EFQM Webinar - KNOWING 2.0 - Does Enterprise 2.0 Reveal The Next Generation Of Knowledge Management?

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23.03.2011

23.03.2011

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  • 1. T-Systems Multimedia Solutions GmbHDada Lin23/03/2011KNOWING 2.0 –DOES ENTERPRISE 2.0 REVEAL THE NEXTGENERATION OF KNOWLEDGEMANAGEMENT?
  • 2. ABOUT ME. Dipl. Wi.-Ing. Dada Lin §  Study of industrial engineering and management (TU Dresden) §  Diploma thesis: “A framework for the systemic handling of knowledge within the Enterprise 2.0” (2010) §  T-Systems Multimedia Solutions GmbH (since 02/2008) §  At present: doctoral thesis “structure vs. freedom in Knowledge Management” (since 2011) E-Mail: Dada.Lin@t-systems.com Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 2
  • 3. T-SYSTEMS MULTIMEDIA SOLUTIONSGMBH. §  market leader for internet based solutions: Hamburg §  E-Commerce §  Internet portals Berlin §  Intranet portals §  Innovation Dresden §  Web IT management Bonn Jena §  900 employees Stuttgart §  8 offices München Freiburg Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 3
  • 4. AGENDA. 1.  The Basics – From Web 2.0 to Enterprise 2.0 2.  Enterprise 2.0 = Knowledge Management 2.0 ? 3.  TeamWeb – an Enterprise Wiki 4.  Success factors for Wiki implementation Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 4
  • 5. 1. THE BASICS:FROM WEB 2.0 TOENTERPRISE 2.0
  • 6. QUESTIONS TO THE AUDIENCE.§  Who has already dealt with the subject “Enterprise 2.0”?§  Who uses Enterprise 2.0 tools in his own organization? (Blogs, Wikis, Microblogging etc.) Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 6
  • 7. THE PHENOMENON WEB 2.0. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 7
  • 8. DEFINITIONS FOR “ENTERPRISE 2.0”. “Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers“ – Andrew McAfee (2006) “Enterprise 2.0 means to understand the concepts of web 2.0 and social software and to adopt them for enterprise collaboration” – Alexander Richter and Michael Koch (2007) Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 8
  • 9. SOCIAL SOFTWARE TOOLS.§  Wikis§  Weblogs§  Microblogging§  Social Networking Services+  feeds, mashups, social bookmarks, tagging, newsgroups, instant messaging, … etc. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 9
  • 10. SOCIAL SOFTWARE TOOLS. Information management Identity and network management Communication Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 10
  • 11. IT’S NOT ALL ABOUT TECHNOLOGY! „2.0-management Social Software philosophy“ Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 11
  • 12. 2. ENTERPRISE 2.0 = KNOWLEDGEMANAGEMENT 2.0?
  • 13. P. DRUCKER ABOUT MANAGEMENTPHILOSOPHY. “In the knowledge economy everyone is a volunteer, but we have trained our managers to manage conscripts.“ – Peter Drucker Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 13
  • 14. KNOWLEDGE MANAGEMENT VS.ENTERPRISE 2.0. vs.Knowledge management Enterprise 2.0 / Web 2.0(1.0)central planning decentralized activities“top-down“ controlling, interventions “bottom-up” organizing facilitate (knowledge extensive)provide information/knowledge working processes - - - - - Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 14
  • 15. A NEW PARADIGM IN KNOWLEDGEMANAGEMENT. Operational Knowledge Management in the Enterprise 2.0 is practiced by ALL employees, while Knowledge Management as an organizational function only creates an enabling environment for sharing and creating knowledge. à HOW? 1.  People focus. 2.  Web-based knowledge work. 3.  “Perpetual Beta”-Knowledge Culture. 4.  Uncover the context. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 15
  • 16. 1. PEOPLE FOCUS. Networking Reputation Communities Identity Collaboration Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 16
  • 17. 2. WEB-BASED KNOWLEDGE WORK. Intranet Wiki = „Place“ of work Content is … §  … created online. §  … used online. §  … discussed and updated online. §  … saved and stored online. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 17
  • 18. 3. “PERPETUAL BETA” – KNOWLEDGECULTURE. …comment   …discuss   …edit   …update  and  correct   Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 18
  • 19. 4. UNCOVER THE CONTEXT. tags discussionsauthors version history comments time stamps Hyperlinks Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 19
  • 20. 3. TEAMWEB – ANENTERPRISE WIKI
  • 21. LIVE-DEMO: TEAMWEB. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 21
  • 22. USE CASES.§  Efficient meeting organization§  Improving business processes with help of the community§  Shorter training periods§  Joint aggregation of ideas and solutions§  Increased networking between employees and business units Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 22
  • 23. 4. SUCCESS FACTORS FOR WIKI IMPLEMENTATION
  • 24. SUCCESS FACTORS FOR WIKIIMPLEMENTATION. (1/2)§  Find Use Cases!§  Optimize Usability!§  Embed in work processes and existing technology landscape! Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 24
  • 25. SUCCESS FACTORS FOR WIKIIMPLEMENTATION. (2/2)§  Appoint Wiki gardeners!§  Continuously improve your platform!§  Involve Management to exemplify cultural change! Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 25
  • 26. 1 A WIKI IS NOT AN ALL-PURPOSE WEAPON. photo:  www.wenger.ch   Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 26
  • 27. 2 WIKI USAGE MUST BE LEARNED TOO. photo:  www.babywire.net   Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 27
  • 28. 3 INFORMATION OVERLOAD! Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 28
  • 29. CONCLUSION.DOES ENTERPRISE 2.0 REVEAL THE NEXTGENERATION OF KNOWLEDGEMANAGEMENT? YES… BUT…§  People focus. §  change in corporate culture is necessary§  Web-based knowledge work. §  there are several barriers§  “Perpetual Beta”-Knowledge for the implementation Culture.§  Uncover the context. Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 29
  • 30. THANK YOU!Your Questions? Dada Lin T-Systems Multimedia Solutions GmbH Riesaer Str. 5 01129 Dresden Mail: Dada.Lin@t-systems.com Webinar Enterprise 2.0 | T-Systems Multimedia Solutions GmbH 07.09.12 30