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  1. 1. AS G321 Magazine Production Coursework Evaluation Daisy Tarrant
  2. 2. Question One: In what way does your media product use,develop or challenge forms and conventions of real mediaproducts?The masthead of my magazine ‘Headlines’ defines the stereotype of real mediaproducts. It has similar characteristics to magazines like ‘Vibe’. I chose tointerpret this as I thought it reflected the genre and age criteria well. Similarlythe title of my contents page also reflects the targeted genre (hip-hop) and agecriteria (15-25). However placing the title in the top right hand corner the way Ihave does not seem to follow conventions, as both ‘Q’ and ‘Rwd’ didnt do so.On the other hand my double page spread (DPS) title follows conventionalpatterns. By placing it on the left in bold lettering it grabs the eye of the readerwhich is what most DPS do. Double Page Spreads from magazines like ‘Vibe’have influenced my own through the different types of fonts and size.
  3. 3. The decision of my location was easy as I knew that I wanted to cut out thebackground on Photoshop, using a room in my house with a plain white wallreflected light while also not distracting away from the model. I took most of myimages in the same room so that the lighting didn’t differ in any way, apart fromthe image on my contents page with the mask. This was done in the studio andused for my photography a-level coursework which I thought also would workwell for this coursework. This reflected the genre of my magazine because mostimages in hip-hop magazines have a plain background so that the focus is on theartist. This is what I tried to do with my photographs so that I could followconventions successfully. For my front cover I used a low angle to create a senseof importance. On my contents page I used a the same angle throughout as Ithought this would be more conventional but used different distances. Theimage of ‘Milo Zedd’ displays cockiness, and the image of the mask shows a girlyside to hip-hop.
  4. 4. The costume of my main shoot consist of sun glasses, a ski jacket and a tagnecklace. These represented my artist because they create a sense ofmasculinity. They reflected hip-hop been cause most artist in that genre wearglasses and big jackets where ever they go. It was important to identify this inmy images as it is one of the main subjects that is brought up in the media. Forthese images I followed conventions heavily. On the other hand the image of themask does not follow conventions because it is too girly and unrealistic,however this is what makes artists like Nicki Minaj stand out so well.
  5. 5. The people I featured in my magazine were not conventional to the hip hopgenre. I chose these people because I wanted my magazine to stand out in thegenre. Even though my main artist doesn’t follow conventional ethnicity he stillhad a certain look which draws attention and seeps the hip hop genre. The agewas slightly younger than most however this just creates a type of artist thatstarted young whereas most artists in that genre are much older. The gender isvery much conventional to hip hop, the majority of hip hop is male so this isabout the only thing which follows stereotype.
  6. 6. The font for the masthead was created in DaFont so that I could have an originalstyle for my front cover. I used photoshop to take out the background image so Icould layer the other images in Adobe InDesign. I chose the font by researchingvarious CD covers in the same genre of my magazine to get an idea of how itspresented in media products. I used an everyday font throughout my magazinewhich made sure it flowed as one. I used different sizes to vary the fonts so thatit didn’t get too boring yet it still kept the same feeling. On my double pagespread title I used a different font to make it stand out from the bigger bolderlettering. My research gave me inspiration for this as it really stood out from therest of the magazine and made it look much more like a media product. I wantedmy fonts to have an impact on my audience in a way that some magazines don’tgrasp. Too much of exactly that same font can make a reader uninterested yetlots of different fonts can end up confusing a reader making a magazineunsuccessful.
  7. 7. My written content used an informal style of language, I didn’t use slang or un-necessary punctuation because my audience wouldnt appreciate that. Eventhough my magazine is aimed at the hip-hop genre which is famous for phrasesand sayings, I wanted it to be accepted by a wider audience that may want toexperience the hip hop genre and I also wanted my target audience to be able toread my magazine without getting distracted by slang which may not appeal tothem. ‘Rwd’ magazine uses this type of writing, as it appeals to a variety ofpeople.
  8. 8. My front cover follows conventions more than any other page of my magazine. Ithas a low angle image with convention props and clothing, The balance of imageand test on this page is un-proportional, as the picture takes up the whole pageand the text is only in little chunks. This is a conventional approach to a frontcover which is similar to a very high percentage of magazines. For example themagazine ‘Vibe’ takes this approach in creating a front cover.The contents page follows conventions in some aspects however not in some.For example the text to image ratio is very high, but the title isn’t veryconventional at all. Depending on the magazine the text and pictures vary inpercentage each. I felt like my contents page needed more information thanimages so I included more text to make it look more professional.My double page spread follows conventions nicely as it includes a big image andan article. I’ve used this idea from the magazine ‘Vibe’ where Nicki Minajfeatured as the artist. I tried to use this idea in my own way so that it followsconventions. Overall I believe that I have mostly followed conventions so thatmy media production looks more professional. I wanted to give my audience amagazine that both gives something new while also following the mostimportant conventions for a magazine. I thought it was important to make mymagazine behave like a real one so that it would appeal to audience’sexpectations. The conventions of my magazine really create a sense of the hiphop genre.
  9. 9. Question Two: How does your media product representparticular social groups? http://www.youtube.com/watch?v=IF9c_xOP3rY&feature=youtu.be Follow link to view my answer
  10. 10. Question Three: What kind of media institution mightdistribute your media product and why?To distribute my magazine I would pick Future PLC publishers as they alreadypublish magazines like ‘Classic Rock’ and ‘Metal Hammer’. Even though thesemagazines are based solely around the rock genre, I believe that my magazinecould make an influential difference in their market. Bringing in a differentaudience would help them to widen their market.
  11. 11. My target audience is 15-25 year old males and females. However I think thatmy magazine will appeal to males more as it is dominated mostly by this gender.I think that many male magazine are based around things that are not related tomusic which means that there is possibly a gap in the market for my magazine.As my magazine is aimed at the mass market it would be possible to distribute itworldwide which would emphasis the hip-hop genre rather than the stereotype.As Future PLC has a lot of experience distributing music magazines, it meansthat they would be very good at distributing mine, even if it isn’t the samegenre. If Future was to distribute my magazine it would bring a whole othergenre to their portfolio. This would mean that they could then set up otherproducts and/or gigs to fulfil needs of hip-hop lovers as well as rock lovers. Eventhough my magazine could offer so much to a distributer I think that a magazinepublisher like IPC Media wouldn’t because they do not publish any musicmagazines. They seem to only stick to women and hobby magazines. This meansthat my magazine wouldn’t have a place in their portfolio, it would be out ofplace and they wouldn’t have any knowledge of the best way to distribute it.
  12. 12. Question Four: Who would be the audience for yourmedia product?The core buyer of my magazine will most likely be young adults. This is becausethey will still be into the informal text yet be intrigued by the hip hop genre.The percentage of male to female would favour males as I believe this genderwill have much more in common with my artists. I think that my magazine willappeal to most ethnicities and between the ages 15-25. Even though myquestionnaire focused more on females I believe that this didn’t effect theproduction of my magazine.
  13. 13. The results from ‘Find your Tribe’ website showed that ‘Townies’ are the type ofpeople that would be most interested in my magazines. This is because theylisten to music like hip-hop and rap.
  14. 14. My audience are most likely to be lovers of free time, they prefer to relax andchill rather than use out of work/school hours playing football or golf. Eventhough they are quite laid back they prefer to have the latest gadgets be thatmobile phones or the next laptop. Their mobile phone of choice would be ablackberry as this is one of the latest phones.Brands like Nike and River Island, some may stereotype that brands like Nike areassociated with ‘chavs’ however many people wear Nike trainers and apparel.They spend money in places like Starbucks and shop in places like Sainsburys.Their music taste doesn’t effect the shops they go to as they are just averagepeople. Comedy, action and horror movies are their preferred choice whenvisiting the cinema, which in some cases is quite often depending on theirdisposable income. As most of their favourite artists are American they dont getto see live music often. It is rather important to them to buy the latest thingsand know the latest gossip before anyone else. All of this is important to mymagazine because I have aimed to include all of this in it.
  15. 15. My magazine is aimed at a variety of socio-economic groups. As I have aimed toestablish a respected version of hip-hop, I believe that my audience belongs tothe groups: C1, C2 and D. This is because they are still intellectuals as they havegood jobs and pay bills, yet they arent the top ranking. I believe that mymagazine will appeal to these people as they are the stereotype of hip-hop.If I were to psychographicly profile my audience I would put them under bothaspirer’s and mainstreamers. This is because they want to be seen as having thelatest clothes and mobile phones but also cant be seen as different from theirpeers. I have used this information to ‘strike a cord’, with such things asexclusive interviews and brand adverts in my flat plan. This will appeal to thesetypes of people because they seek to fit in, yet still have everything new. Mymagazine has used all of this to make them feel in control of what they arereading.
  16. 16. Question Five: How did you attract/address youraudience?http://www.xtranormal.com/watch/13309113/g321-media-coursework-evaluation-question-5 Click link to watch part of my answer to question five.
  17. 17. My audiencefeedback shows avariety of criticismsand positives. Idecided that some ofthe feedback didn’t fitin with my researchand would possiblelook out of place. Butit was said that mymagazine representsmy genre well.My audience feedback has shown that the colourscheme works well for the genre I am targeting.However some criticisms say that parts of my frontcover do not follow conventions. I did try to correctthis but found that it didn’t look right changing thesizes of font.
  18. 18. Question Six: What have you learnt about technologiesfrom the process of constructing this product? Evaluation Research Planning Production Presentation Internet PowerPoint InDesign PowerPoint PowerPoint Digital Cameras Photoshop Internet Word slideshare wix MovieStorm slideshare DaFont Xtranormal wix Internet slideshare wix wix
  19. 19. ResearchMy main technology that I used for research was the internet. I used this forpictures and information from various sites. Using a range of websites made iteasier to establish a variety of images and magazine cover, contents and doublespread pages. Using google to firstly search things I wanted I then used anywebsite that came up to eventually get what I needed for my research. Usinggoogle has made me realise that you have to be specific when searching forvarious things. This has made me wiser when ‘googling’ something. I also usedMicrosoft PowerPoint to put together my research in an effective way. I thenuploaded this onto slideshare which is an internet site that lets you uploadPowerPoint presentations online. Using PowerPoint was quite easy for me as Iuse it a lot in my spare time. I also used PowerPoint to create my audiencequestionnaire as I thought this would be far easier than using a word document,I found that it was in fact much easier as I could place text and images where Iliked rather than following the rules of a word page. I then uploaded all of myresearch onto wix.com where I have uploaded all of my coursework. Thiswebsite is very easy to use but it can get complicated when trying to make morepages which I found out when creating my research page. However it proveseffective in presenting my coursework. back
  20. 20. PlanningWhile planning my magazine I used plenty of different technologies. Forexample digital cameras and dafont.com. Firstly I had to take images myself on adigital camera for my main images in my magazine. This involved me using aNikon Digital SLR camera. I then uploaded the photos from the SD card onto mycomputer. This was very easy as I do photography A Level. I made a PowerPointpresentation of my planning as I thought this would look much neater than howI uploaded all of my research onto slideshare.com. When copying the imagesonto my PowerPoint I had to crop some so that they fit well on the page. I thenused dafont.com to produce a masthead for my front cover. This website is verygood when looking for a different kind of font. After some more research usingthe internet I found a masthead that would work well for my genre. Putting all ofthis on a presentation worked very well and looks tidy too. back
  21. 21. ProductionFor the production of my magazine I only mainly used two technologies. Thesewere InDesign and Photoshop. InDesign was the main software that I used toactually create my pages whereas Photoshop was just used to crop, edit and cutout my images so they worked well on the page. I first used Photoshop to editthe image on my front cover, I changed the light and changed the contrast whichwas easy as I do this all the time in photography. Then I had to cut out my artistso that I could add a background behind him. I used the lasso tool to do thiswhich made it much easier to cut him out. Then behind him I wanted abackground colour so using the paint bucket I changed it. This was all relativelyeasy. I then placed this image to InDesign, moving it around I found the placethat it would fit best then moved onto the masthead. I needed to take away thebackground so that when I put it on my front cover there wouldnt be a whitebox around the writing. To do this I opened Photoshop. I had to double click onthe layer and press OK to get rid of the lock key. After this I used the magic wandstick and clicked on the white. This formed marching ants around the lettering.Pressing backspace cleared the white background and left me with a checkedgrey and white one. After saving as a psd file, I could place the header intoInDesign without a white background. next
  22. 22. I also had to cut out my artist again using the same technique so that I couldplace him in front of the masthead. Then using InDesign I could complete myfront cover without photoshop, I just used their own text for tag lines and all oftheir software to create the front cover. back
  23. 23. Evaluation PresentationMy evaluation presentation has used a variety of different technologies. Firstly Ihave used PowerPoint to create a flowing evaluation. I have also used theinternet to review over my wix.com website so that I can take images from theirand use them again as example for my evaluation. I have used two kinds ofsoftware called moviestorm and xtranormal which lets me create moving,talking avatars which explain my evaluation in a much more creative way. WhenI have finished, I will upload this presentation onto slideshare so that I can thenpost a link onto my wix.com website so then it is accessible to everyone. Overallcreating my presentation has been relatively easy, and I’m sure uploading it willbe as I have done it before. I have learnt a lot through out my evaluation whichhas been useful when answering further questions.
  24. 24. Question Seven: Looking back at your preliminary task,what do you feel you have learnt in the progression fromit to a full product?At the beginning of my preliminary task I was lost as to what to do for that only. Ididn’t realise the work and effort I had to put in to achieve an actual product.Since then I feel like I have learnt a lot, I believe that it has not only shaped myfinal magazine but also made me better at researching and using the softwarewe did to make the magazine. I have found that my knowledge on conventionsof magazines has become wider which helped me a lot in the production stage. Iused conventions like skylines and drops cap. I think these types of featureshave made my magazine look more professional which I wouldn’t have achievedbefore. I found that it was very easy to get used to InDesign, although it washard to begin with, while producing my preliminary task, I could work muchbetter with it while producing the real thing. I think that the preliminary taskwas a good way to introduce me to the software we would be using. Howeverwith Photoshop I already had a good understanding of changing contrast etc., soI only really needed to develop my skills in cutting out an image and adding abackground.
  25. 25. As I do photography A level I found it easy to capture the shots I wanted for mymagazine. I didn’t necessarily need to improve these skills because I already hadthem to complete that task. This is the same for location and camera angleshowever the use of mise en scene was much easier with my knowledge of mediaand what would work well for the magazine. I think that my preliminary taskhelped me do this because it gave me a quick insight of what works well for amagazine. While evaluating other peoples magazines I have become morecritical of my own work. I think this is a good thing because it lets me developmy skills further to eventually get a higher grade. This critical skill was not soapparent in my preliminary task which looking back I see how different both mymagazines are and why this is. I think it is because I used far more inspirationfrom research for my actual magazine whereas for the preliminary one I didn’treally like any magazine in my research. I think that this really helped me tothink of some good ideas that I would like to interpret in my own way andinclude in my final magazine.