Personal development
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  • 1. GROUP MEMBERS AND ID NO: 1)NURUL NORAISHA MD YUSUF : BA BM 1130819 2)DAIM PATOMPO ANSAR : BA MKT 1130885 3)USMAN AJ NOMA : BA BM 1130828 4)ROSELINE OHUMENE SAMUEL BA HR 1130857 5)PANNIRCHELVAN A/L SELVADORAI : BA A&F 1070192 6)SANI BUHARI BELLO : BA BM 1130871 7)CHIDIEBERE EMMANUEL AMAEFUNA :
  • 2. •(1938)- Byung Chull Lee (founder). •(1969)- Was established producing: a) Televisions b)Mobile phone c) Radios d)Computer component e) Other electronics devices •(1990-1997)- Globally building factory. •(1997)- Digital frontier Samsung. •(2000-2007)- Guide the digital age. - the world largest conglomerate by revenues of $174.2 billion.
  • 3. Vision is to lead the digital convergent movement. The technology innovation will give the best solution they are needed to do for challenges with other companies.  However, Samsung is aim to develop good technology or create new markets and make enrich people lives, to make Samsung a trusted market leader.  Samsung electronics for the new decade: “Create the world, Inspire the future.” Mission is to be the best of (digital-company) that will grew into a global corporation by facing challenges directly.  In this situation, they will come up of the creative ideas and innovative to develop product or services that can lead in their market.
  • 4. STRENGTH WEAKNESS • Well known brand in electronic market. • Very good of market strategy. • Customer loyalty . • Product is life cycle. • Price. • International structure: more competition of some brand. • Customer maintenance: high cost to repair. •Good substitutes: from the other competitor in the market. OPPORTUNITIES THREATS • Taxes are low. • Distinguish it is services from competitors. • Offer product variations. • Tie up with services providers. • Not an accessories and fashion statement. • Not keeping tracks of the new trends. • Aggressive competitors.
  • 5. LEADING COMPETITOR OF SAMSUNG IN USA: •APPLE, •NOKIA, •MOTOROLA, •SONY ERICSON, • BLACKBERRY. LEADING COMPETITOR OF JAPAN: LEADING COMPETITOR IN INDIA: • MOTOROLA, • NOKIA, • LG, • RIM, • MICROMAX. LEADING COMPETITOR IN MALAYSIA: • • SHARP, • PANASONICS, • HTC, •FUJITSU, • NEC.
  • 6.  CORPORSTE SOCIAL & RESPONSIBILITIES (CSR) (a) SOCIAL WELFARE: (b) CULTURE & ARTS: • The Samsung Museum of Modern Art collects •Investing in preserves and exhibits teenagers’ futures, modern,contemporary arts. through support of science education and •Samsung also hosts and supports various cultural creative thinking. events for children and •Assisting children in programmers that low-income families encourage artistic by supporting development. education. (c) VOLUNTEER SERVICES: •Social Contribution Corps to encourage employees to get involved in community service. •Employees use their expertise and skills to give back to local communities. (d) ACADEMICS & EDUCATION: (e) COMMUNITY: (f) ENVIRONMENT: • Samsung has teamed up with the Green Family Movement Association to run a quote; green school, which promotes environmental awareness in children. •Make a Connection : Promoting positive youth development, the program gives young people. • Recycle: user recycled just one unused phone at the end of its life's, it saves nearly 80,000 tones of raw materials.
  • 7. MARKETING STRATEGY PROPOSALS : Target the Upper Medium class in the Chinese market meaning high quality with a reasonable price. Target the Upper class by significantly promoting high quality, setting the price high thus establishing a brand name. Then reduce price and effectively target Upper Medium Class. Opening the Samsung Fun Club for better customer relationships. Free online software updates, tutorials and customer service. Highlights the innovative features of its products through a combination of innovative advertising and branding. Established many SAMSUNG Electronics Interbrand, mobile in the world’s leading brand consultant to ranked Samsung as the fastest growing brand in the world.
  • 8. RESEARCH & DEVELOPMENT AT SAMSUNG:  Innovation is crucial to Samsung business.  As new technologies are being constantly introduced to the market, speed is essential for remaining competitive in today's digital era, and new markets. (a) PEOPLE: • They collaborate on strategic technologies for the future and original technologies designed to forge new market trends and set new standards for excellence. (b) ORGANIZATION: • The Samsung Advanced Institute of Technology (SAIT), the technology competitiveness in core business areas, identifies growth engines for the future, and overseas the securing and management of technology. (c) INVESTMENT: • Each year at least 9% of sales revenue in R&D activities. • committed to leading technology standardization and securing intellectual property rights. (d) GLOBAL R&D NETWORK: • R&D network spans six Samsung centers in Korea and 18 more in nine other countries as well as other research centers and universities.
  • 9. PROPOSED MARKETING MIX: Product Eliminate the section of TV’s that are 17 inches or smaller. Remain focused on current high quality levels. Place Keep selling in urban areas. Sell in Department stores and Electronic stores. Price Promotion $230 (after brand has been established) for the 20’ TV. Initially significantly increase advertising to Panasonic levels to establish brand recognition. $550 (after brand has been established) for the 27’ TV. These prices are comparable to Sharp. Once brand is recognized, reduce advertising to similar level as Sharp.