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Top 10 Free Advertising Tips

Top 10 Free Advertising Tips



Intended for start-ups, Home businesses, Entrepreneurs and Australian marketers.

Intended for start-ups, Home businesses, Entrepreneurs and Australian marketers.



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    Top 10 Free Advertising Tips Top 10 Free Advertising Tips Presentation Transcript

    • Top 10 Free Advertising Tips. Low Cost Marketing Solutions. 1 Intended audience: Start-up, Home business, Entrepreneurs, Australians Presented by: Damus Chu Presented on: 10th June 2014 Follow me on:
    • So you have an amazing product, an amazing idea. You’ve just quit your day job and have $2,500 dollars in your bank account for this risky venture. A common pain point to any start-up would be your advertising outlays on marketing “money keeps pouring out like water but nothing comes back in”. Before you open up your wallet and cringe upon the effectiveness your marketing dollars spent on “paid media”, here are a few “free advertising” tips to get you started. 2
    • Find directories where you can post your services for free. It also helps with boosting up your website rankings in Google. For me it would be mUmBRELLA. 3
    • Create a list of x100 partners you would like to work with and spend about 1-2 weeks customising emails to send to them about what you can bring to the table. 4
    • Issue a press release to editors of relevant media owners / trade press. (it won't hurt) 5
    • Build partnerships where you can cross promote each other's products. Could be an old friend or an ex-work mate? 6
    • Sign-up to networking sessions to meet likeminded people to bounce ideas & build partnerships. Meetup is great - there's an interest for nearly anything, you name it. 7
    • Write a book to build your profile. Share knowledge on SlideShare. Share knowledge on YouTube ("How to" heading). It's good PR for yourself. 8
    • Be a key note speaker at a conference / interest group whether paid or volunteering - this is great PR for your business and cements all your foundations as well as potential for creating referrals. 9
    • Set-up all the free social pages; Twitter, Facebook, LinkedIn, Google+, Pinterest, etc - and communicate your offering. Invite your friends for free (be a good friend and try not to pester too much). Friends are usually the people who are the strongest brand advocates. 10
    • Offer free advice & engage in philanthropy. Power of giving is good karma. 11
    • Word of Mouth via using a spotter fee for anyone who brings you new business. Ask for a deposit to cover the spotter fee, and commence work! 12
    • Thank You. 13 Damus Chu Damus@puglifeadsolutions.com.au 0405 355 188