An Production

Campaign Objectives Main Objective Test the effectiveness of the targeting options of Facebook Advertising Secondary Objectives Drive traffic to the Rejects site (and CEMP) Attract comments from fellow IMS students Get familiar with Facebook’s advertising offering

Main Objective

Test the effectiveness of the targeting options of Facebook Advertising

Secondary Objectives

Drive traffic to the Rejects site (and CEMP)

Attract comments from fellow IMS students

Get familiar with Facebook’s advertising offering

Facebook Advertising

The Ad & Landing Page

Targeting

Time frame & Budgeting 3 Week Campaign Max. $20 per week Max. $0.50 CPC CPC vs CPM

3 Week Campaign

Max. $20 per week

Max. $0.50 CPC

CPC vs CPM

Results & Analysis Total number of impressions: 66,716 Total number of clicks: 131 Average CTR: 0.20% Average CPC: $0.22 Average CPM: $0.44 Total spend: $29.43 Unique comments: 14 Conversion rate: 10.7%

Total number of impressions: 66,716

Total number of clicks: 131

Average CTR: 0.20%

Average CPC: $0.22

Average CPM: $0.44

Total spend: $29.43

Unique comments: 14

Conversion rate: 10.7%

Conclusions Limitations Technical problems Targeting issues Reporting Final conclusions Facebook is great for targeting specific audiences Easy to set up and monitor Relatively cheap option Limited reporting options Mike has a very clickable face!

Limitations

Technical problems

Targeting issues

Reporting

Final conclusions

Facebook is great for targeting specific audiences

Easy to set up and monitor

Relatively cheap option

Limited reporting options

Mike has a very clickable face!

For more information