12 Best Practice Blogging Principles
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12 Best Practice Blogging Principles

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A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site....

A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site.

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  • 1. 12 Best Practice Blogging Principles for Better Search & Social Results A step-by-step guide for optimizing & promoting your posts for more website traffic, better rankings, higher readership, & more time spent on site.
  • 2. Before You Blog: Get your Own Domain
    • Own content verses renting
    • Builds authority for your domain not Blogger or Wordpress.org
    • Has trickle down, and/or up effect when tied into your main company site
    • Perceived as more professional
    • Avoid deletion (Geocities, Yahoo! 360, AOL Homepage)
    • Sellable ( you can’t sell another’s network)
    • More traffic & tracking opportunities
    • Flexible designs & functionality (Free WordPress themes, plugins, Drupal designs & modules)
    • Where? Godaddy.com, Networksolutions.com
  • 3. What a Blog is Not Good for:
    • Press releases
    • >>Put in Company News Section
    • Discount offerings & pure advertorial pitches
    • >>Put in Newsletter (only 10% of the content)
    • Company-only Success stories
    • >>Put in Case Studies Section
  • 4. What a Blog IS Good for:
    • Exhibiting expert status
    • >Think of yourself as a publisher for a trade magazine in YOUR industry.
    • Getting PR – Interviews, quotes
    • Attracting backlinks
    • >Offering highly valuable resources, and compelling information for customers, industry people, and “Linkerati.”
    • New blog posts are a reason reach out to those on your social networks: Twitter,
    • Facebook and filter back to website.
  • 5. Using these Methods
  • 6. 1) Benchmark Where You Start
    • On Day One
    • Set up Traffic & Keyword Tracking:
    • Install Google Analytics
    • http://www.google.com/analytics.com
    • Set up RSS Feed Subscription Tracking: Sign up for Feedburner
    • http://www.feedburner.com
    • On Day 30 after ten posts
    • Using rank measuring software
    • http://www.sheerseo.com
    • Twitter & Facebook badges
  • 7. 2) Have a Goal with Every Post
    • Initial Social Media Traffic
    • Social Media pass-along number
    • Backlinks
    • Long term search traffic
    • Rankings
    • Set up your post for success
    • Don’t accept status quo
  • 8. 3) Blog About What’s In Demand
    • Find what’ s “hot” all the time – Evergreen Topics
    • Example: eHow.com
    • Use keyword research tools
    • Wordtracker
    • Google AdWords keyword tool “Exact match” ONLY
    • Be very specific
    • Popular, but not too popular
    • Blog about timely events only AFTER you have a large following
  • 9. 4) Do Your Keyword Research Right
    • Pick a relevant subject within your theme
    • Pick five-to-seven word goal phrase
    • Keyword stemming
    • Keywords with intent
  • 10. 5) Go Long, Deep & Narrow with Topics
    • Longtail traffic
    • Be an expert in one niche not jack of all trades (search engines like that)
    • Pick five-to-seven word goal phrase
    • Keyword stemming
    • Keywords with intent
  • 11. 6) Location, Location, Location- Keyword Placement
    • The headline or title is the “center” of your on-page SEO efforts
    • Sub-heads are the offensive tackles reinforcing your efforts
    • The body content is the rest of the team
    • Your also have categories (only pick one, max two)
    • Free tagging, tag clouds
    • Unique meta title from headline
  • 12. 7) Write with Authority
    • BE the authority by providing more info than any other listing
    • 750 – 2000 words
    • Always cite credible sources, according to…
    • Start with a lead for stories – 5 Ws
    • State your points clearly & w/confidence
    • No waffling or emotional affect ranting
    • Make your post deserve top 10 placement
  • 13. 8) Plan Your Posts Ahead of Time
    • Keep an entire playbook of well-researched headlines/blog topics
    • Think of holiday, event-based, and seasonal topics which happen every year, you can pre-write now.
    • Post –date entries for automate posting.