Recruitment And Social Media

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Recruitment And Social Media

  1. 1. Recruitment and Social Media www.daemondigital.com
  2. 2. The economic cycle has shifted… www.daemondigital.com
  3. 3. Why we have always used job boards? • A proven model • Cost effective medium • Large scale audience • Speed • Their marketing and advertising budget • Traffic and reach www.daemondigital.com
  4. 4. Time to punch above your weight www.daemondigital.com
  5. 5. www.daemondigital.com
  6. 6. Social Media users as a percentage of all Internet users 67% of Internet users engage with Social Media Source: comScore World Metrix www.daemondigital.com
  7. 7. Social Media users by global region 5.20% 9.17% 34.55% 22.61% 28.47% Asia Pacific Europe North America Latin America Mid East/Africa Based upon unique visitors in June 2008 Source: comScore World Metrix www.daemondigital.com
  8. 8. Global use of Social Media s k or tw os ne ot s ph og al SS ci bl ad R so d o se ea se pl U U R U 57.3% 52.2% 33.7% 72.8% 82.9% 63.2% 54.8% 45.2% H D Vi W av ow si at ta e c nl h co oa ph vi m d de ot m po o o en dc sh cl te ip as ar d s in ts on on g lin si bl te e og s www.daemondigital.com Source: UM Wave 3
  9. 9. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m www.daemondigital.com Source: UM Wave 3
  10. 10. Social Media 62% 47.4% read 29.0% post write 77.0% Imagery Blogging watch No14 Micro Sydney* 28.2% Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% 21.1% message belong Source: UM Wave 3 *Twitter Grader www.daemondigital.com
  11. 11. First things first, this is not about the applications www.daemondigital.com
  12. 12. What do organisation’s want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your products or services www.daemondigital.com
  13. 13. What can you achieve in a recruitment context? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts increase candidate pull Use Social Media to drive your existing strengthen client contacts Use Social Media to sell your IP your IP demonstrate Use Social Media to pre sell your services www.daemondigital.com
  14. 14. 00 Month 0000 (View > Header & Footer)
  15. 15. www.daemondigital.com
  16. 16. www.daemondigital.com
  17. 17. www.daemondigital.com
  18. 18. www.daemondigital.com
  19. 19. www.daemondigital.com
  20. 20. www.daemondigital.com
  21. 21. www.daemondigital.com
  22. 22. Download at daemondigital.com www.daemondigital.com
  23. 23. www.daemondigital.com
  24. 24. 72.8% of internet users read blogs and globally one new blog is created every second of every day www.daemondigital.com
  25. 25. More consumers are using blogs to help them make decisions www.daemondigital.com
  26. 26. Recruitment is being used to position brands www.daemondigital.com
  27. 27. Social Media applications are being used to rate and compare employers… www.daemondigital.com
  28. 28. … and determine cultural fit … www.daemondigital.com
  29. 29. … and extend internal initiatives, like the referral scheme, to an external audience. www.daemondigital.com
  30. 30. Presentation available at daemondigital.com and follow us @daemondigital www.daemondigital.com
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