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2 s slideshare_james squire

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Transcript

  • 1. Beer great.
  • 2. Food great.
  • 3. Beer and food together; better still.
  • 4. James Squire wanted to promote the benefits of matching food with the right beer.
  • 5. Exclusive blogs from Jared Ingersoll, head chef at Dank Street Depot did just that, with exclusive and unique recipes matched to Squire’s craft beers.
  • 6. Placed with SBS Food and Qantas Travel Insider, the recipe blogs were viewed nearly 9,000 times and recipe downloads amounted to 25% of all traffic during the campaign.
  • 7. The strategy has helped us educate more people about the exciting possibilities of matching beer with food. •• Tony Jones Chief Brewer, James Squire
  • 8. Contact us to find out more. ••
  • 9. twosocial.com