Recruitment
and
Social Media
www.daemondigital.com

The economic cycle
has shifted…
www.daemondigital.com

Why we have always used job boards?
• A proven model
• Cost effective medium
• Large scale audience
• Speed
• Their marketing and advertising budget
• Traffic and reach
www.daemondigital.com

Time to punch above your weight
www.daemondigital.com

www.daemondigital.com

Social Media users as a percentage of all
Internet users
67% of Internet users engage with Social Media
Source: comScore World Metrix
www.daemondigital.com

Social Media users by global region
5.20%
9.17%
34.55%
22.61%
28.47%
Asia Pacific Europe North America Latin America Mid East/Africa
Based upon unique visitors in June 2008
Source: comScore World Metrix
www.daemondigital.com

Global use of Social Media
s
k
or
tw
os
ne
ot
s
ph
og
al
SS
ci
bl
ad
R
so
d
o
se
ea
se
pl
U
U
R
U
57.3% 52.2% 33.7%
72.8%
82.9% 63.2% 54.8% 45.2%
H D
Vi
W av ow
si
at ta e
c nl
h co oa
ph
vi m d
de ot m po
o
o en dc
sh
cl te
ip as
ar d
s in ts
on
on g
lin si bl
te
e og
s
www.daemondigital.com
Source: UM Wave 3

The opportunity in context
29.8m
61.0m
0.26m
5.4m
17.8m
3.7m
72.9%
5.1m
www.daemondigital.com
Source: UM Wave 3

Social Media 62%
47.4% read 29.0%
post
write
77.0% Imagery Blogging
watch No14
Micro Sydney*
28.2%
Video
upload blogging
Podcasting RSS
24.6%
40.2% feed
listen
Forums Widgets
Chat Networks
74%
21.1%
message
belong
Source: UM Wave 3 *Twitter Grader
www.daemondigital.com

First things first, this is not about the applications
www.daemondigital.com

What do organisation’s want to achieve?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
Use Social Media to drive your existing contacts
Use Social Media to sell your IP
Use Social Media to sell your products or services
www.daemondigital.com

What can you achieve in a recruitment context?
Use Social Media to listen
Use Social Media to ask questions
Use Social Media to extend your contacts
increase candidate pull
Use Social Media to drive your existing
strengthen client contacts
Use Social Media to sell your IP your IP
demonstrate
Use Social Media to pre sell your services
www.daemondigital.com

00 Month 0000 (View > Header & Footer)

www.daemondigital.com

www.daemondigital.com

www.daemondigital.com

www.daemondigital.com

www.daemondigital.com

www.daemondigital.com

www.daemondigital.com

Download at daemondigital.com
www.daemondigital.com

www.daemondigital.com

72.8% of internet users read blogs and
globally one new blog is created
every second of every day
www.daemondigital.com

More consumers are using blogs to help
them make decisions
www.daemondigital.com

Recruitment is being used to position brands
www.daemondigital.com

Social Media applications are being used to
rate and compare employers…
www.daemondigital.com

… and determine cultural fit …
www.daemondigital.com

… and extend internal initiatives, like the referral
scheme, to an external audience.
www.daemondigital.com

Presentation available at daemondigital.com and follow us @daemondigital
www.daemondigital.com