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Social Messaging @Deutsche Telekom AG

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Enterprise 2.0 Summit October 26.-28. 2010 ...

Enterprise 2.0 Summit October 26.-28. 2010

Best Practices for Enhancing the Information Flow Social Messaging @Deutsche Telekom AG

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  • 1. Enterprise 2.0 Summit October 26.-28. 2010 Best Practices for Enhancing the Information Flow Social Messaging @Deutsche Telekom AG Dietmar Zipfel Project Manager Enterprise2.0 T-Systems International GmbH
  • 2. Agenda.  Who we are Who  Our enterprise 2.0 landscape  How we started with microblogging How  How it looks like  What we make different  Why people use microblogs Why  Why people don´t use microblogs  Wishes, visions Whereto  Next steps Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 2
  • 3. Who we are  Group profile and figures  Responsibilities within Deutsche Telekom  Represented in around 50 countries with different cultures  Additional assets with new employees and different IT architecture at start of insourcing Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 3
  • 4. Who we are Group profile and figures. Company Products Facts and Figures Employees Global Group Our strengths By the numbers Major factor in success: Deutsche Telekom is one of  Products and services for  In 2009, Deutsche At June 30, 2010, the total the world’s leading service the fixed network, mobile Telekom reported revenue headcount stood at about companies in the communications, the of EUR 64.6 billion (more 251,000. telecommunications Internet and IPTV for than half was generated industry consumers, and ICT outside of Germany). solutions for business Adjusted EBITDA totaled customers and corporate EUR 20.7 billion and free customers. cash flow EUR 7 billion. Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 4
  • 5. Who we are Responsibilities within Deutsche Telekom. CEO Germany Europe T-Systems R. Obermann US N. J. van Damme G. Kerkhoff R. Clemens  Prod. & Innov. CTIO  Tech. & IT E. Kozel  Procurement CFO T. Höttges CHRO T. Sattelberger DRC M. Balz as of May 2010 Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 5
  • 6. Who we are International presence. Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, it employs about 258,000 people across the globe (as of March 31, 2010). it employs about 258,000 people across the globe (as of March 31, 2010). Albania Italy Argentina Japan Austria FYROM Belgium Mexico Montenegro Brazil Netherlands Bulgaria Poland Canada Romania China Russia Croatia Singapore Czech Republic Slovakia Denmark Spain/Portugal South Africa France Switzerland Germany Greece Turkey Hong Kong United Kingdom Hungary USA  Selected international subsidiaries and majority shareholdings As of May 2009 Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 6
  • 7. Who we are Additional assets. Innovation Consumers Corporate Customers T-Online Portal T-Online Portal T-Labs  Nachrichten  Nachrichten Toll Collect T-Labs Toll Collect  Sport  Sport  Unterhaltung  Unterhaltung Scout 24 Group, z.B. Scout 24 Group, z.B. T-Venture T-Venture T-VENTURE  AutoScout24  AutoScout24 Detecon Detecon  ImmobilienScout24  ImmobilienScout24  FriendScout24  FriendScout24 Load-Familie Load-Familie T-Gallery T-Gallery  Musicload  Musicload Partnerschaft Partnerschaft  Videoload  Videoload mit Cognizant mit Cognizant  Gamesload  Gamesload  Softwareload  Softwareload congstar congstar Interactive  Prepaidkarten Interactive  Prepaidkarten Media Media  Mobilfunktarife  Mobilfunktarife  DSL Resale  DSL Resale  Komplettanschlüsse aus DSL und IP-Telefonie  Komplettanschlüsse aus DSL und IP-Telefonie DeTeMedien Deutsche Telekom Geschäftskunden Deutsche Telekom Geschäftskunden Deutsche Telekom Kundenservice Deutsche Telekom Technischer Service ClickandBuy Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 7
  • 8. Who we are Our employees. A major factor in success. Skilled, committed, entrepreneurial employees are an important factor in Deutsche Telekom's success.  The Group has about 251,000 employees worldwide (as of June 30, 2010).  More than a third of these work for subsidiaries and affiliates outside Germany.  Deutsche Telekom is traditionally one of the largest providers of vocational training in Germany and offers training both in the ICT sector and in commercial fields. On average, the Group has up to 12,000 trainees spread over three years of training.  As a global player, Deutsche Telekom operates a policy of diversity and equal opportunities. Our strong commitment to diversity is underlined by the introduction of a women-quota to increase the female proportion on mid- and top-management level. Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 8
  • 9. Our enterprise2.0 landscape What we had, when we started with microblogging 2009 Worldwide internal access Blogs Management chat events Project wikis Enterprise social network Open wiki Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 9
  • 10. How we started with microblogging just an Idea no budget internal sponsored server by 2 departments Yammer Twitter Laconica Communote freeware testversions showcase for users & management bottom up some deeply convinced collegues Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 10
  • 11. How it looks like “Full” view Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 11
  • 12. How it looks like “Simple” view Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 12
  • 13. How it looks like Several tag filters Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 13
  • 14. What we make different We use…  Topic driven microblogs (everybody can contribute)  Permission exchange with wiki read/write permissions  Small input field (to keep the messages short)  “reply” button  Wiki integration with a lot of customizing parameters, e.g.: Location based tags (optional) Simple view or extended view Number of postrows Tag filtered views … We don´t use…  Limitation of characters (possible but not used)  Personal blogs  Stand alone platform (exists but not used) Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 14
  • 15. Success stories Who uses microblogs Projects Insourced employees Internal conferences for online comments Teams & Departments Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 15
  • 16. Why people don´t use microblogs Actually no signed permittance of workers council No „water“ at the „watercooler“ No „coffee“ at the „coffee kitchen“ Just test in closed groups, no public microblogs allowed yet Outlook driven work organisation No surveillance, who read the information at which time exactly Fear to notice information too late Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 16
  • 17. Why people use microblogs Very easy to understand Only two mouseclicks Immediate integration in running discussions Late joiners see whole history Knowledge of the information owner is no precondition Easy online newsletter Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 17
  • 18. Wishes, visions, next steps Wishes Vision  Desktop widget which shows new activities of my preferred  Content type change via flag: topics (miss no information)  Integration of Microblogs in personal profiles of internal social 1) Informations starts as a short living microblog network 1a) Some microblogs are commented, evaluated/rated  Mobile access to the internal network (read/write) 1b) Questions are answered  Answers shown in direct contact to messages 1c) Ideas get supporters 2) Content cluster gets permanent as a wiki page 2a) Automatic import of comments as diskussion tab of Next steps… Wiki page  Workers council allowance 2b) Content becomes more clear by shared edits  Integrate microblogs in the « last updated » timeline in Wiki  Mashup to profiles in the internal social network 3) Content becomes a wiki space (project)  Mobile device support for events 4) Content becomes a rule as uneditable Web1.0 content or is printed Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH October 27, 2010 18
  • 19. Thank you for your attention Contact: https://www.xing.com/profile/Dietmar_Zipfel