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Measuring The Impact Of Social Networking

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Could the net promoter score be used to measure the impact of increased use of social networking sites on unit sales?

Could the net promoter score be used to measure the impact of increased use of social networking sites on unit sales?

Published in: Business, Technology

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  • 1. Measuring social networking
  • 2. So you know that the corporate website is where good content goes to die .
  • 3. and you have your engagement strategy… © Daemon Group 2008
  • 4. and you’re following the seven point plan…
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10.  
  • 11. … but how?
  • 12. Social networking drives word of mouth…
  • 13. … word of mouth drives increased unit sales…
  • 14. … is measuring word of mouth a measure of social networking success?
  • 15. 80% of CEOs believe their customers love their products… yet only 8% of their customer’s agree with them.
  • 16. Satisfied customers tell their friends about their experiences…
  • 17. … but how many people do they tell through a social network?
  • 18.  
  • 19. Net Promoter Score
    • Just ask your customer’s one simple question
    • Would you recommend the product to a friend or colleague?
    • Allows your business to track promoters and detractors
    • Produces a clear measure of the product’s performance
    • through its consumers' eyes.
    All information on NPS sourced from Bain & Co
  • 20. Net promoter score (NPS) 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters Likelihood to recommend % promoters minus % detractors = net promoter score
  • 21.