Global Social Media usage metrics Lies, damned lies and statistics

Social Media users as a percentage of all Internet users Source: comScore World Metrix 67% of Internet users engage with Social Media

Top five Social Media sites by unique visits Top 5 social media sites by unique visits shown against the Internet population as a whole. 132,105,000 unique visits 117,582,000 unique visits 56,367,000 unique visits 37,080,000 unique visits 34,028,000 unique visits Source: comScore World Metrix

Change in visits to top Social Media sites Percentage change in unique visits to top five social media sites over previous 12 months Source: comScore World Metrix

Dominance of Facebook and MySpace Facebook and MySpace combined equate to 43% of the social media audience by unique visitors Source: comScore World Metrix

Internet versus Social Media growth 11% 25% Source: comScore World Metrix Annual growth in unique visitors

Social Media users by global region Source: comScore World Metrix 34.55% 28.47% 22.61% 9.17% 5.20% Based upon unique visitors in June 2008

Growth in Social Media by Global region Source: comScore World Metrix Annual growth in unique visitors to June 08 23% 35% 9% 33% 66%

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