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Measuring Success of Corporate Blogs

by on Jan 15, 2008

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The success of corporate blogs (especially for large companies such as the Daimler AG) is hard to measure as it cannot be expressed in basic statistics provided by the common tools. Here, an ...

The success of corporate blogs (especially for large companies such as the Daimler AG) is hard to measure as it cannot be expressed in basic statistics provided by the common tools. Here, an evaluation with respect to the company's goals has to be made. This presentation introduces a simple, 3-step-process that makes corporate blogs and their success measurable and comparable.

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Measuring Success of Corporate Blogs Measuring Success of Corporate Blogs Presentation Transcript