Алексей Загребельный. Digital Index 2014-2015. Wake Up Digital

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Digital Index 2014 – 2015
Powered by Alex Zagrebelny
Wake Up Digital Conference 11 . 12 . 2014

Advertisers opinion
• 458 респондентов
• 361 компания
• топ-1000 рекламодателей РФ
• 25 сегментов

Кто принимал участие в опросе
Сфера занятости респондентов в компании
Digital 47%
Маркетинг 33%
Другое 12%
Закупки рекламы 8%

• Digital share in all advertising budget
• Used services and their efficiency
• Budget for digital in 2015
Top-3 questions

Digital Service Outsourcer Classification
• Full Service
• Creative Strategy
• Media
• SEO
• SEA
• SMM
• Web Production
• Mobile Production
• Mobile Marketing
• Programmatic Buying
• Лидогенерация
• CRM and Direct Marketing

Алексей Загребельный. Digital Index 2014-2015. Wake Up Digital

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