  22. 22. How can social media help you?
  23. 23. Search Is Changing. <ul><li>Social media channels create Google Juice. </li></ul><ul><li>YouTube is a search engine. </li></ul><ul><li>Google Instant reduces search from 10 pages to 5. </li></ul>
  24. 24. Create measurements for success. <ul><li>Adding new sponsor relationships. </li></ul><ul><li>Traffic to platforms. </li></ul><ul><li>Better conference attendance. </li></ul><ul><li>Grassroots development. </li></ul><ul><li>Legislative lobbying. </li></ul>
  25. 25. Find ways to engage customers. <ul><li>Contests. </li></ul><ul><li>Poll questions. </li></ul><ul><li>Coupons. </li></ul><ul><li>News. </li></ul>
  26. 26. Create a roadmap. <ul><li>Develop a schedule to publish content. </li></ul><ul><li>Make sure it’s realistic. </li></ul><ul><li>Follow the map. </li></ul>
  27. 27. Study the map. <ul><li>Plan </li></ul><ul><li>Do </li></ul><ul><li>Study </li></ul><ul><li>Act </li></ul>
  28. 28. If there is one thing you remember from this presentation, what is it?   Social media is a valuable tool in any marketing campaign. It is not the entire toolbox.
  29. 29. Thanks for being here. [email_address] Phone:  614-429-5907 LinkedIn:  http://www.linkedin.com/in/danfarkasinteractive Twitter: http://www.twitter.com/ danfarkas www.slideshare.net .
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