Measuring social networking

So you know that the corporate website is where good content goes to die .

and you have your engagement strategy… © Daemon Group 2008

and you’re following the seven point plan…

… but how?

Social networking drives word of mouth…

… word of mouth drives increased unit sales…

… is measuring word of mouth a measure of social networking success?

80% of CEOs believe their customers love their products… yet only 8% of their customer’s agree with them.

Satisfied customers tell their friends about their experiences…

… but how many people do they tell through a social network?

Net Promoter Score Just ask your customer’s one simple question Would you recommend the product to a friend or colleague? Allows your business to track promoters and detractors Produces a clear measure of the product’s performance through its consumers' eyes. All information on NPS sourced from Bain & Co

Just ask your customer’s one simple question

Would you recommend the product to a friend or colleague?

Allows your business to track promoters and detractors

Produces a clear measure of the product’s performance

through its consumers' eyes.

Net promoter score (NPS) 1 2 3 4 5 6 7 8 9 10 Detractors Passives Promoters Likelihood to recommend % promoters minus % detractors = net promoter score