Part III E Commerce Course Power Point

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eCommerce - Practical Internet Strategies to Sell Your Products and Yourself - Part III

Presented by Dan Bond

Sponsored jointly by Downtown Delaware, the Delaware Emerging Technology Center,
Delaware Technical Community College (Terry Campus) and USDA Rural Development

February 2010

Published in: Business, Technology
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Part III E Commerce Course Power Point

  1. 1. eCommerce Practical Internet Strategies to Sell Your Products and Yourself Presented by Dan Bond Sponsored jointly by Downtown Delaware,  the Delaware Emerging Technology Center,  Delaware Technical Community College (Terry Campus)  and USDA Rural Development  February 2010
  2. 2. Search Engine Marketing
  3. 3. To learn more about how to use Google AdWords for Search Engine Marketing go to: http://adwords.google.com/support
  4. 4. Search Engine Optimization
  5. 5. Alexa.com
  6. 7. Website Evaluation <ul><li>The LadyBug Shop website (www.LadyBug-Shop.com)  </li></ul><ul><li>was awarded a grade of 97 by </li></ul><ul><li>  Website Grader. </li></ul>
  7. 8. The Most Important Parts: <ul><ul><li>Choosing your niche </li></ul></ul><ul><ul><li>SEM & SEO </li></ul></ul><ul><ul><li>Continually expanding your market with Social Media and other tools </li></ul></ul>
  8. 9. Expanding Your Market Space
  9. 10. Geographic Marketing <ul><li>In SEM specify the geographic areas that contain most of your potential customers or select only those areas to which you are willing to ship your products. </li></ul><ul><li>For example, with Google AdWords you can: </li></ul><ul><ul><li>Search or browse for countries, territories, regions, and cities. </li></ul></ul><ul><ul><li>Select a preset bundle of locations. </li></ul></ul><ul><ul><li>Choose a point on the map and specify a radius around it where your ads will appear. </li></ul></ul><ul><ul><li>Target a custom shape on the map. </li></ul></ul><ul><ul><li>Exclude areas within your selected locations. </li></ul></ul>
  10. 11. Google Maps - Local Business Listings <ul><li>     </li></ul>
  11. 14. Other Market Expansion Tools <ul><li>Post Card Marketing </li></ul><ul><li>Blogging </li></ul><ul><li>eMail </li></ul><ul><li>Podcasting </li></ul><ul><li>Videos </li></ul>
  12. 15. Social Networking
  13. 16. Social Media Starfish http://www.darrenbarefoot.com/archives/2007/11/scobles-starfish.html
  14. 17. Social Media
  15. 18. Make it simpler with ShareThis
  16. 19.   Boy, I have got to catch this one!
  17. 20. Avoid the Hard Sale
  18. 21. WARNING! SOCIAL MEDIA TAKES TIME & CONSTANT ATTENTION.
  19. 22.   Ooompa   website
  20. 23. Oompa's Niche <ul><li>Oompa is a click & mortar business that specializes in infant toys and furniture that: </li></ul><ul><li>Have no batteries, no blinking lights & no cartoon themes. </li></ul><ul><li>High quality and safety standards. </li></ul><ul><li>Primarily items made in the U.S. and Europe. </li></ul><ul><li>Made to last. </li></ul>
  21. 24. Oompa links to social media
  22. 25. Oompa Blog
  23. 26. Oompa on facebook
  24. 27. Oompa on Twitter
  25. 28. Oompa Videos on Website & YouTube
  26. 29. Use Multiple Websites to Grow Your Market
  27. 32. HOMEWORK?
  28. 33. Use www.websitegrader.com to do an evaluation report on your website.
  29. 34. Who turned out the lights????

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