Good Design by Deiter Rams

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  • Less, but better – because it concentrates on the essential aspects, and the designs are not burdened with non-essentials.
  • Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the user.
  • Honest – O.K., I know it’s a strange way of talking about design to first years, but the student needs to know that they have to design sincerely, they have to put a genuine effort into creating a good design, they can’t just throw something together, they have to “believe” in their design.


  • 1. Good Design Damian Gordon (well, really it’s all from Dieter Rams)
  • 2. Dieter Rams born May 20, 1932 in Wiesbaden, Hessen is a German industrial designer closely associated with the consumer products company Braun and the Functionalist school of industrial design.
  • 3. Dieter Rams He designed the SK-4 record player and the high-quality D-series (D45, D46) of 35 mm film slide projectors. He is also known for designing the 606 Universal Shelving System by Vitsœ in 1960.
  • 4. Good DesignTo start off thinking about design in detail, the following slides have statements about design by Dieter Rams, I want us to discuss the following statements:
  • 5. Good Design Good Design ~ is ~ Creative Design
  • 6. Good Design Good Design ~ is ~ Aesthetic Design
  • 7. Good Design Good Design ~ is ~ Sustainable Design
  • 8. Good Design Good Design ~ is ~ Consistent Design
  • 9. Good Design Good Design ~ is ~Understandable Design
  • 10. Good Design Good Design ~ is ~ Unobtrusive Design
  • 11. Good Design Good Design ~ is ~ Useful Design
  • 12. Good Design Good Design ~ is ~ Minimalist Design
  • 13. Good Design Good Design ~ is ~ Thorough design
  • 14. Good Design Good Design ~ is ~ Honest Design
  • 15. In Summary Good Design is: – Creative Design – Aesthetic Design – Sustainable Design – Consistent Design – Understandable Design – Unobtrusive Design – Useful Design – Minimalist Design – Thorough design – Honest Design