Social Media: The who’s the how’sand the why’s?
Hello… I am
What isSocialMedia?
Social media is not technology
Social media is not about this guy
So then, why do we care?
SM is a set of tools…
(like these)
(these)
(and especially these)
that facilitates…
the creation ...
and sharing ...                  Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
of stuff.
“Communication toolsdon’t get sociallyinteresting until they gettechnologically boring.”                             Clay ...
Where’s this all going?
Tradi&onal	  Media                                         Social	  MediaFixed,	  unchangeable                            ...
Let’s take a closer   look
Facebook  101
What can people do on Facebook?• Create a personal profile with information aboutthemselves• Create a network of people th...
What can people do on Facebook?• Publish thoughts and activities as ‘status updates’• Create event listings on Facebook an...
What can people do on Facebook?• Join online groups around specific interests orcauses• Send private messages to friends a...
What can people do on Facebook?• ‘Like’ any piece of content in Facebook, therebyrecommending that piece of content to the...
The 3 main benefits of Facebook1.  You are able to have a twoway dialogue with your    customers and build a loyal communi...
Why?
820 million global users4.2 million South African users3.2 million of these are checkingFacebook every day
Twitter 101
What can people do on Twitter?• Share information as soon as an event occurs• Search terms based on trends and hashtags• E...
What can people do on Twitter?• Follow people who post content that you findinteresting or see value in• Build a network b...
Some lingo…
@
DM (D)
RT
#
search.twitter.com
URL shorteners
Why?
Over 383 million global users1 100 000 South African users40% of which engage daily
Sowhat?
Facebook — real world networks
Twitter — influencer network
Whyshould Icare?
Two thirds of the global Internet       population visit social networksNielsen, Global Faces & Networked Places, 2009   C...
22% of total Internet                                                                             time is spent on        ...
Social media            recently displaced            email as the third            most popular            activity on th...
100,000,000 videosare watched onYouTube every day                     Credit: Jared http://www.flickr.com/photos/generated/
Minutes spent on                                             Facebook every dayCredit: Mark Auer http://www.flickr.com/pho...
SocialMedia at itsworst #Fail
How to make 90 000 former fans hate you?
It was the weekbefore EasterOnline sentiment dropped 78%
On March 18th the share pricedropped by 0.95 (1.79%)
Never mess withGreenpeace. They have cutebaby animals on their side.
Social Mediaat its best#Winning
Do you know who this guy is?Do you know who this guy is?
Questions?
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Marketing Managers Forum March 2012
Upcoming SlideShare
Loading in...5
×

Marketing Managers Forum March 2012

323

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
323
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Marketing Managers Forum March 2012

  1. 1. Social Media: The who’s the how’sand the why’s?
  2. 2. Hello… I am
  3. 3. What isSocialMedia?
  4. 4. Social media is not technology
  5. 5. Social media is not about this guy
  6. 6. So then, why do we care?
  7. 7. SM is a set of tools…
  8. 8. (like these)
  9. 9. (these)
  10. 10. (and especially these)
  11. 11. that facilitates…
  12. 12. the creation ...
  13. 13. and sharing ... Credit: Jason Staten http://www.flickr.com/photos/jasonstaten/
  14. 14. of stuff.
  15. 15. “Communication toolsdon’t get sociallyinteresting until they gettechnologically boring.” Clay Shirkey Here Comes Everybody
  16. 16. Where’s this all going?
  17. 17. Tradi&onal  Media Social  MediaFixed,  unchangeable Instantly  updateableCommentary  limited  and  not  real-­‐:me Unlimited  real-­‐:me  commentaryLimited,  :me-­‐delayed  bestseller  lists Instant  popularity  gaugeArchives  poorly  accessible Archives  accessibleLimited  media  mix All  media  can  be  mixedCommi?ee  publishers Individual  publishersFinite InfiniteSharing  not  encouraged  or  actually  illegal Sharing  and  par:cipa:on  encouragedControl Freedom
  18. 18. Let’s take a closer look
  19. 19. Facebook 101
  20. 20. What can people do on Facebook?• Create a personal profile with information aboutthemselves• Create a network of people that they can interactwith — usually people they know in the offline world• Share photos and video (Facebook is the biggestphoto sharing site in the world)
  21. 21. What can people do on Facebook?• Publish thoughts and activities as ‘status updates’• Create event listings on Facebook and invite theirfriends to attend• Use Facebook applications (these can be games,useful applications etc.)
  22. 22. What can people do on Facebook?• Join online groups around specific interests orcauses• Send private messages to friends and groups, likeemail• Post public messages on the ‘walls’ of friends andpages
  23. 23. What can people do on Facebook?• ‘Like’ any piece of content in Facebook, therebyrecommending that piece of content to their ownnetwork• ‘Like’ selected Internet pages/videos/other contentoff Facebook, thereby recommending that piece ofcontent to their Facebook network• ‘Like’ pages devoted to brands — thereby joining acommunity of other users who have also ‘liked’ thatpage and opting to receive messages from that pagein their ‘news feed’
  24. 24. The 3 main benefits of Facebook1.  You are able to have a twoway dialogue with your customers and build a loyal community of followers2.  You can engage with users in a very personal, human way in a space where they are receptive to fun content3.  Everything is trackable and measurable
  25. 25. Why?
  26. 26. 820 million global users4.2 million South African users3.2 million of these are checkingFacebook every day
  27. 27. Twitter 101
  28. 28. What can people do on Twitter?• Share information as soon as an event occurs• Search terms based on trends and hashtags• Engage in real time with brands and customerservice
  29. 29. What can people do on Twitter?• Follow people who post content that you findinteresting or see value in• Build a network based on your niche• Share information that you find interesting
  30. 30. Some lingo…
  31. 31. @
  32. 32. DM (D)
  33. 33. RT
  34. 34. #
  35. 35. search.twitter.com
  36. 36. URL shorteners
  37. 37. Why?
  38. 38. Over 383 million global users1 100 000 South African users40% of which engage daily
  39. 39. Sowhat?
  40. 40. Facebook — real world networks
  41. 41. Twitter — influencer network
  42. 42. Whyshould Icare?
  43. 43. Two thirds of the global Internet population visit social networksNielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
  44. 44. 22% of total Internet time is spent on social networks (and rising)Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
  45. 45. Social media recently displaced email as the third most popular activity on the InternetSource: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/
  46. 46. 100,000,000 videosare watched onYouTube every day Credit: Jared http://www.flickr.com/photos/generated/
  47. 47. Minutes spent on Facebook every dayCredit: Mark Auer http://www.flickr.com/photos/thegeekshallinherittheearth/
  48. 48. SocialMedia at itsworst #Fail
  49. 49. How to make 90 000 former fans hate you?
  50. 50. It was the weekbefore EasterOnline sentiment dropped 78%
  51. 51. On March 18th the share pricedropped by 0.95 (1.79%)
  52. 52. Never mess withGreenpeace. They have cutebaby animals on their side.
  53. 53. Social Mediaat its best#Winning
  54. 54. Do you know who this guy is?Do you know who this guy is?
  55. 55. Questions?
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×