K 2 = M Knowledge + Know-How = Money in the Bank Prepared By: Denise R. Williams, Founder http://www.budgetbizwebsites.com

The concept is simple What you know is worth money.

What you know is worth money.

K 2 = M Knowledge + Know-How = Money in the Bank Your knowledge equals money in the bank to people who value the information .

Your knowledge equals money in the bank

to people who value the information .

Make it Easy for people to Buy Know how to package your knowledge in a way that makes it easy for people to buy it.

Know how to package

your knowledge in a way that makes it easy

for people to buy it.

K 2 = M Knowledge + Know-How = Money in the Bank Create a product for a market with money and willingness to buy it.

Create a product for a market with money and willingness to buy it.

Don’t sell your product Make the market desire your product.

Make the market desire your product.

You are the key to building wealth Think about your own life experiences.

Think about

your own life experiences.

Ask yourself… On what topic do people come to me for supervision, instruction, guidance or advice?

On what topic do people come to me for supervision, instruction, guidance or advice?

Ask yourself… On what subject am I deeply familiar that is not common knowledge?

On what subject am I deeply familiar that is not common knowledge?

Ask yourself… What lesson have I learned through trial and error that if someone had mentored me through the process I could have saved time and money?

What lesson have I learned through trial and error that if someone had mentored me through the process I could have saved time and money?

Ask yourself… What can I do that every Tom, Dick and Harry (or Sally, Sue and Jane) can not?

What can I do that every Tom, Dick and Harry (or Sally, Sue and Jane) can not?

K 2 = M Knowledge + Know-How = Money in the Bank Every day ordinary people are turning what they know into money-getting websites.

Every day ordinary people are turning what they know into money-getting websites.

A Former Employee http://www.dwinsider.com A former Disney World employee shows you how to maximize your Disney World experience while minimizing vacation costs on her site.

A former Disney World employee shows you how to maximize your Disney World experience while minimizing vacation costs on her site.

A Math Whiz http://www.sportsbettingchamp.com A PhD statistician shows you how to win at sports betting on his site.

A PhD statistician shows you how to win at sports betting on his site.

A Fired Employee www.myairfaresecrets.com A fired airline employee shows you how to book the best airfare on his site.

A fired airline employee shows you how to book the best airfare on his site.

K 2 = M Knowledge + Know-How = Money in the Bank Knowledge + Know-How = Money in the Bank.

Knowledge

+ Know-How =

Money in the Bank.

Before you build a site Test the market value of your idea.

Test the market value

of your idea.

Your opinion doesn’t matter To make money the market has to value your knowledge.

To make money the

market has to value your knowledge.

Let’s Pretend I’m a world-class maker of gelatin dessert, aka Jell-O ®

Money-making Signs My family wants me to make Jell-O for dinner. At pot-lucks people beg me to bring Jell-O. My informal nickname is the“The Jell-O Lady”. When I make Jell-O I feel a sense of total peace and contentment.

My family wants me to make Jell-O for dinner.

At pot-lucks people beg me to bring Jell-O.

My informal nickname is the“The Jell-O Lady”.

When I make Jell-O I feel a sense of total peace and contentment.

People Love my Jell-O But… Can I make money from my knowledge of Jell-O making?

But…

Can I make money from my knowledge of Jell-O making?

Test the Market Step One: See if the market is paying other people for a similar product.

Step One:

See if the market is paying other people for a similar product.

Test the Market Step Two: See if other people are spending money to sell to the market.

Step Two:

See if other people are spending money to sell to the market.

What about being first to market? There are advantages. There is also substantial costs to create market awareness and product acceptance.

There are advantages. There is also substantial costs to create market awareness and product acceptance.

Don’t skip this step! Go to Click Bank. Click on the Marketplace Tab: Select Category: Home and Family Subcategory: Cooking and Recipes Out of 143 listings None are Jell-O related. Not a Good Sign – No one else sees this as a market opportunity

Go to Click Bank.

Click on the Marketplace Tab:

Select Category: Home and Family

Subcategory: Cooking and Recipes

Out of 143 listings

None are Jell-O related.

Not a Good Sign – No one else sees this as a market opportunity

Don’t skip this step! Do a Google Search Search for: Jell-O Making How many sponsored links are tied to the page? Only One Not a Good Sign – No one else is trying to sell to this market

Do a Google Search

Search for: Jell-O Making

How many sponsored links are tied to the page?

Only One

Not a Good Sign – No one else is trying to sell to this market

Resist the temptation to ignore market reality You don’t have to stop making Jell-O. Just don’t try to make a business of it.

You don’t have to stop making Jell-O.

Just don’t try to make a business of it.

Resist the temptation to ignore market reality You can’t make money selling to a market that doesn’t exist.

You can’t make money selling to a market that doesn’t exist.

No Worries You know more than one thing. Target another area of expertise.

You know more than one thing.

Target another area of expertise.

Lets pretend I coach my son’s soccer team.

I coach my son’s soccer team.

K 2 = M Knowledge + Know-How = Money in the Bank Could my knowledge as a soccer coach lead to a money-making website?

Could my knowledge as a soccer coach lead to a money-making website?

Clues that Soccer could be a money-maker My soccer team always wins 98% of their games. There’s a waiting list for kids to get on the team I coach. In order to come to soccer practice seven year old boys eat their vegetables, take their dinner plates from the table, and make their beds.

My soccer team always wins 98% of their games.

There’s a waiting list for kids to get on the team I coach.

In order to come to soccer practice seven year old boys eat their vegetables, take their dinner plates from the table, and make their beds.

Market Test Go to Click Bank. Click on the Marketplace Tab: Select Category: Sports and Recreation Subcategory: Team Sports There are several soccer products being sold. Confirms there is a market willing to pay money for your type of product.

Go to Click Bank.

Click on the Marketplace Tab:

Select Category: Sports and Recreation

Subcategory: Team Sports

There are several soccer products being sold.

Confirms there is a market willing to pay money for your type of product.

Market Test Do a Google Search Search for: Soccer Coaching Books There are 18 sponsored links Search for: Soccer Coaching Tips There are 27 sponsored links People are investing money targeting this market Confirms there’s money to be made.

Do a Google Search

Search for: Soccer Coaching Books

There are 18 sponsored links

Search for: Soccer Coaching Tips

There are 27 sponsored links

People are investing money targeting this market

Confirms there’s money to be made.

Soccer beats Jell-O Once you confirm there is a market willing to pay for a product like yours create the product .

Once you confirm there is a market willing to pay for a product like yours

create the product .

Forget the Competition Focus time and attention creating your product. Manifest your vision. That’s where the money is. Trust yourself.

Focus time and attention creating your product.

Manifest your vision. That’s where the money is.

Trust yourself.

Forget the Competition Make your product decisions based on your product offering which is rooted in what you and only you know.

Make your product decisions based on your product offering which is rooted in what you and only you know.

Forget the Competition You determine the value (price) of your product. It doesn’t matter what price the competition has placed on their product.

You determine the value (price) of your product.

It doesn’t matter what price the competition has placed on their product.

Forget the Competition If you create desire – and you can – people who value the information will pay whatever you charge for it.

If you create desire

– and you can –

people who value the information will pay whatever you charge for it.

Believe in Your Voice No one else is you. No one else knows what you know. No one else brings what you bring to the market.

No one else is you.

No one else knows what you know.

No one else brings what you bring to the market.

Dive Deep Understand what your product really is. Ask yourself “why” and keep asking.

Understand what your product really is.

Ask yourself “why” and keep asking.

Dive Deep Why do kids want to be on the soccer team I coach? Because my teams win.

Why do kids want to be on the soccer team I coach?

Because my teams win.

Dive Deep Why do my soccer teams always win? Because we play as a team.

Why do my soccer teams always win?

Because we play as a team.

Dive Deep Why is it important to play as a team? Because soccer is a game of technique and strategy.

Why is it important to play as a team?

Because soccer is a game of technique and strategy.

Dive Deep And on and on and on until there are no more why questions to ask.

And on and on and on until there are no more why questions to ask.

After Why ask What What do you do to get results? Be very specific!

What do you do to get results?

Be very specific!

After Why ask What What do you do to get the kids to work as a team? What do you do to get 7 year olds to understand strategy? What do you do to get them to master complex techniques? And on and on and on…

What do you do to get the kids to work as a team?

What do you do to get 7 year olds to understand strategy?

What do you do to get them to master complex techniques?

And on and on and on…

The Money is in You _ You distinguish your product from every other product in this market niche.

_

You distinguish your product from every other product in this market niche.

After Why & What ask How How are you going to package your product?

How are you going to package your product?

How How are you going to distribute your product?

How are you going to distribute your product?

How How are you going to collect payment for your product?

How are you going to collect payment for your product?

How How are you going to market your product?

How are you going to market your product?

Good Questions Go to http://www.budgetbizwebsites.com for answers.

Go to

http://www.budgetbizwebsites.com

for answers.