What is Gamification and            How can you Apply it?       Click to edit Master subtitle style03/07/12
Is this Gamification?             Adver-game03/07/12
What about this?03/07/12               Game
Getting closer..03/07/12             Gamify
Gamification DefinedWhat it means?  Gamification is making a behaviour fun through the  use of engagement.03/07/12
Gamification DefinedWhat it means?  Gamification is categorized by 3 Game Mechanics:  Game mechanics type, benefits and pe...
Gamification Defined                         Game                         Mechanics                         type - Feedbac...
Game Mechanics3Game Mechanic Types: Progression, Feedback and    Behavioural8    Benefits: Engagement, Loyalty, Time Spent...
Techniques Used03/07/12
How you can apply Gamification1.   Different Personality Types2.   Visual Feedback3.   Progression Notifications4.   Socia...
1. Gamification for multiple            personality typesMemrise.com                       Levels and leadershipInfluence ...
2. Decisions Made Easy With Visual              FeedbackMint.comReal time feedback   Debt, purchase goal progression bars ...
3. Career Progression BarsIdentified.com Progress Bars                              Demand Score 0-10003/07/12      Educat...
4. Social Nudges03/07/12
5. The Benefits of Loyalty           Badges for return and frequent use such as foursquare           Benefits being digita...
What Gamification isn’t03/07/12
Gamification Defined  Gamification is making a behaviour fun through the  use of engagement.03/07/12
How you can apply Gamification•    Different Personality Types•    Visual Feedback•    Progression Notifications•    Socia...
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Gamification presentation - What is Gamification and How should you use it?

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  • Introduce myself Few people know about this Attended: Unilever Digital storytelling day Lbi branded content day - empathy Recommended read list : Gabe gamification *2 Game design Empathy – understand end user *3 Colony book – way we are moving to a society where we flip from individual to colony
  • Ask is this gamifcation? Define what it is Why is this Advertising through video games to show a product or point of view. Magnum pleasure hunt is a adventure platform game.
  • Is this gamifcation What it is Why is this This is a adventure platform game in which Paddle has to collect the lollies by jumping. He scores points, has time restriction and jump ability bar.
  • Is this gamification? What it is Why is this Gamify a product allows an audience to play or use a product by choice. This means taking something that would not be an exciting fun object and turning it into something exclusive such as the Dove Spa shower.
  • What makes gamification – individual level -Game design- through game design – instant feedback through engagement rewarding behaviours that were intended to better -Behavioural economics – encourage behavioural changes and habits, through the friends engagement -Loyalty – will allow for loyalty to form, choosing a brand and returning to them frequently
  • Progression – to structure and stretch the accumulation of meaningful skills Feedback – allows the user to understand rewards from the changes to his experience Behavioural – behavioural game mechanics are solely focused on human behaviour and the human psyche Engagement – is by far the important factor, with standards being conversions, time on page Loyalty – returning to the brand and picking them over a competitor Time Spent – user spends more time than they did before Influence – having influence over user actions usually over time, Fun – hard to measure but a great way to allow for behavioural change SEO – its clear that if you increase Engagement, Virality and UCG it will boost SEO UGC – User Generated Content could be as simple as comment on a website or upload images and other media this improves user experience (personal) Virality – shareability, talking about you through social networks and
  • Describe how techniques feedback to personality types, benefits Why certain techniques would be used Leaderboards – good for killers, achievers as they are goal driven and can compete against / demotivates explorers/social Levels- explorers well to explore and discover new things to help other players Trophies/Badges/Digital stuff – gives people a drive to earn and show off what type of personality do you think this appeals to
  • What it means for you What
  • How can we gamify Unilever work environment? Show progress And areas of improvement
  • Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges
  • Photo of gas bill Example screenshot of facebook campaign like How they are similar – how they are influencing through social nudges
  • What it means for you What
  • What it means for you What
  • What it means for you What
  • Gamification presentation - What is Gamification and How should you use it?

    1. 1. What is Gamification and How can you Apply it? Click to edit Master subtitle style03/07/12
    2. 2. Is this Gamification? Adver-game03/07/12
    3. 3. What about this?03/07/12 Game
    4. 4. Getting closer..03/07/12 Gamify
    5. 5. Gamification DefinedWhat it means? Gamification is making a behaviour fun through the use of engagement.03/07/12
    6. 6. Gamification DefinedWhat it means? Gamification is categorized by 3 Game Mechanics: Game mechanics type, benefits and personality type.03/07/12
    7. 7. Gamification Defined Game Mechanics type - Feedback Personality Benefits type - Friends - Fun03/07/12
    8. 8. Game Mechanics3Game Mechanic Types: Progression, Feedback and Behavioural8 Benefits: Engagement, Loyalty, Time Spent, Influence,4 Fun, SEO, UGC and Virality Personalities: Explorer, Achiever, Social and Killer03/07/12
    9. 9. Techniques Used03/07/12
    10. 10. How you can apply Gamification1. Different Personality Types2. Visual Feedback3. Progression Notifications4. Social Nudges5. Loyalty Benefits03/07/12
    11. 11. 1. Gamification for multiple personality typesMemrise.com Levels and leadershipInfluence Behaviour boards, mempals for the socialites and real03/07/12 time feedback .
    12. 12. 2. Decisions Made Easy With Visual FeedbackMint.comReal time feedback Debt, purchase goal progression bars 03/07/12
    13. 13. 3. Career Progression BarsIdentified.com Progress Bars Demand Score 0-10003/07/12 Education, experience and network are factors
    14. 14. 4. Social Nudges03/07/12
    15. 15. 5. The Benefits of Loyalty Badges for return and frequent use such as foursquare Benefits being digital for status and social03/07/12
    16. 16. What Gamification isn’t03/07/12
    17. 17. Gamification Defined Gamification is making a behaviour fun through the use of engagement.03/07/12
    18. 18. How you can apply Gamification• Different Personality Types• Visual Feedback• Progression Notifications• Social Nudges• Loyalty Benefits03/07/12

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