How I Doubled My Income Using Social Media in Under One Year
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How I Doubled My Income Using Social Media in Under One Year

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This is the step-by-step presentation of how I doubled my income and made more money with social media by branding myself, what I did, and the psychological hurdles I had to overcome that many face in ...

This is the step-by-step presentation of how I doubled my income and made more money with social media by branding myself, what I did, and the psychological hurdles I had to overcome that many face in personal PR even when they know what they need to do.

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How I Doubled My Income Using Social Media in Under One Year Presentation Transcript

  • 1. How I Doubled My Income in Under a YearUsing Social Media & How You Can TooWithout more Education or More From the Co-Founder ofExperience ILiveInDallas.com Director at Search and Social Results™ SEO/SEM Manager at PFSweb Twitter: @Neil_Lemons, @ILiveInDallas
  • 2. Who is this guy? SEO/SEM Manager at PFSweb PFS is a supply chain management company offering: fulfillment, customer service, warehousing & End2End Ecommerce . 300 million dollar public company that makes money on moving products (transactions). SEO and SEM strategies & implementation for luxury apparel and consumer packaged goods. Director at Search and Social Results ™ Consult with SMBs on Internet Marketing SEO, SEM, SMM, Blogging & Content Strategies Co-Founder & Editor at ILiveInDallas.com Hyper-local Arts & Entertainment publication More than 25 writers & averages 45k visitors a monthI’m 31 years-old, unmarried, without amortgage, and my income is around 85k.
  • 3. Notable Past Internet Marketing Clients
  • 4. Table of Contents I • Social Media Stats • My Income Breakdown from 25 – 30 • Five Reasons Why Personal Branding Works • Six Purely Psychological Hurdles that May Be Holding You Back from Success
  • 5. Table of Contents II • Ten Easy Linkedin Tweaks You Can Make to Attract More Job Offers & Clients • How to Double Your Linkedin Connections in Under Five Minutes without SPAMMING • To What do I Attribute my Success? • The Magnetic "About Me" Page Formula Irresistible to Clients & Employers (with this, the page practically writes itself) • How to Create Your Personal Branding Action Plan for Success
  • 6. Income Breakdown Job Income Side Income Age $25,000 $0 25 $33,000 $0 26 $38,000 $10,000 27 $50,000 $14,000 28 $42,000 $8,000 29 $80,000 $8,000 30 $85,0000 $1,000 31
  • 7. Five Reasons Personal Branding Works •It creates Social Proof. •Your name becomes top of mind awareness. •Allows them to "research" you. •When youre putting out value, it comes back. •It says all the right things: you can communicate clearly, you understand and stay up with the industry, you’re involved in the online community.
  • 8. Six Purely Psychological Hurdles that May BeHolding You Back from Success1. Thinking you don’t have anything to say, you’re “not an expert,” or a writer.2. Not wanting to be “that guy/girl.” Bless what you want, and learn from others. Only curse what you don’t want. Use those people for motivation.3. Trying to keep your online personal and business life separate. Your brand is your brand, it’s you.4. Thinking you’re not high level enough to connect or communicate with certain people.5. Trying to please everyone, not rock the boat, not offend, be “cool,” keep the status quo (others might not like your change because it reminds them of their lack of trying).6. Thinking there is a magic bullet. This is a long term process.
  • 9. Ten Easy Linkedin Tweaks You Can Make to Attract More Job Offers & Clients• Headline• Summary• Experience summaries• Skills• Recommendations• Groups• Syndication• Honors & awards• Specialties• Connections
  • 10. To What Do I Attribute My Success? 1. Having a specific & definite goal (quantifiable, Law of Attraction) Example: I want to make $XX,XXX or $XXX,XXX doing ____ within one year. 2. Continually growing my network. I became an open networker online & off line. 3. Having virtual mentors to keep motivated (friends and family not always the best at this). 4. Creating a persona/presence & publishing often: tweets, blog posts, Linkedin status updates. The more often you write about your particular subject and add value (not advertising), the more you will be seen as the expert (even if you’re not the foremost authority).
  • 11. Magnetic “About Me” Page Formula • Use a photo of yourself & be as transparent, honest, and personal as possible. • Make your page a letter (Dear friend…end with Sincerely). • Write in 1st person, speaking directly to the reader as one person (Use the word “you.”) • Tell your story: who you are and what you do. • Explain where you’ve been and where you’re going (goals). • Use names, numbers, and dates. • Bullet-point accomplishments & accolades. • End with other places he/she can find you: Linkedin, Twitter, Facebook. 9. Recommendations/testimonials