Nearly a quarter of UK households use the internet to watch catch-up TV23% of all adults 15+ surveyed, and 33% of 15-24s user services like BBC iPlayer and 4oDSource: Ofcom, The Communications Market 2008, August 2009, Figure 5-3 page 267http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf1Produced by , a division of Aegis Media

3G accounts for 23% of UK mobile subscriptionIn 2003 the figure was 0.2%; it has more than doubled since 2006Source: Ofcom, The Communications Market 2008, August 2009, Figure 4-44 page 233http://www.ofcom.org.uk/research/cm/cmr09/CMRMain_4.pdf2Produced by , a division of Aegis Media

Apple has a 91% market share for laptops costing >$1000Apple have a much higher share of high priced computers – The average price of a Mac in June was $1,400, compared to $515 for a Windows PCSource: NPD, reported by betanews, July 2009http://www.betanews.com/joewilcox/article/Apple-has-91-of-market-for-1000-PCs-says-NPD/12483136243Produced by , a division of Aegis Media http://www.flickr.com/photos/anjoz/2299826354/

Trent Reznor’s advice for new bands“Forget thinking you are going to make any real money from record sales. Make your record cheaply (but great) and GIVE IT AWAY. As an artist you want as many people as possible to hear your work. Word of mouth is the only true marketing that matters.”Source: NineInchNails forum, July 2009http://forum.nin.com/bb/read.php?30,7671834Produced by , a division of Aegis Media

60% of online Americans use social media On average social networking users log on 5 days a week, and check their pages 4 times per daySource: Anderson Analytics, July 2009http://www.readwriteweb.com/archives/who_uses_social_networks_and_what_are_they_like_part_1.php5Produced by , a division of Aegis Media http://www.flickr.com/photos/laurenogrady/3308184379/sizes/l/http://www.flickr.com/photos/tudor/3283083059/sizes/o/

Proof that paid search worksWhen Google lifted the self-imposed ban on gambling related paid search in the UK, both casinos and poker websites saw an increase in trafficSource: Hitwise, June 2009http://weblogs.hitwise.com/us-heather-hopkins/2009/06/gambling_opening_the_search_en.html6Produced by , a division of Aegis Media http://www.flickr.com/photos/ivanwalsh/3640955978/sizes/o/http://www.flickr.com/photos/tudor/3283083059/sizes/o/