Redbox vs Blockbuster

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  • Made a name for itself with it’s Direct-to-Consumer business model Convienente Fast Inexpensive
  • 2002- Redbox was Born 2005-coinstar invested, 2009 sole owners 2010- 1 billion rentals Last year video games
  • 68 % of us populations lives within 5 min drive 270 million ppl walk past a redbox kiosk
  • Different ideas and why they are so easy.
  • Just dontforget to
  • Really jumped on with social media so well that only had to spend 10 millino on marketing promotios last year – 58767 twitter 4920998 likes fb Use it for promotions and free adv.
  • 3 rd party website promoters have started to share promotional codes that give free rentals
  • Through all this they have been able to keep a strong cohesiveness throughout all of their marketing of social media, mobile, email and website marketing
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  • Redbox vs Blockbuster

    1. 1. Blockbuster vs. Redbox Mike Dawson, Rachelle Williams,Danny Mcaloon and Dacia Ramirez
    2. 2. Stock
    3. 3. Market Position
    4. 4. Product
    5. 5. Promotion
    6. 6. Redbox Locations
    7. 7. Only available on DOS system
    8. 8. Beam me up Scotty!
    9. 9. Distribution
    10. 10. TV Shows

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