Inspiration gamification

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Gamification, these are the rules

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Inspiration gamification

  1. 1. The “gamified” singularity is near Don’t get left behind
  2. 2. The catweazle case
  3. 3. Gamification• Gamification is the use of game play elements[1] for non-game applications (cfr Wikipedia)
  4. 4. Gamification =• Loyalty program on steroids• Use game techniques to turbo charge products and services• Use rewards and status to drive behaviour• Turn real life issues into a game like story
  5. 5. Gamification•HYPE
  6. 6. Serious is dead
  7. 7. The fun quotient• Everything has the potential to be fun.
  8. 8. Everything is fun
  9. 9. Even in real life
  10. 10. Fun• Is just another word for learning
  11. 11. This is only for young startup companies right?
  12. 12. Can I implement this on any scenario
  13. 13. Player Journey Master Expert Novice
  14. 14. Goals
  15. 15. Goals is not enough
  16. 16. We need rules
  17. 17. And feedback
  18. 18. Create a playground with interesting challenges
  19. 19. Design for flow
  20. 20. Mandatory• Provide interesting challenges• Provide goals that are clear, paced and varied• Provide juicy feedback• Beware of unintended behavior (hacking the system)
  21. 21. Player types Acting KILLERS AchieversPeople Environment Explorers Socializers Interacting
  22. 22. Player types Acting Harras Hack Win Show off Sabotage Cheat Challenge Proud Taunt CompetePeople Environment Help Give Explore Vote Hello Like Greet Share Review Interacting
  23. 23. SAPS
  24. 24. Status
  25. 25. Access
  26. 26. Power
  27. 27. Stuff
  28. 28. Badges
  29. 29. Leaderboards
  30. 30. Who is doing this?
  31. 31. Example• Foursquare• Core activity :
  32. 32. Checkin : Earn points … …. …… ……… …………….. …………………….
  33. 33. Badges visualize progress and suggest goals
  34. 34. Mayor rewards loyalty
  35. 35. Sharing checkin• social engagement
  36. 36. Deals
  37. 37. Gamified brainstorm• Give 2 votes for the best ideas• 1 vote = 1 point• Every INSPIRATION session we will vote• At the end of the year, the number 1 on the leaderboard can have the last on the leaderboard as his personal slave for 1 day, to fetch him coffee, printouts, etc…

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