Beer
great.
Food
great.
Beer
and food
together;
better still.
James Squire
wanted to
promote
the benefits
of matching
food with
the right
beer.
Exclusive blogs
from Jared Ingersoll,
head chef at Dank
Street Depot did just
that, with exclusive
and unique recipes
matc...
Placed with SBS Food and Qantas Travel Insider, the recipe blogs were viewed nearly
9,000 times and recipe downloads amoun...
The strategy
has helped us
educate more
people about
the exciting
possibilities of
matching beer
with food.
••
Tony Jones
...
Contact us to
find out more.
••
twosocial.com
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2 s slideshare_james squire

  1. 1. Beer great.
  2. 2. Food great.
  3. 3. Beer and food together; better still.
  4. 4. James Squire wanted to promote the benefits of matching food with the right beer.
  5. 5. Exclusive blogs from Jared Ingersoll, head chef at Dank Street Depot did just that, with exclusive and unique recipes matched to Squire’s craft beers.
  6. 6. Placed with SBS Food and Qantas Travel Insider, the recipe blogs were viewed nearly 9,000 times and recipe downloads amounted to 25% of all traffic during the campaign.
  7. 7. The strategy has helped us educate more people about the exciting possibilities of matching beer with food. •• Tony Jones Chief Brewer, James Squire
  8. 8. Contact us to find out more. ••
  9. 9. twosocial.com
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