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Diane danielson social mediasalescycle-dwc_teleclass
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Diane danielson social mediasalescycle-dwc_teleclass

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Transcript

  • 1. Leveraging Social Media:Make it part of your sales cycle
  • 2. The Social Media Sales Cycle
  • 3. The three big social networks: The business meeting The reunion/night out The cocktail party 3
  • 4. The three big drivers: Blogs SEO Mobile
  • 5. Google Places= New Yellow Pages 6
  • 6. Google Places= New Yellow Pages
  • 7. How do search engines work?
  • 8. LinkedIn:Your online portfolio
  • 9. Blogs:The Backbone of Social Media
  • 10. Blogs are social media fodder
  • 11. Blogs are SEO friendly• Search engines love: – new content – websites with lots of pages – keywords in titles/links – back links
  • 12. KeywordSuccess
  • 13. How do search engines work?
  • 14. Facebook Pages:Give them something to talk about
  • 15. Facebook … really?• 700 million people• Easier than blogging• Visual• Free• SEO
  • 16. The Social Media Sales Cycle
  • 17. Twitter:The 24/7/365 Cocktail Party
  • 18. Why Twitter?• What business problems do you need to solve? –Marketing –Networking –Publicity/brand awareness –Crises management –Customer service –Market research –CRM
  • 19. Generate
  • 20. Total outreach
  • 21. Referral generation• Broaden your reach• Stay top of mind• Online referrals are easy• High tech  high touch
  • 22. Thank you!New Media Marketing ConsultingEmail: Diane@DKDnewmedia.comTwitter: @DKDnewmediahttp://dkdnewmedia.com

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