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How social media has changed the way we engage on the web

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  • Was social media the catalyst?
  • Despite the introduction of web 2.0 technology, traditional marketing was already feeling the pressure from the change in the buying process from potential customers choosing to seek opinions from others over specifications from the companies So when the marketing world asks “is social media a fad” the answer is there are some tools that may come and go, but this change in the decision making process is not a fad.
  • Visit namechk.com to check the availability of your username across various social networks
  • Groundswell profile tool shows your target market’s behaviours http://www.forrester.com/groundswell/profile_tool.html
  • Mashable
  • 19% Facebook users don’t embellish their story
  • It’s more likely that the person on the other end of the keyboard is who they say they are because it’s too easy to find out this information
  • In Australia year on year there has been a decrease in one word search terms of 2.3% and two word search terms of 1.9%. Hitwise, November 2009 37. Search requests longer than three words have increased over the past 12 months by 2.8%. Four - words have increased 1.2% and 5 words plus have seen a solid increase over the past two years, with a 1.2% increase in the past 12 months. Hitwise, November 2009
  • Your speakers are an extra communication channel
  • Tues 9pm -10pm EST = Wed 12pm – 1pm AEST Thurs 12pm – 1pm EST = Fri 3am – 4am Tweetchat.com
  • Transcript

    • 1. How social media has changed the way we engage on the web March 2010
    • 2. ON THE WEB
      • ? Has social media changed the way we engage
      March 2010 How social media has changed the way we engage on the web
    • 3. March 2010 How social media has changed the way we engage on the web More consumers are searching blogs to help them make purchasing decisions
    • 4. SOCIAL MEDIA
      • How do we engage in
      March 2010 How social media has changed the way we engage on the web
    • 5. March 2010 How social media has changed the way we engage on the web Source: namechk.com
    • 6. March 2010 How social media has changed the way we engage on the web Blogging Micro blogging RSS Widgets Networks Imagery Video Podcasting Forums Chat 29.0% write 29% time: FB 79.1% watch 40.2% listen No12 Twitter 47.4% post 28.2% upload 74% message 28% feed Source: UM Wave 3 *Twitter Grader
    • 7. March 2010 How social media has changed the way we engage on the web
    • 8. March 2010 How social media has changed the way we engage on the web Source: Chitka
    • 9. TRUST
      • Social media has changed the way we
      March 2010 How social media has changed the way we engage on the web
    • 10. March 2010 How social media has changed the way we engage on the web
    • 11. March 2010 How social media has changed the way we engage on the web
    • 12. March 2010 How social media has changed the way we engage on the web
    • 13. SEARCH
      • Social media has changed the way we
      March 2010 How social media has changed the way we engage on the web
    • 14. March 2010 How social media has changed the way we engage on the web
    • 15. March 2010 How social media has changed the way we engage on the web
    • 16. CUSTOMER SERVICE
      • Social media has changed the way we seek
      March 2010 How social media has changed the way we engage on the web
    • 17. March 2010 How social media has changed the way we engage on the web
    • 18. NEWS
      • Social media has changed the way we consume
      March 2010 How social media has changed the way we engage on the web
    • 19. March 2010 How social media has changed the way we engage on the web
    • 20. EVENTS
      • Social media has changed the way we run
      March 2010 How social media has changed the way we engage on the web
    • 21. March 2010 How social media has changed the way we engage on the web
    • 22. March 2010 How social media has changed the way we engage on the web
    • 23. March 2010 How social media has changed the way we engage on the web
    • 24. March 2010 How social media has changed the way we engage on the web #eventprofs
    • 25. www.daemondigital.com © Daemon Group 2010 Visit us at daemongroupblog.com and follow us @daemondigital Mandi Bateson | Digital Planning Director | @mab397