Transcript of "Build Online Relationships With Your Customers"
==== ====This Site is designed to help give reveiws for people trying to make an income from home,weather you are a stay at home mom, or just someone trying to make some extras money on theinternet.www.all-info.info==== ====In the 1990s, the Internet consisted mainly of banners and brochures. Now, it is dominated bysocial networks, which enable a much richer two-way interaction. Yet, most businesses lose vastamounts of potential online business. For example, out of 100 visitors to most websites, onaverage only about 1 - 2 visitors return a second time. However, 97% of consumers use onlinesearches when researching products or services. If a business could change the return rate andincrease the number of return visitors to 20% or even 50%, what impact would that have on theirbusiness?In order for a business to increase the return rate, an understanding of both the psychology andtechnology of Influence Engine marketing, is required. This post will introduce the psychologyassociated with being online, provide a brief overview of Influence Engine technology, andillustrate a way to build relationships online with your leads, prospects, and customers, providevalue to them, and earn their trust so you can conduct business with them.Only 14% of Internet users trust online ads, yet 78% of online consumers trust peerrecommendations... so it is a good idea to establish relevant online relationships. The new "Wordof Mouth" marketing is associated with online social media sites like Facebook, Twitter, andYouTube along with the various online directories like Google Places, Yelp, TripAdvisor,CitySearch, Yahoo! Local, and many more. Universal Business Listing indicates there are close to150 online directories for various interests and niches. Facebook and Twitter have over 700 Millionusers combined. The fastest growing demographic among Facebook users is 35 to 65 year oldwomen. These members seek, and make, recommendations for products and services, fromfriends and followers. They also share their experiences... the good, the bad, and the ugly... thatthey have with products and services.YouTube is the worlds second largest search engine. YouTube gets more than 300 Million visitorsa month who watch more than 2 Billion videos. People go to YouTube searching for videos toanswer their questions, show them how to do something, or review a product or business. Thereare more than 200 Million blogs. People are more likely to visit blogs that align with their interestsbecause blogs are generally non-selling environments. Whether you believe it or not, the factspresented above indicate your leads, your prospects, and your customers are using social media.91% of Americans have mobile phones. More than 20% of them have phones with Internetcapability. More than 152 Billion mobile text messages are sent each month. Be sure and read apost previously published on this blog about how advanced generation email systems arebecoming multi-channel, mobile marketing systems for your business. The quickest way to startmobile marketing is to follow-up with mobile text messages since 90% of text messages are readwithin one minute of receipt.
Are you still spending money on Yellow Page ads or newspaper inserts? Why are the YellowPages like Nursing Homes? They are shockingly expensive and few people under 70 use them.So, if you are still spending money on old-school media, why are you doing this? According toYahoo! more than 92% of all business searchers start looking online for goods and services whilethey are still at home or on their mobile phones enroute to make a purchase. Online is where yourleads, prospects, and customers are searching to find businesses, merchants, vendors, andsuppliers that they can trust in order to buy products, or services, and get their problems solved.Marketing online is not an option anymore. It is a mandatory for most businesses, and a highpriority, requirement since research points out that 8 out of 10 consumers will research or visit anonline store and that 60% of those will end up making a purchase. It is clear that a key part of thepsychology of being online is to have a presence in all of the key online locations, have good andrelevant online relationships, and provide plenty of valuable information about your product orservice.Influence Engine technology spans the search engines, the social media networks, web 2.0 sites,social bookmarking sites, and the content sites such as blogs, article directories, podcastdirectories, and video directories (where YouTube is just one of 50 video directories) as well assyndication capabilities and tools. It is important to use the key online social networks to buildrelationships with individuals, businesses, and your customers. In order to do so, you need toprovide them important facts, tips, and news on subjects where they have an interest and valuethis information as part of making buying decisions.How do you continue the relationship building process once potential customers are on your website? Give away tons of information and not just any information... but your very best information.Yes, give away your best information or content. Over time, and often, drip your material in piecesand always for FREE using an autoresponding multi-channel mobile marketing system. It soundscounter-productive at first. After all, how can your business thrive if you are handing out your mostvaluable content and not getting a penny in return? It is an extremely important question - one thatplays directly into the psychology of Influence Engine marketing. By giving away your best content,you immediately reinforce your creditability as an expert, while also proving yourself to beknowledgeable, likeable, worthy of your customers respect, and eventually, of their trust.Handing out great free content allows potential customers to "sample" you, and your brand, risk-free. After experiencing the value of your free content, they then assume that your purchasedcontent, services and products must be really exceptional. Once that trust is established, you canoften convert potential customers into repeat paying customers without even having to "sell" themon your products and services. That trust-based relationship may also make it easier for you tocharge higher prices, since your free content has so effectively established your customers trustin you and your brand.This approach allows you to improve your online visibility, interact with prospects and customers,and build trust with them. By strategically distributing valuable information and guidance, youincrease your authority and set your business apart from competitors. Plus, having video contentis very important. It is the single most effective media for creating a connection between tworemote individuals or entities. When potential customers see you in a video discussing your field ofexpertise or demonstrating your skills, they easily begin the process of getting to know and like
you. After a video is prepared, you can have the audio transcribed (quickly and inexpensively) intoan article that is posted on a blog and syndicated to the more than 100 article directories, socialmedia sites and networks. This type of activity, publish once and syndicate to many sites, is verypowerful strategy in that it impacts, in a positive way, the psychology of the online consumer.Having ubiquitous online content, meaning publish once and syndicate to many sites, immediatelybuilds your creditability. Learning how to propagate or syndicate your content across multipleInfluence Engines will help build your creditability with potential customers who did not previouslyknow you or your brand. Establishing creditability is essential since potential customers need tobelieve you are the real thing and they need to be willing to spend time on your site. Following thisapproach you can establish visibility in major online locations, generate traffic from multiple newonline high authority sites (which leads to greater search engine results), enhance your onlinereputation, credibility, and relationships with many more qualified prospects.Here is one final point about posting lots of your best content for FREE to your online sites. Sincewe are living in a relationship, relevancy, and reputation economy... we learn very quickly that ourbusiness presence online is not a one-time put up a website activity. It is a good idea to haveaccess to a capability that provides a diagnostic report, on a monthly basis, that is like an x-ray ofyour business presence in the online world. The findings in the diagnostic report can be used tounderstand how you are viewed by the search engines, the social media sites, and the onlinedirectories; how to improve the influence you have online; and what you can do to monitor andmanage your online reputation.Influence Engine rankings, Social Media buzz, and Online Directory presence, with good reviewsto build your online reputation, are examples of the new "Word of Mouth" marketing for the Internetworld. Relationship and Reputation Management are new types of extremely valuable services forbusinesses in an increasingly online world. If you spend effort to get your business found andexpand its presence on the web (through video and article content in online directories and insocial media sites), but there is no buzz, or if nobody is talking about your products, your services,or your business, you have to analyze and determine how effective your marketing efforts are?Marketing online is no longer just about having a website where people come to find yourbusiness. It is about going to online locations where your target market is hanging out searchingfor items to buy, learning how to do something, and reading product, service, and companyreviews. Marketing online is about connecting with your target market at these online locations andoffering them items of value (articles, videos, or product information) in order to actively capturethem as leads.Having a great Page Ranking on Google and in other search engines, is important, but you alsoneed to be present at sites where your leads, prospects, and customers spend their time. And it ismore than set it and forget it; you need to stay fresh! The Internet, search engines, social mediasites, and online directories are like a big grocery store. There is a sell by date on everymessage... and it is today! If you are not delivering something new on a regular basis, othermessages are going to replace your message on the shelves.Once you get found, engage with your prospects on their terms. Get your prospects to follow youon Twitter, friend you on Facebook, and subscribe to your YouTube channel. You can then startoffering your prospects and customers more insightful information, expert perspective,recommendations, news, coupons, and membership privileges. Build relationships, earn their
trust, and earn their business. Follow-up, continue to engage, and follow-up some more. Continueto provide valuable information... respond to their comments and questions. It costs 6 to 7 timesless to get a prospect, or existing customer, on your leads list to buy from you than it costs to get anew customer to buy from you. So, get out there, get found, engage, and follow-up!The good news is that there is still time to get a presence on the Internet before it is too late. So Iinvite you to have an Influence Engine Diagnostic Service report prepared for your business and touse the service to improve your online reputation. Influence Engine Diagnostic Services are new.Make a commitment today to improve the return rate of visitors to your site and to increase yoursales as a result of the pervasive and positive online presence of your business. Utilize anInfluence Engine Diagnostic Service to transform your business into your own success story.Until the next time, I invite you to learn more about me and my various activities by checking meout at the links below.Have a Great Day and More Later,Mike FarrellMeet me here: http://www.facebook.com/mifarrellJoin me here: http://www.myaspenIbiz.comWhen not traveling for business or pleasure, Mike operates his own Internet Marketing companyand consulting firm from the mountains of Colorado.Article Source:http://EzineArticles.com/?expert=Michael_W_Farrell==== ====This Site is designed to help give reveiws for people trying to make an income from home,weather you are a stay at home mom, or just someone trying to make some extras money on theinternet.www.all-info.info==== ====