Amr S. Ismail
Service Management & Cloud Sales leader
Middle East & Africa
IBM SmartCloud
Rethink IT. Reinvent Business.
 Introduction
What is Cloud and Why should you care about Cloud?
 IBM’s Cloud Portfolio
How is IBM addressing Cloud?
 C...
Technology has never been more important to business
For the first time, CEOs identify technology as the most important ex...
CIOs turn to innovative technologies to deliver outcomes
Cloud
BPM
83%
74%
68%
60%
58%Security
Big Data
Mobile
Cloud Characteristics
1.On-demand self-service
2.Broad network access
3.Location independent
resource pooling
4.Rapid elas...
Enabling new models of engagement
Systems of EngagementSystems of Record
Data & Transaction Integrity Smarter Devices & As...
Ready
for cloud…
Workloads Matter: Cloud adoption driven by workloads
May not yet be ready
for migration…
Sensitive Data
C...
Enabling new models of service innovations
Personal
Services
Remote
Access
Services
Warranty Data
Services
Vehicle
Monitor...
Optimize/ Cloud
Management
Consolidate
and Virtualize
Automate and
Standardize
Payback through:
 Higher utilization and
a...
 Introduction
What is Cloud and Why should you care about Cloud?
 IBM’s Cloud Portfolio
How is IBM addressing Cloud?
 C...
DeployDesign
Business Process as a Service
Software as a Service
Platform as a Service
Infrastructure as a Service
Consume...
How do I manage software delivery
while business require-ments
become more demanding?
How do I accelerate my
organization’...
Characteristics of an enterprise-class Cloud infrastructure
Patterns of Expertise
Intelligent Workload Optimization
Dynami...
Enterprise Cloud architecture driven by standards
Intelligent, Hybrid
Cloud Services
Service Orchestration
Cloud Workload
...
Enterprise Cloud are in action today
Intelligent, Hybrid
Cloud Services
Service Orchestration
Cloud Workload
Orchestration...
Compute Domain Network Domain Storage Domain
Resource Domain
Virtualized Infrastructure
Application
deployment
Virtualizat...
Workload Orchestration
Workload aware placement / optimization
Resource Orchestration
Onboard, provision, manage
Service O...
SmartCloud
Orchestrator
Orchestration
Engine
Network
Domain
Storage
Domain
IT
Management
Monitoring
Domain
Compute
Domain
...
 Introduction
What is Cloud and Why should you care about Cloud?
 IBM’s Cloud Portfolio
How is IBM addressing Cloud?
 C...
Pre-built, pre-integrated IT
infrastructures tuned to
application-specific needs
Integrated service
management, automation...
Evolve existing
infrastructure
to Cloud
Accelerate
adoption with expert
integrated systems
Immediate access to
a managed p...
 Introduction
What is Cloud and Why should you care about Cloud?
 IBM’s Cloud Portfolio
How is IBM addressing Cloud?
 C...
 200+ Million daily Cloud transactions
 1 Million application usersworking in IBM Cloud
 13 Billion+ security events ma...
Ask the fundamental question:
• Is your organization achieving
the levels of innovation required to
compete in today’s env...
ibm.com/cloud
Rethink it & reinvent business with cloud computing
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Rethink it & reinvent business with cloud computing

  1. 1. Amr S. Ismail Service Management & Cloud Sales leader Middle East & Africa IBM SmartCloud Rethink IT. Reinvent Business.
  2. 2.  Introduction What is Cloud and Why should you care about Cloud?  IBM’s Cloud Portfolio How is IBM addressing Cloud?  Cloud – Your Initiatives How can you get started applying Cloud?  Why IBM How have IBM’s customers been applying Cloud? Topics 3
  3. 3. Technology has never been more important to business For the first time, CEOs identify technology as the most important external force impacting their organizations 2004 2006 2008 2010 2012 Technology Factors People Skills Market Factors 79% 69% 68% Economic factors Regulatory Concerns Globalization 2012 IBM Global CEO Study
  4. 4. CIOs turn to innovative technologies to deliver outcomes Cloud BPM 83% 74% 68% 60% 58%Security Big Data Mobile
  5. 5. Cloud Characteristics 1.On-demand self-service 2.Broad network access 3.Location independent resource pooling 4.Rapid elasticity 5.Flexible Pricing Models Capability Layers:  Infrastructure as a Services ( IaaS)  Platform as a Service (PaaS)  Software as a Service (SaaS)  Business Process as a Service (BPaaS) Cloud Delivery Models:  Private  Public  Hybrid Cloud Computing is a way to consume and deliver IT services, inspired by consumer internet services and optimised by workload – *NIST Technical Definition Firstly.. Lets Level Set on Cloud Terminology * NIST - National Institute of Standards and Technology
  6. 6. Enabling new models of engagement Systems of EngagementSystems of Record Data & Transaction Integrity Smarter Devices & Assets • Core Data and Transactions • Applications Infrastructure • Dedicated Resources • Social, Mobile, User Interface • Parallel Application Model • Shared Infrastructure Intelligent, Adaptive Workloads
  7. 7. Ready for cloud… Workloads Matter: Cloud adoption driven by workloads May not yet be ready for migration… Sensitive Data Complex processes & transactions Regulation sensitive Not yet virtualized 3rd party SW Highly customized Analytics Collaboration Development & Test Workplace, Desktop & Devices Infrastructure Storage Infrastructure Compute Business Processes Industry Applications Pre- production systems Information intensive Isolated workloads Mature workloads Batch processing New workloads made possible by cloud …Medical Imaging Financial Risk Collaborative Care Energy Management Disaster Recovery
  8. 8. Enabling new models of service innovations Personal Services Remote Access Services Warranty Data Services Vehicle Monitoring Services Insurance “Pay as you Drive” Services Emergency Services Data Center
  9. 9. Optimize/ Cloud Management Consolidate and Virtualize Automate and Standardize Payback through:  Higher utilization and avoidance of capital expense  Reduces depreciation expense  Energy and facilities Payback through:  Time saved deploying new systems  Reduced maintenance through image cloning Payback through:  Self-service provisioning with service catalog  Automated workflows Efficient overall systems administration Payback through:  Monitor the virtualized environment  Manage the virtualized environment  Discovery, dependency and change tracking Source: IBM White Paper. Cloud Computing Payback http://www.cloudconnectevent.com/downloads/ibm-white-paper.pdf SmartCloud Roadmap: Economic Benefits Throughout the Journey
  10. 10.  Introduction What is Cloud and Why should you care about Cloud?  IBM’s Cloud Portfolio How is IBM addressing Cloud?  Cloud – Your Initiatives How can you get started applying Cloud?  Why IBM How have IBM’s customers been applying Cloud? Topics 1 1
  11. 11. DeployDesign Business Process as a Service Software as a Service Platform as a Service Infrastructure as a Service Consume Enables private/hybrid cloud service delivery and management Cloud Enablement Technologies Secure and scalable cloud managed services platform Managed Cloud Services Pre-built Cloud SaaS business applications and solutions Cloud Business Solutions Common Cloud Management Services built on an open standards reference model A Next Generation Infrastructure Powered By IBM SmartCloud Is Fundamental
  12. 12. How do I manage software delivery while business require-ments become more demanding? How do I accelerate my organization’s deployment of applications to improve market responsiveness? How do I integrate my private and public cloud based services? How do I deploy and manage my existing packaged and in-house apps on the cloud? How do I reduce the cost and complexity of cloud app development? How do I optimize the utilization and cost of my IT infrastructure ? How do I scale and accelerate the deployment of services on my infra- structure to support business needs? How do I prevent revenue losses by minimizing downtime and speeding problem resolution? How do I understand how my infra- structure is being used and if I’m making the right investments in it? How do I ensure my cloud infrastructure does not leave me open to threats? Providing cloud enablement technologies Addressing our clients most pressing challenges as they optimize their business infrastructures
  13. 13. Characteristics of an enterprise-class Cloud infrastructure Patterns of Expertise Intelligent Workload Optimization Dynamically Orchestrated Services Build upon a common Cloud management standards architecture
  14. 14. Enterprise Cloud architecture driven by standards Intelligent, Hybrid Cloud Services Service Orchestration Cloud Workload Orchestration Storage Service Automation Network Service Automation Image Management Patch Management VM Protection Service Control Service Visibility Service Automation Cloud Service Delivery Cloud Service Management Open Service Lifecycle Collaboration Common Cloud Management Services built on a standards reference model Virtualization
  15. 15. Enterprise Cloud are in action today Intelligent, Hybrid Cloud Services Service Orchestration Cloud Workload Orchestration Storage Service Automation Network Service Automation Image Management Patch Management VM Protection Service Control Service Visibility Service Automation Cloud Service Delivery Cloud Service Management Open Service Lifecycle Collaboration 5000+ Private Cloud Implementations Solutions for : • Virtualization Optimization • Cloud Enabling The Datacenter • Continuous Delivery Virtualization
  16. 16. Compute Domain Network Domain Storage Domain Resource Domain Virtualized Infrastructure Application deployment Virtualization Optimization Entry Points Image Management Backup and Restore Monitoring and Capacity Planning Patch and Compliance Cost Management SmartCloud Patch Management Tivoli Storage Manager for Virtual Environments SmartCloud Cost Management SmartCloud Monitoring SmartCloud Patch Management
  17. 17. Workload Orchestration Workload aware placement / optimization Resource Orchestration Onboard, provision, manage Service Orchestration Llifecycle of business cloud services Cloud Service Orchestration is an emerging critical need Intelligent, adaptive Cloud workloads …
  18. 18. SmartCloud Orchestrator Orchestration Engine Network Domain Storage Domain IT Management Monitoring Domain Compute Domain Monitoring IT Asset Management Service Desk Storage Domain Change Management Provision Pattern Network Domain Workload Orchestration Workload aware placement, optimization and operation Resource Orchestration Onboard, provision, manage CPU, Storage and Network Service Orchestration Manage the lifecycle of business applications DBAppWeb Virtual Storage Center. Tivoli Storage Manager Tivoli Network Config. Mgr SmartCloud APM SmartCloud Control Desk Continue to build out the cloud enabled data center
  19. 19.  Introduction What is Cloud and Why should you care about Cloud?  IBM’s Cloud Portfolio How is IBM addressing Cloud?  Cloud – Your Initiatives How can you get started applying Cloud?  Why IBM How have IBM’s customers been applying Cloud? Topics 2 0
  20. 20. Pre-built, pre-integrated IT infrastructures tuned to application-specific needs Integrated service management, automation, provisioning, and self service Software-as-a-Service delivering IT and process orchestration within and across organizations Cloud Enabled Datacenter IaaS Cloud Platform Services PaaS Business Solutions SaaS Platform for creating, managing, and monetizing cloud services Cloud Service Provider CSP 21 What are your initiatives ?
  21. 21. Evolve existing infrastructure to Cloud Accelerate adoption with expert integrated systems Immediate access to a managed platform Common Cloud Management Services  open standards reference model Delivering flexibility in consuming & integrating hybrid clouds
  22. 22.  Introduction What is Cloud and Why should you care about Cloud?  IBM’s Cloud Portfolio How is IBM addressing Cloud?  Cloud – Your Initiatives How can you get started applying Cloud?  Why IBM How have IBM’s customers been applying Cloud? Topics 2 3
  23. 23.  200+ Million daily Cloud transactions  1 Million application usersworking in IBM Cloud  13 Billion+ security events managed per day  Over 60 SaaS solutions for immediate access  5,000+ private Cloud client engagements  1,000s participating in the Open community  Strong partner ecosystem IBM remains committed to Cloud, actively participating in the Open community and addressing client challenges IBM SmartCloud IBM PureSystems
  24. 24. Ask the fundamental question: • Is your organization achieving the levels of innovation required to compete in today’s environment? •ismaila@ae.ibm.com •+971562162770 For more information go to: ibm.com/smartcloud ibm.com/software/tivoli/features/vmware The time has come to rethink IT and reinvent business — with IBM SmartCloud
  25. 25. ibm.com/cloud
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