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The Hangover - Case Study
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The Hangover - Case Study

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  • 1. Australia loved thehangover but how didwe turn its Facebookpage into a thrivingcommunity?
  • 2. Yeah... that’s not gonnaOur challenge: happen.•• Develop and implement a 6 week campaign to sell DVDs and create a strong foundation for a longer term engagement•• Campaign a fast turnaround implementation to meet the DVD launch date on a tight budget
  • 3. and what did we achieve?
  • 4. At the conclusion of the campaign 53,664Australians were fans of The Hangover
  • 5. A competitionwhich receivedentries from1.15% of fanswith the entryphotos beingviewed almost20,000 times.
  • 6. This content included footage from the movie and behind the scenes clips which received over 7,000 views.Content and updates shared through the Facebook pagegenerated almost 7.5m impressions in news feeds...
  • 7. and an average dailyinteraction of 2.34% offans ensured that aninterested and engagedcommunity was handedback to Warner Bros, readyfor the next stage of thecommunications strategy.
  • 8. So how’dwe do it?Contact usto find out.
  • 9. twosocial.com