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12 Best Practice Blogging Principles for Better Search & Social Results A  step-by-step guide  for optimizing & promoting ...
Before You Blog:  Get your Own Domain  <ul><li>Own content verses renting  </li></ul><ul><li>Builds authority for your dom...
What a Blog is Not Good for: <ul><li>Press releases </li></ul><ul><li>>>Put in Company News Section </li></ul><ul><li>Disc...
What a Blog IS Good for:  <ul><li>Exhibiting expert status </li></ul><ul><li>>Think of yourself as a publisher for a trade...
Using these Methods
1) Benchmark Where You Start <ul><li>On Day One </li></ul><ul><li>Set up Traffic & Keyword Tracking:  </li></ul><ul><li>In...
2) Have a Goal with Every Post <ul><li>Initial Social Media Traffic </li></ul><ul><li>Social Media pass-along number </li>...
3) Blog About What’s In Demand <ul><li>Find what’ s “hot” all the time –  Evergreen Topics  </li></ul><ul><li>Example:  eH...
4) Do Your Keyword Research Right <ul><li>Pick a relevant subject within your theme </li></ul><ul><li>Pick five-to-seven w...
5) Go Long, Deep & Narrow with Topics <ul><li>Longtail traffic </li></ul><ul><li>Be an expert in one niche not jack of all...
6) Location, Location, Location- Keyword Placement <ul><li>The headline or title is the “center” of your on-page SEO effor...
7) Write with Authority <ul><li>BE the authority by providing more info than any other listing </li></ul><ul><li>750 – 200...
8) Plan Your Posts Ahead of Time <ul><li>Keep an entire playbook of well-researched headlines/blog topics </li></ul><ul><l...
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12 Best Practice Blogging Principles

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A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site.

Published in: Self Improvement
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Transcript of "12 Best Practice Blogging Principles"

  1. 1. 12 Best Practice Blogging Principles for Better Search & Social Results A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site.
  2. 2. Before You Blog: Get your Own Domain <ul><li>Own content verses renting </li></ul><ul><li>Builds authority for your domain not Blogger or Wordpress.org </li></ul><ul><li>Has trickle down, and/or up effect when tied into your main company site </li></ul><ul><li>Perceived as more professional </li></ul><ul><li>Avoid deletion (Geocities, Yahoo! 360, AOL Homepage) </li></ul><ul><li>Sellable ( you can’t sell another’s network) </li></ul><ul><li>More traffic & tracking opportunities </li></ul><ul><li>Flexible designs & functionality (Free WordPress themes, plugins, Drupal designs & modules) </li></ul><ul><li>Where? Godaddy.com, Networksolutions.com </li></ul>
  3. 3. What a Blog is Not Good for: <ul><li>Press releases </li></ul><ul><li>>>Put in Company News Section </li></ul><ul><li>Discount offerings & pure advertorial pitches </li></ul><ul><li>>>Put in Newsletter (only 10% of the content) </li></ul><ul><li>Company-only Success stories </li></ul><ul><li>>>Put in Case Studies Section </li></ul>
  4. 4. What a Blog IS Good for: <ul><li>Exhibiting expert status </li></ul><ul><li>>Think of yourself as a publisher for a trade magazine in YOUR industry. </li></ul><ul><li>Getting PR – Interviews, quotes </li></ul><ul><li>Attracting backlinks </li></ul><ul><li>>Offering highly valuable resources, and compelling information for customers, industry people, and “Linkerati.” </li></ul><ul><li>New blog posts are a reason reach out to those on your social networks: Twitter, </li></ul><ul><li>Facebook and filter back to website. </li></ul>
  5. 5. Using these Methods
  6. 6. 1) Benchmark Where You Start <ul><li>On Day One </li></ul><ul><li>Set up Traffic & Keyword Tracking: </li></ul><ul><li>Install Google Analytics </li></ul><ul><li>http://www.google.com/analytics.com </li></ul><ul><li>Set up RSS Feed Subscription Tracking: Sign up for Feedburner </li></ul><ul><li>http://www.feedburner.com </li></ul><ul><li>On Day 30 after ten posts </li></ul><ul><li>Using rank measuring software </li></ul><ul><li>http://www.sheerseo.com </li></ul><ul><li>Twitter & Facebook badges </li></ul>
  7. 7. 2) Have a Goal with Every Post <ul><li>Initial Social Media Traffic </li></ul><ul><li>Social Media pass-along number </li></ul><ul><li>Backlinks </li></ul><ul><li>Long term search traffic </li></ul><ul><li>Rankings </li></ul><ul><li>Set up your post for success </li></ul><ul><li>Don’t accept status quo </li></ul>
  8. 8. 3) Blog About What’s In Demand <ul><li>Find what’ s “hot” all the time – Evergreen Topics </li></ul><ul><li>Example: eHow.com </li></ul><ul><li>Use keyword research tools </li></ul><ul><li>Wordtracker </li></ul><ul><li>Google AdWords keyword tool “Exact match” ONLY </li></ul><ul><li>Be very specific </li></ul><ul><li>Popular, but not too popular </li></ul><ul><li>Blog about timely events only AFTER you have a large following </li></ul>
  9. 9. 4) Do Your Keyword Research Right <ul><li>Pick a relevant subject within your theme </li></ul><ul><li>Pick five-to-seven word goal phrase </li></ul><ul><li>Keyword stemming </li></ul><ul><li>Keywords with intent </li></ul>
  10. 10. 5) Go Long, Deep & Narrow with Topics <ul><li>Longtail traffic </li></ul><ul><li>Be an expert in one niche not jack of all trades (search engines like that) </li></ul><ul><li>Pick five-to-seven word goal phrase </li></ul><ul><li>Keyword stemming </li></ul><ul><li>Keywords with intent </li></ul>
  11. 11. 6) Location, Location, Location- Keyword Placement <ul><li>The headline or title is the “center” of your on-page SEO efforts </li></ul><ul><li>Sub-heads are the offensive tackles reinforcing your efforts </li></ul><ul><li>The body content is the rest of the team </li></ul><ul><li>Your also have categories (only pick one, max two) </li></ul><ul><li>Free tagging, tag clouds </li></ul><ul><li>Unique meta title from headline </li></ul>
  12. 12. 7) Write with Authority <ul><li>BE the authority by providing more info than any other listing </li></ul><ul><li>750 – 2000 words </li></ul><ul><li>Always cite credible sources, according to… </li></ul><ul><li>Start with a lead for stories – 5 Ws </li></ul><ul><li>State your points clearly & w/confidence </li></ul><ul><li>No waffling or emotional affect ranting </li></ul><ul><li>Make your post deserve top 10 placement </li></ul>
  13. 13. 8) Plan Your Posts Ahead of Time <ul><li>Keep an entire playbook of well-researched headlines/blog topics </li></ul><ul><li>Think of holiday, event-based, and seasonal topics which happen every year, you can pre-write now. </li></ul><ul><li>Post –date entries for automate posting. </li></ul>
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