Evaluation question 4

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Evaluation Question 4: New Media in your Research & Planning, Production and Evaluation

Evaluation Question 4: New Media in your Research & Planning, Production and Evaluation

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  • 1. Evaluation Question 4: New Media In Your R&P, Production & Evaluation David Owootomo
  • 2. Spotify • Spotify was used to embed songs from The Fergies onto the website we made for them. Also as songs can be listened to from around the world on Spotify, this helped us to market more of The Fergies audience to an English audience. Our target audience (11 -18) also corresponds well to Spotify as a lot of its users fall within this age bracket. I also created a playlist for The Fergies on my Spotify account which automatically published it to all my followers on Spotify, many of which fall into our target audience.
  • 3. Prezi & G-mail • Prezi was very useful in presenting our work, allowing slides to be displayed creatively through being able to embed videos and songs within it. • G-mail allowed provided us with another way to keep in contact with each another along with sharing work amongst the group when through attaching files and sending them to the shared e-mail account or uploading to G-drive. This was most useful when completing group tasks like Digipack and website with it allowing us to share incomplete work with each other for us to complete. G- mail was also how we were able to communicate with our band as well.
  • 4. YouTube • YouTube was an extremely great resource allowing us to post videos to one of the most popular websites online to an international audience. This helped us to generate popularity for The Fergies and assisted in marketing them to an English audience. Additionally it helped providing us with the option of presenting our work as videos such as video diaries and generally allowing us to visualise our work to a mass audience. Through the video hosting site being so popular we were also able to gain feedback on our rough cut video that helped us to develop it leading to the final music video.
  • 5. Final Cut 7 • Final Cut Pro was the editing software that was used to edit the music video, along with all other video forms we created during the planning, production and evaluation stages like: director commentaries and test footage. The software also had effects and colour grading we utilised adding more quality and style to our music video. The software was probably the most influential aspect in constructing the video due to the amount of visual (colour grading, effects) and audio (cutting parts of the track) aesthetics it provided to the music video.
  • 6. Photoshop • Photoshop was very influential in helping to edit photos that we took especially with the construction of The Digi-pack and editing of various images. Additionally it helped a lot in creating the banner for the website, and the re-creation of a previous album cover that I made in the research stage. Also all background images that were photographed and used in the digi-pack and website were all edited on Photoshop. The program helped a lot in keeping consistency through colour scheme, pattern and layout all throughout the digi-pack and website.
  • 7. Facebook & Twitter • Facebook and Twitter allowed us the opportunity for vast communication with a lot of people that were also within our target audience – this allowed us to market The Fergies to a large and more selected audience of teenagers aged around 11- 18, with a lot more larger audience. This was helped through all of us having people within our target audience also within our friends lists – helping us gain more specific feedback through both networking sites. It also allowed us to communicate with each other and The Fergies as we shared ideas on creating the whole campaign.
  • 8. Blogger • Blogger was essential in organising our work from various other media sources, like YouTube and uploading all the work onto one blog, allowing much easier access. The website also allowed us to group certain tasks together, depending on what stage they were part of: research & planning, construction, evaluation. Additionally labels where used to easily show who had done what tasks. With blogger being an international website this also showcases our work to the world and shows the progress from the planning stage to the construction and creation of the music video.
  • 9. Sony HDV HVR-HD 1000p & Camera Tapes • The camera and tapes helped in giving the music video a more professional look through the HD quality, enabling the video to be able to be watched in up to 1080p HD. Without the high quality of the camera and tapes – we would not have been able to perform clear vivid shots. The camera also was relatively easy to hold as well as use on a tripod, allowing us to perform more advanced skills with it like panning and shallow focus.
  • 10. Mobile Phones • Phones were a great device, allowing all of us to keep in touch with one another. Contact through phones were most vital during the planning, shooting and post-production stages as we all communicated our own ideas into creating and turning them into the digi-pack, website and music video. As we all had smart phones we were able to capture practise footage, helping to visualise our ideas to see if they could work in the actual music video.
  • 11. Wix • Through Wix having a lot of default layouts and settings enabling videos and images to be embedded on – it helped a lot in creating the website. Through Wix’s flexibility with adding images and backgrounds it generally helped in combining the website with the music video and digi-pack.