Logos - Pic.Sell


Published on

Pic.Sell workshop ... Pirates'13

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Logos - Pic.Sell

  1. 1.  What a Logo is ? A logo’s design is for immediate recognition, inspiring trust, admiration, loyalty and an implied superiority. The logo is one aspect of a company’s commercial brand, or economic entity, and its shapes, colours, fonts, and images usually are different from others in a similar market. Logos are also used to identify organizations and other non-commercial entities.  The Principles Of effective logo design 1- Simple 2- Memorable 3- Timeless 4- Versatile 5- Appropriate
  2. 2. 1- Simple A simple logo design allows for easy recognition and allows the logo to be versatile & memorable. Good logos feature something unique without being overdrawn. 2- Memorable Following closely behind the principle of simplicity, is that of memorability. An effective logo design should be memorable and this is achieved by having a simple, yet, appropriate logo.
  3. 3. 3- Timeless An effective logo should be timeless – that is, it will stand the test of time. Will the logo still be effective in 10, 20, 50 years? Probably the best example of a timeless logo is the Coca-Cola logo…
  4. 4. 4. Versatile An effective logo should be able to work across a variety of mediums and applications. The logo should be functional. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size 5. Appropriate How you position the logo should be appropriate for its intended purpose. For example, if you are designing a a logo for children’s toys store, it would be appropriate to use a childish font & color scheme. This would not be so appropriate for a law firm.
  5. 5. Examples Of Bad Logos
  6. 6. Examples Of Good Logos
  7. 7. Logo Design Process Logo design process usually consists of : 1- The Design Brief 2- Research & Brainstorming 3- Sketching 4- Illustrating
  8. 8. How not to design a logo ? Stock imagery Did you know that stock imagery gets downloaded by thousands of people? This should be reason enough not to use stock imagery as your logo. If you do this, other people will have access to your logo design and can and will use it in places that will potentially devalue your business. Ensure your logo design is original. Free logo makers You will find many free online logo makers on the web. Not only do these logos look unprofessional, hundreds of other people could have the same logo as you and what is the point of that? These logos have no thought, concept or memorability about them, they are merely symbols.
  9. 9. Getting a design without feedback Before approving and implementing a design, ensure you get feedback from your clients, peers, and stakeholders. Getting feedback on a design is a crucial part of the logo design process as it ensures that your logo is going to be successful.