Communications Presentation to Northwest Agriculture and Forestry University Thursday, August 13, 2009

Advancement Role of University Communications Making friends in a variety of environments Highlighting university news in the context of its mission, strengths, and challenges. Creating opportunities to strengthen the university’s image, build loyalty and support, and position university assets.

Making friends in a variety of environments

Highlighting university news in the context of its mission, strengths, and challenges.

Creating opportunities to strengthen the university’s image, build loyalty and support, and position university assets.

www.newsdesk.umd.edu

Advancement Role of University Communications Helping the university achieve the objectives of its strategic plan. Positioning the university in a positive way in front of its critical audiences. Supporting the university’s alumni, fundraising and government relations efforts.

Helping the university achieve the objectives of its strategic plan.

Positioning the university in a positive way in front of its critical audiences.

Supporting the university’s alumni, fundraising and government relations efforts.

http://www.umd.edu/strat_plan/exec_summary908.pptx

University Communications Media are a major tool -- but not the only tool Partnerships with other institutions and organizations Collaboration with community, student, alumni and parent groups Support for advocacy efforts

Media are a major tool -- but not the only tool

Partnerships with other institutions and organizations

Collaboration with community, student, alumni and parent groups

Support for advocacy efforts

University Communications (Media Relations) Cultivating relationships with various media to reach broad general audiences. Print TV and Radio Magazines Trade publications Web

Cultivating relationships with various media

to reach broad general audiences.

Print

TV and Radio

Magazines

Trade publications

Web

University Communications (Organizational Partnerships) Working closely with other organizations to accomplish shared or complementary goals. The Science Coalition National Academies of Science Association of American Universities Universities Space Research Association

Working closely with other organizations to accomplish shared or complementary goals.

The Science Coalition

National Academies of Science

Association of American Universities

Universities Space Research Association

Today's Scientists Point to the Next Frontiers "Perhaps more than anything, we need to address the scientific challenge of providing more effective, efficient and diverse sources of energy to drive the global economy, its citizens, and its infrastructure," said William McDonough, professor of geology at the University of Maryland . http://www.sciencecoalition.org/images/assets/Man%20on%20the%20Moon%20Release%20FINAL%20071509.doc

University Communications (Collaborating With Groups) Public affairs collaboration with groups often accomplishes mutual goals, creates shared experiences and develops a sense of goodwill. National, state, local public safety groups College Park City Council and citizen groups UM Student Government Association Alumni groups

Public affairs collaboration with groups often accomplishes mutual goals, creates shared experiences and develops a sense of goodwill.

National, state, local public safety groups

College Park City Council and citizen groups

UM Student Government Association

Alumni groups

Senior Director for Public Affairs Strategy Millree Williams takes part in the FEMA exercise. (Photo courtesy Frederick News Post )

University Communications (Advocacy Support) Support for advocacy efforts often brings broad successes University System of Maryland Legislative Advocacy Task Force on the Future of American Innovation

Support for advocacy efforts often brings broad successes

University System of Maryland Legislative Advocacy

Task Force on the Future of American Innovation

University Communications Positioning the University of Maryland through its: Research and teaching strengths Distinctive student experiences Commitment to serving the state’s economic and workforce development needs Ability to tackle the nation’s “big issues”

Positioning the University of Maryland through its:

Research and teaching strengths

Distinctive student experiences

Commitment to serving the state’s economic and workforce development needs

Ability to tackle the nation’s “big issues”