HR and Social Media

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A presentation outlining the potential use of Social Media channels by HR teams, including illustrative global examples and case studies.

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HR and Social Media

  1. 1. HR and Social Media0HR and Social Media
  2. 2. Organisational value chain
  3. 3. 1 in every 4.5 minutes online is spent on Social MediaNielsen Australia Online
  4. 4. 1.3 billion 312 million 1.2 billion 850 millionSource: Facebook
  5. 5. 1 in every 8 people in the world has a Facebook account
  6. 6. During this 45 minute presentation … … on Facebook …• 2,250,000 links will be shared;• 3,339,000 events invites will be sent out;• 3,570,750 wall posts will be made;• 4,164,750 status updates will be posted;• 4,437,000 friend invites will be accepted;• 6,111,000 photos will be uploaded; and• 22,968,000 comments will be posted.
  7. 7. Australia on Facebook• 10,659,580 Australian’s with Facebook accounts• 50.13% of the total population• 62.58% of regular Australian internet users• Only 0.15% lower penetration than the US Source: Socialbakers.com
  8. 8. Australian Facebook users by age demographic 25% 26% 20% 17% 12% Source: Socialbakers.com
  9. 9. Why Social? 62% 47.4% read read 29.0% post post write write 80.0% No10 Imagery Blogging watch watch Sydney* Sydney* 28.2% Micro Video No6 upload upload blogging Aus* Podcasting RSS 24.6% feed feed 40.2% listen listen Forums Widgets Chat Networks 74% message 81.1% belong• UM Wave 4 and 5
  10. 10. The age divide The internet now has more people age 35+ using it than those below 35 Nielsen Online Ratings November 2011
  11. 11. 45% of employers screen Social Media sites 10 HR and Social Mediasource: careerbuilder.com 2009
  12. 12. 35% reported they found content on social media that caused them not to hire the candidate11 source: careerbuilder.com 2009HR and Social Media
  13. 13. Internet browsing via mobile booms 52% 2010 29% 2009 12Source Nielsen Australia Onlinewww.twosocial.com
  14. 14. 13HR and Social Media
  15. 15. 14
  16. 16. 15HR and Social Media
  17. 17. Social Media sourceTotal Social media hires in 2011 955Sourced from Twitter 45Started an application from Twitter (6.6% conversion) 681Sourced from Facebook 226Started an application in Facebook (5.8% conversion) 3,926Sourced from an SMS 84Started an application having received an SMS (8.4% conversion) 1,004Sourced from Mobile site 600Started an application through a Mobile device (7.6% conversion) 7,919
  18. 18. 22HR and Social Media
  19. 19. 24HR and Social Media
  20. 20. What do you want to achieve?Use Social Media to listen to talentUse Social Media to ask questionsUse Social Media to engage with people you knowUse Social Media to substantiate your EVPUse Social Media to develop your pipelineUse Social Media to actively hire new staff
  21. 21. Oh tweet!
  22. 22. 31 HR and Social Media

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