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Enterprise 2.0 Summit October 26.-28. 2010
Best Practices for Enhancing the Information Flow
Social Messaging @Deutsche Te...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 2
Agenda.
 Who w...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 33
Who we are
 G...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 44
Who we are
Gro...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 5
Who we are
Resp...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 6
Deutsche Teleko...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 77
Who we are
Add...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 88
Who we are
Our...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 99
Open wiki
Proj...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1010
bottom up
in...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1111
How it looks...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1212
How it looks...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1313
How it looks...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1414
What we make...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1515
Success stor...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1616
Why people d...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1717
Why people u...
October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1818
Wishes, visi...
Contact: https://www.xing.com/profile/Dietmar_Zipfel
Thank you for your attention
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Social Messaging @Deutsche Telekom AG

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Enterprise 2.0 Summit October 26.-28. 2010

Best Practices for Enhancing the Information Flow Social Messaging @Deutsche Telekom AG

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Transcript of "Social Messaging @Deutsche Telekom AG"

  1. 1. Enterprise 2.0 Summit October 26.-28. 2010 Best Practices for Enhancing the Information Flow Social Messaging @Deutsche Telekom AG Dietmar Zipfel Project Manager Enterprise2.0 T-Systems International GmbH
  2. 2. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 2 Agenda.  Who we are  Our enterprise 2.0 landscape  How we started with microblogging  How it looks like  What we make different  Why people use microblogs  Why people don´t use microblogs  Wishes, visions  Next steps Who How Why Whereto
  3. 3. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 33 Who we are  Group profile and figures  Responsibilities within Deutsche Telekom  Represented in around 50 countries with different cultures  Additional assets with new employees and different IT architecture at start of insourcing
  4. 4. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 44 Who we are Group profile and figures. Major factor in success: At June 30, 2010, the total headcount stood at about 251,000. EmployeesFacts and Figures By the numbers  In 2009, Deutsche Telekom reported revenue of EUR 64.6 billion (more than half was generated outside of Germany). Adjusted EBITDA totaled EUR 20.7 billion and free cash flow EUR 7 billion. Products Our strengths  Products and services for the fixed network, mobile communications, the Internet and IPTV for consumers, and ICT solutions for business customers and corporate customers. Global Group Deutsche Telekom is one of the world’s leading service companies in the telecommunications industry Company
  5. 5. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 5 Who we are Responsibilities within Deutsche Telekom. CTIO E. Kozel CTIO E. Kozel as of May 2010 DRC M. Balz DRC M. Balz CHRO T. Sattelberger CHRO T. Sattelberger CFO T. Höttges CFO T. Höttges Germany N. J. van Damme Germany N. J. van Damme Europe G. Kerkhoff Europe G. Kerkhoff T-Systems R. Clemens T-Systems R. Clemens CEO R. Obermann CEO R. Obermann  Prod. & Innov.  Tech. & IT  Procurement USUS
  6. 6. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 6 Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, it employs about 258,000 people across the globe (as of March 31, 2010). Deutsche Telekom is represented worldwide in around 50 countries. As one of Europe's largest telecommunications providers, Deutsche Telekom has a footprint in the key markets in Europe, Asia and the United States. As an international corporate group, it employs about 258,000 people across the globe (as of March 31, 2010). Who we are International presence.  Selected international subsidiaries and majority shareholdings Albania Argentina Austria Belgium Brazil Bulgaria Canada China Croatia Czech Republic Denmark France Germany Greece Hong Kong Hungary Italy Japan FYROM Mexico Montenegro Netherlands Poland Romania Russia Singapore Slovakia Spain/Portugal South Africa Switzerland Turkey United Kingdom USA As of May 2009
  7. 7. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 77 Who we are Additional assets. Toll Collect Detecon Partnerschaft mit Cognizant Interactive Media Deutsche Telekom Geschäftskunden Toll Collect Detecon Partnerschaft mit Cognizant Interactive Media Deutsche Telekom Geschäftskunden T-Online Portal  Nachrichten  Sport  Unterhaltung Scout 24 Group, z.B.  AutoScout24  ImmobilienScout24  FriendScout24 Load-Familie  Musicload  Videoload  Gamesload  Softwareload congstar  Prepaidkarten  Mobilfunktarife  DSL Resale  Komplettanschlüsse aus DSL und IP-Telefonie T-Online Portal  Nachrichten  Sport  Unterhaltung Scout 24 Group, z.B.  AutoScout24  ImmobilienScout24  FriendScout24 Load-Familie  Musicload  Videoload  Gamesload  Softwareload congstar  Prepaidkarten  Mobilfunktarife  DSL Resale  Komplettanschlüsse aus DSL und IP-Telefonie T-Labs T-Venture T-Gallery T-Labs T-Venture T-Gallery T-VENTURE DeTeMedien Deutsche Telekom Kundenservice Deutsche Telekom Technischer Service ClickandBuy Innovation Consumers Corporate Customers
  8. 8. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 88 Who we are Our employees. A major factor in success. Skilled, committed, entrepreneurial employees are an important factor in Deutsche Telekom's success.  The Group has about 251,000 employees worldwide (as of June 30, 2010).  More than a third of these work for subsidiaries and affiliates outside Germany.  Deutsche Telekom is traditionally one of the largest providers of vocational training in Germany and offers training both in the ICT sector and in commercial fields. On average, the Group has up to 12,000 trainees spread over three years of training.  As a global player, Deutsche Telekom operates a policy of diversity and equal opportunities. Our strong commitment to diversity is underlined by the introduction of a women-quota to increase the female proportion on mid- and top-management level.
  9. 9. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 99 Open wiki Project wikis Enterprise social network Blogs Management chat events Our enterprise2.0 landscape What we had, when we started with microblogging 2009 Worldwideinternalaccess
  10. 10. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1010 bottom up internal sponsored server by 2 departments showcase for users & management no budget LaconicaYammer Twitter Communote freeware testversions some deeply convinced collegues How we started with microblogging just an Idea
  11. 11. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1111 How it looks like “Full” view
  12. 12. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1212 How it looks like “Simple” view
  13. 13. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1313 How it looks like Several tag filters
  14. 14. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1414 What we make different  Topic driven microblogs (everybody can contribute)  Permission exchange with wiki read/write permissions  Small input field (to keep the messages short)  “reply” button  Wiki integration with a lot of customizing parameters, e.g.: Location based tags (optional) Simple view or extended view Number of postrows Tag filtered views …  Limitation of characters (possible but not used)  Personal blogs  Stand alone platform (exists but not used) We use… We don´t use…
  15. 15. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1515 Success stories Who uses microblogs Internal conferences for online comments Teams & Departments Projects Insourced employees
  16. 16. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1616 Why people don´t use microblogs No „water“ at the „watercooler“ Just test in closed groups, no public microblogs allowed yet Outlook driven work organisation Actually no signed permittance of workers council No „coffee“ at the „coffee kitchen“ No surveillance, who read the information at which time exactly Fear to notice information too late
  17. 17. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1717 Why people use microblogs Immediate integration in running discussions Only two mouseclicks Late joiners see whole history Very easy to understand Knowledge of the information owner is no precondition Easy online newsletter
  18. 18. October 27, 2010Enterprise 2.0 Summit 2010, Dietmar Zipfel, Project Manager T-Systems International GmbH 1818 Wishes, visions, next steps  Desktop widget which shows new activities of my preferred topics (miss no information)  Integration of Microblogs in personal profiles of internal social network  Mobile access to the internal network (read/write)  Answers shown in direct contact to messages  Workers council allowance  Integrate microblogs in the « last updated » timeline in Wiki  Mashup to profiles in the internal social network  Mobile device support for events Wishes Next steps…  Content type change via flag: 1) Informations starts as a short living microblog 1a) Some microblogs are commented, evaluated/rated 1b) Questions are answered 1c) Ideas get supporters 2) Content cluster gets permanent as a wiki page 2a) Automatic import of comments as diskussion tab of Wiki page 2b) Content becomes more clear by shared edits 3) Content becomes a wiki space (project) 4) Content becomes a rule as uneditable Web1.0 content or is printed Vision
  19. 19. Contact: https://www.xing.com/profile/Dietmar_Zipfel Thank you for your attention
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