Mobile marketing

Mobile Marketing – it’s not what you think it is! Definition by Mobile Marketing Association – http://www.mmaglobal.com Mobile Marketing is a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

• SMS 9 Mobile • Cost effective Marketing • Easy to integrate • Simple to use method of Methods communication Used in • Compatibility and accessibility • Personable Business: • GreenCopyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Near Field Communication (NFC) & Marketing Bluetooth • Allows simplified transactions, data Methods exchange and connections with a touch. Used in • Engagement Business: • Participation (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • MMS Marketing • Includes sound, images and Methods video Used in • Engagement • Participation Business: • Results (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Mobile Websites Marketing • Smaller pages to keep pages Methods on screen Used in • Simpler layouts • Mobile browser compatibility Business: • Encode standard site (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Mobile Display Advertising & Marketing Paid Search Methods • Similar to PPC • More finely targeted Used in campaign Business: • Emphasis on shorter queries in searches (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Location Based Marketing Marketing • Great customer acquisition method Methods • Repeat business method Used in • Real-time promotion Business: • Target already engaged clients • Stand out from the competition (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Mobile Apps Marketing • Unlimited possibilities Methods • Great customer value Used in • Increase customer Business: relations (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

9 Mobile • Tablet Computing Marketing • Longer lasting Methods • More powerful than Used in smartphones Business: • More information can be shown (cont’d)Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

Is Mobile Marketing Right for Your Business? - Need new customers - Existing customers to visit more often - Increase your profit margins - Need to appeal to a broader audience - Differentiate your brand - Improve marketing ROI - Increase spending on each visit - Increase market share - Visibility 24/7Copyright 2012 Instant Online Presence www.InstantOnlinePresence.com

Mobile marketing

by Daiana Magalhaes on Sep 23, 2012

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