Social Media Demystified

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Social media is complicated, right? Wrong. It's very simple - especially for B2B companies. Just stick with the Big 5 (LinkedIn, Google+, Twitter, YouTube and Facebook) and you’ll be doing great!

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Social Media Demystified

  1. 1. “Social media is about communication, not marketing. It‟s about connecting and engaging, not about pushing your products.” (Jonathan Wichmann, Head of Social Media at Maersk Line)
  2. 2.  Google‟s search algorithm  Affect your website‟s ranking  Original, quality, fresh content on your website  Social media engagement  These help with SEO
  3. 3.  It‟s not promotional waffle  It‟s what your customers want to read  Engaging  Helpful  Informative  Entertaining  Make people want to come back for more
  4. 4.  Blog posts:  Industry issues – show your expertise  „How to‟ guides – be helpful  „5 reasons why you should use…‟  Lists are always popular  Photos:  Unusual locations – taken by site engineers  Products in use  Videos:  Instructional  Entertaining
  5. 5.  That‟s where social media comes in!  Share, share, share…  Share buttons on your website  Distribute via social networks  Links back to your website
  6. 6.  LinkedIn – the professional network  Twitter – great for networking  Google+ – because it‟s part of Google  YouTube – if you have videos  Facebook – yes, even for B2B
  7. 7.  Don‟t have a company page? Get one!  The main B2B content sharing platform  The mouthpiece of your company  Also: o Product pages o Targeted ads o Employees - LinkedIn profiles o Groups - interact o Recruitment
  8. 8.  Great for networking: o Customers o Industry bodies o Industry experts o Trade media  Show your expertise  Don‟t sell!
  9. 9.  Google is evil, but we need it  G+ company page – mirror your LinkedIn page  G+ posts rank higher on Google  One login for everything  Unique networking features: o Circles – keep your contacts segregated o Communities - like LinkedIn groups o Hangouts - video calls with up to 10 people
  10. 10.  Easy to set up  Same login as Google+ and Gmail  Don‟t be boring  You can say a lot in 1 minute, 20 seconds: Fluke Corporation
  11. 11.  1.3 billion users  B2B companies are using it  Be engaging & encourage people to interact: o Special offers o Videos o Events o Interesting industry news o Ask questions  Don‟t sell!
  12. 12.  LinkedIn company page – a must  Twitter – networking  Google+ - it‟s Google  YouTube – if you have videos  Facebook – don‟t knock it
  13. 13. Talk to your press officer!

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