The Business Model
Canvas
Credit: Business Model Generation, by Alexander
Osterwalder & Yves Pigneur

Presented by Dan Cas...
Agenda
Clarifications Now
Questions/Challenges Later
Overview
Parts of the Business Model Canvas
Exercise
Overview
Left Side
•Deductive Thinking
•Uses the Problem Solving Process
•...Hacking?
Right Side
•Inductive
•The Scientific Method
•...Lean Startup?
Pat’s Wormhole
Transporters
Value Proposition
What Problem are We Solving for the
Customer?
Value Proposition

Cut transport Time to Less than 1 Minute
Cut Transport Cost by...um...a lot
Reduce that nasty Carbon Fo...
Customer Segments
What Kinds of People have this particular
problem?
hint: the answer is never “everyone!”
Customer Segments
Customer Relationships
Transactional?
Personal Assistance?
Self-Serve?
Customer Relationships
Channels
How do we reach each Customer Segment?
Channels
Key Activities
“...ING” Words
What do we do that creates value for the
Customer?
Key Activities
Key Resources
Physical
Intellectual
People
Key Resources
Key Partnerships
People that help us perform our Activities
and get us our Resources
Key Partnerships
Costs
Resource Cost?
Activity Cost?
Costs
Revenues
Sale of Assets
Usage Fees
Lending/Renting/Leasing
Subscription
Licensing
Revenues
Pat’s Business Model at
a Glance
Exercise
Pick a Value Proposition or Product
Complete your Business Model Canvas
Pitch the Model (you get more than a
minu...
So What?
Mind Map / Brainstorm
Untangle all those Bouncy-Balls in your
Head
Put together a Business Plan / One-Page
Deal S...
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Business modelcanvas

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An overview of the Business Model Canvas.

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Transcript of "Business modelcanvas"

  1. 1. The Business Model Canvas Credit: Business Model Generation, by Alexander Osterwalder & Yves Pigneur Presented by Dan Casas-Murray
  2. 2. Agenda Clarifications Now Questions/Challenges Later Overview Parts of the Business Model Canvas Exercise
  3. 3. Overview
  4. 4. Left Side •Deductive Thinking •Uses the Problem Solving Process •...Hacking?
  5. 5. Right Side •Inductive •The Scientific Method •...Lean Startup?
  6. 6. Pat’s Wormhole Transporters
  7. 7. Value Proposition What Problem are We Solving for the Customer?
  8. 8. Value Proposition Cut transport Time to Less than 1 Minute Cut Transport Cost by...um...a lot Reduce that nasty Carbon Footprint
  9. 9. Customer Segments What Kinds of People have this particular problem? hint: the answer is never “everyone!”
  10. 10. Customer Segments
  11. 11. Customer Relationships Transactional? Personal Assistance? Self-Serve?
  12. 12. Customer Relationships
  13. 13. Channels How do we reach each Customer Segment?
  14. 14. Channels
  15. 15. Key Activities “...ING” Words What do we do that creates value for the Customer?
  16. 16. Key Activities
  17. 17. Key Resources Physical Intellectual People
  18. 18. Key Resources
  19. 19. Key Partnerships People that help us perform our Activities and get us our Resources
  20. 20. Key Partnerships
  21. 21. Costs Resource Cost? Activity Cost?
  22. 22. Costs
  23. 23. Revenues Sale of Assets Usage Fees Lending/Renting/Leasing Subscription Licensing
  24. 24. Revenues
  25. 25. Pat’s Business Model at a Glance
  26. 26. Exercise Pick a Value Proposition or Product Complete your Business Model Canvas Pitch the Model (you get more than a minute)
  27. 27. So What? Mind Map / Brainstorm Untangle all those Bouncy-Balls in your Head Put together a Business Plan / One-Page Deal Sheet
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