Location-based City Portals.
Opportunities for your City.
Autor / Thema der Präsentation 05.11.2008 1

The Challenge
Field of tensions
Mobilisation and transition
High traffic volume in cities to more flexibility in society
Internationalisation
Increase of complexity in
Service orientation of tourists organizing cities
and residents
Consequence:
Location-based City Portals as a service and management instrument
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The Solution
Location-based City Portals
WLAN-based local platforms
Community Features
Developed with revolutionary
concepts of navigation and
content
Provides regional relevant
information, data and services
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The Solution
Location-based City Portals and their features
Position indicator for automatic locating
Navigator for the surrounding area of a pedestrian
Tourist guide leads through the city dynamically
Location-related advertisement and classified directory
Virtual city organisation und e-government
Information about parking space capacity and local public transport
Community platform and message box for the exchange of ideas between tourists,
residents and city council
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Benefits for the customer
Simplified call of information on leisure activities
Residents
Free access to the Internet
Message box as a channel for proposals and complaints to the city
council
Uncomplicated communication between citizens and neighbourly help
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Benefits for the customer
Free access to current information
Tourists
Tips on events and sights
Exchange of ideas and experiences with residents and tourists in the
community
Using synergies
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Benefits for the customer
Regional development due to networking
Tradesmen
Capital inflow increases economic power and the standard of living
Personalised advertising
Gaining of new customers
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Benefits for the customer
Simple and convenient administration
City
Improved city infrastructure council
Feedback of residents via message box
Enhancement of image and increased attractiveness of the region
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Reference
„Weimar ist Drin“ – „Weimar is inside“
Location-Based City Portal for the city of Weimar
Access to information around the city
Exciting features, such as guided city tours
via the internet and indication of HotSpots
Development of a community using the latest
web-2.0 technologies
www.weimar-ist-drin.de
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Ecosystem for managing & distribution of local based content
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Finding relevant categories and tags
Relevance Analysis
Market Research
Analysis of existing market surveys
Collaboration with Universities
Survey Panel
Depth Interviews
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Geo-tagged content from a variety of trusted sources
City Scout
T-Systems MMS Internet Platform
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Why a media company should work with us
Reuse of existing content
New revenue streams
Brand extension onto mobile devices
Innovative content presentation
Demographics you can’t reach any other way
Integrating appropriate offers directly into the information
Their lack of infrastructure and technical know how
Independency of mobileo
No risk, nothing to loose!
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Our solutions –
as individual as your company.

Our potentials for you
We offer holistic solutions
We accompany you from analysis to implementation
As a competent and experienced partner, we particularly
know business processes and environmental factors
We provide consulting services according to your
individual requirements and producer independent
Benefit from a successfull mix of experience and
innovation!
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Our portfolio
Analysis Consulting Planning Implementation
Analysis of current technical Complete consulting during Conception of net-integrated Holistic solutions from one
situation the implementation of value- applications and on-top services source
added chains
Evaluation and selection of Development of portals and Project management
adequate technologies Optimisation of service- integration with existing portals
independent of producers, delivery processes Software development
offering minimal costs and Customisation and web-2.0
maximum quality and security Network & application development Organisation of all internal and
for the future consulting external partners
Conception and integration of
Definition of value-added Service and support of Next Location-based Services Overall project management
chains and consulting during Generation Operations combined with navigation
the implementation Systems and Software systems Contact person and support
(NGOSS) platforms
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Location-based City Portals.
Opportunities for your City.
Autor / Thema der Präsentation 05.11.2008 17