Facebook Advertising

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This is a presentation created by the Interactive Media Rejects for CEMP

This is a presentation created by the Interactive Media Rejects for CEMP

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Transcript

  • 1. An Production
  • 2.  
  • 3. Campaign Objectives
    • Main Objective
      • Test the effectiveness of the targeting options of Facebook Advertising
    • Secondary Objectives
      • Drive traffic to the Rejects site (and CEMP)
      • Attract comments from fellow IMS students
      • Get familiar with Facebook’s advertising offering
  • 4. Facebook Advertising
  • 5. The Ad & Landing Page
  • 6. Targeting
  • 7. Time frame & Budgeting
    • 3 Week Campaign
    • Max. $20 per week
    • Max. $0.50 CPC
    • CPC vs CPM
  • 8. Results & Analysis
    • Total number of impressions: 66,716
    • Total number of clicks: 131
    • Average CTR: 0.20%
    • Average CPC: $0.22
    • Average CPM: $0.44
    • Total spend: $29.43
    • Unique comments: 14
    • Conversion rate: 10.7%
  • 9.  
  • 10.  
  • 11. Conclusions
    • Limitations
      • Technical problems
      • Targeting issues
      • Reporting
    • Final conclusions
      • Facebook is great for targeting specific audiences
      • Easy to set up and monitor
      • Relatively cheap option
      • Limited reporting options
      • Mike has a very clickable face!
  • 12. For more information