HR and Social Media
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An exploration of the potential impact of Social Media upon recruitment and retention. In addition, how can HR as a discipline take advantage of more strategic use of Socisal Media.

An exploration of the potential impact of Social Media upon recruitment and retention. In addition, how can HR as a discipline take advantage of more strategic use of Socisal Media.

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HR and Social Media Presentation Transcript

  • 1. HR and Social Media 0 HR and Social Media
  • 2. The opportunity in context 29.8m 61.0m 0.26m 5.4m 17.8m 3.7m 72.9% 5.1m 1 HR and Social Media Source: UM Wave 3
  • 3. Social Media 62% 47.4% read post 29.0% write 77.0% Imagery Blogging watch No14 28.2% Micro Sydney* Video upload blogging Podcasting RSS 24.6% 40.2% feed listen Forums Widgets Chat Networks 74% message 21.1% belong Source: UM Wave 3 *Twitter Grader 2 HR and Social Media
  • 4. 55% of HR professionals rate word of mouth as the best source of candidates HRNext ‘I’ll be stunned if 50% of candidate referrals aren’t coming through online communities in the next five years.’ Taleo 3 HR and Social Media
  • 5. Do you use social media to support recruitment? 77% 78% 78% 79% 79% 80% 80% 81% 2008 2009 1. Jobvite Inc, 2008 and 2009 4 HR and Social Media
  • 6. Which social media sites does your organisation use? 2008 % 2009 % 1 Linkedin 80% Linkedin 95% 2 Facebook 36% Facebook 58% 3 Jobster 17% Twitter 42% 4 MySpace 13% MySpace 11% 5 Ning 6% Ning 10% 6 Second Life 1% 5 HR and Social Media
  • 7. What does your organisation use social media for? 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% To make new contacts To promote open jobs To headhunt To look for passive candidates Other Source hard to find skills 2008 2009 Source, Jobvites Inc, 2008 and 2009 6 HR and Social Media
  • 8. Type of candidates attracted through social media 60 50 40 30 20 10 0 1% Mid Manager Senior Manager Entry level Executive C level Source, Jobvites Inc, 2009 7 HR and Social Media
  • 9. Where’s the money being spent on candidate attraction Likely to spend more in FY10 Likely to less more in FY10 80 80 70 70 60 60 50 50 40 40 30 30 20 20 10 10 0 0 ly ly rs rs ch ch s s s s ia ds ia ds te te al al l l pu pu rra rra ite ite ed ed si si ar ar ar ar rn rn am am ru ru rs Se rs Se e e lM lM bo bo te te ef ef ee ee ec ec In In C C R R cia cia b b R R ar ar Jo Jo So So C C Source, Jobvites Inc, 2009 8 HR and Social Media
  • 10. Has your organisation hired an applicant through social media? Don't know 12% No 22% Yes 66% Source, Jobvites Inc, 2009 9 HR and Social Media
  • 11. Recruitment specific Social Media applications 10 HR and Social Media
  • 12. 11 HR and Social Media
  • 13. The sum of all the jobs publicised on Twitter makes it the 5th largest job board in the world. 12 HR and Social Media
  • 14. Micro blogging is not just for celebrities 13 HR and Social Media
  • 15. Twitter’s direct job search channel 14 HR and Social Media
  • 16. 15 HR and Social Media
  • 17. 16 HR and Social Media
  • 18. 17 HR and Social Media
  • 19. Or corporates recruiting their own way through Social Media 18 HR and Social Media
  • 20. 19 HR and Social Media
  • 21. And creating new ways to attract and screen applicants 20 HR and Social Media
  • 22. And providing more information than ever about the EVP 21 HR and Social Media
  • 23. “My concern is that it may bring the judging and discrimination earlier on in the recruitment process without much basis for it, and so will invariably become a major issue for employers and recruiters.” 22 HR and Social Media
  • 24. Or engaging in conversation rather than just communicating 23 HR and Social Media
  • 25. Or staying in touch for the long term 24 HR and Social Media
  • 26. Internal communications Or engaging existing staff in conversation through SaaS 25 HR and Social Media
  • 27. What do you want to achieve? Use Social Media to listen Use Social Media to ask questions Use Social Media to extend your contacts Use Social Media to drive your existing contacts Use Social Media to sell your IP Use Social Media to sell your services 26 HR and Social Media
  • 28. 27 HR and Social Media
  • 29. Social Media Engagement strategy 28 HR and Social Media
  • 30. 29 HR and Social Media
  • 31. 30 HR and Social Media
  • 32. 31 HR and Social Media
  • 33. 32 HR and Social Media
  • 34. 33 HR and Social Media
  • 35. 34 HR and Social Media
  • 36. 35 HR and Social Media
  • 37. 36 HR and Social Media
  • 38. follow us @daemonwithin 37 HR and Social Media