Web 2.0 From Conversation To Communication

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A seminar presentation by Daemon Group outlining how an organisation could approach digital media and begin to take their stakeholder engagement from communication to conversation.

A seminar presentation by Daemon Group outlining how an organisation could approach digital media and begin to take their stakeholder engagement from communication to conversation.

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Transcript

  • 1. Web 2.0: From Communication to Conversation
  • 2. Internet usage 15.3 million web users penetration >50% Global web population exceeds 1.3 billion Mobile phone subscribers by 2010 – 4 billion
  • 3.  
  • 4. Internet usage and penetration Source: www.internetworldstats.com INTERNET USAGE Millions of users INTERNET PENETRATION Percentage of population
  • 5. Time taken to penetrate to 50 million users Radio TV Web 13 years 38 years 4 years
  • 6. The corporate website is where good content goes to die .
  • 7. Web 2.0 and social media
  • 8. What are the main Web 2.0 applications
    • Blogs
    • Mashups
    • Podcasting
    • RSS
    • Social networking
    • Widgets
    • Wikis
  • 9. Four categories of online social networks* PEOPLE BASED Linkedin SPECIAL INTEREST Wikipedia VIRTUAL WORLDS Second Life CONTENT BASED YouTube *Source: Datamonitor analysis, 2008
  • 10. There are 37 million registered users of Facebook
  • 11. There are 106 million registered users of MySpace
  • 12. If MySpace were a country it would be the 11 th largest in the world (between Japan and Mexico)
  • 13. The average MySpace page is visited 30 times each day
  • 14. Globally one new blog is created every second of every day
  • 15. STEP ONE STEP TWO 12 September ‘04 First posting on blog 23 September ‘04 Product recall and settlement of lawsuit
  • 16. Australia’s generational profile Source: McCrindle Research and the ABS, 2008
  • 17. Digital natives and digital immigrants
  • 18. Welcome to Generation C The web population as a whole Producers 1% Prosumers 1% Consumers 90% Consumers 55% Prosumers 30% Producers 15% Generation C
  • 19. 77% of 16-29 years olds would rather live without TV than live without the internet New Paradigm, 2008 Image: Terry’s Chop Shop
  • 20. Share of population which uses social networking
  • 21. Australian membership of online social networks 4.8 million 11.5 million
  • 22. Digital engagement strategy © Daemon Group 2008
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  • 24. Digital engagement strategy © Daemon Group 2008
  • 25.  
  • 26. Digital engagement strategy © Daemon Group 2008
  • 27. People use social media to improve their lives*
    • Convenience
      • 66% research product purchases
    • Health
      • 61% research health related issues
    • Connectivity
      • 40% use social networking to make new friends
      • 100% communicate with friends every time they go online
      • 53% get to know people better online
      • 51% are more open on Instant Messenger
    *Source: Circuits of Cool/Digital Playground, July 2007
  • 28. How do your audience want to review content? Read? Listen? Watch?
  • 29. So how can your organisation go from Communication to Conversation using the participative web?
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  • 33.
    • Good Morning Amy,
    • Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.
    • Once again thank you for your interest, and have a nice day .
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  • 44. 93% of Chinese kids aged under 14 have at least one friend online that they have never actually met
  • 45. What’s your favourite thing?
  • 46. www.daemondigital.com